Ask An Ambassador: Who's First?

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

"If you ain't first, you're last!"  Ricky Bobby, American philosopher

"I wanna go fast!!"  What Ricky Bobby and every new blogger wants.

But real estate and racing to the finish line are a wee bit different.  When you're behind the wheel of a racing car, you know the distance to the end.  If you're a real estate agent, you just keep driving, and if you're just starting out you don't know when the results are going to appear.  You can't see a finish line and you've got some people with "blogging is dead!", "blogging doesn't work", and other "supportive" commentary.

And in some cases, they ARE right.  Depending on your target market, blogging may be totally pointless.  Your audience hooked on 15 second Tik Toks?  They might not be willing to risk the brain strain of reading a long post about a particular subdivision, right?

And if you're not willing to blog regularly (and by regular I don't mean once a quarter, every quarter!) and put out solid, real estate related content, then blogging probably won't work for you.

But if you've identified a target market that is receptive to the type of content that blog posts and IDX pages can provide AND you (or your hired help) can put out sufficient content, YOU can be the one that gets found.

This afternoon a potential buyer drove through a condo community in our market.  Then she used her phone to look for additional information and she found us. 

WHY?  Right here (Google Chrome incognito search):

Page 1, spot 1 is our IDX page on our Wordpress site.

Spot 2 is our ActiveRain blog post from 2016 (long after that time period where everyone says Google Juice had left the building).  That post links to our IDX page.

Spot 3 isn't us, and spots 4 & 5 are a somewhat similar named community out of state.

Bottom line, if a consumer clicks either spot 1 or 2, they're going to find information they want.  And if they don't have an agent, they might contact us.

Turnover in that community is slight.  There's only 48 units and the last unit sold was last year and to a buyer that found us...drum roll...from the same sources above.

Today's caller may turn into a client.  Maybe for a different community, but it all starts with being found first.

Writing one blog post about one subdivision, especially one that only has 48 units) isn't going to be enough to run a successful real estate business.  But if you repeat the process for other communities in your niche, you've increased your odds of being top of page 1.

As we've said before, MOST of your competition won't do the hard work to produce the content.  The more specific your content, the less likely that you're directly competing with Z, big brokerages, other portals or other agents.  Those pages and posts continue to work year after year, all you have to do is answer the phone/emails/texts and convert from lead to client.

Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (19)

Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs

Good Morning. Like to see ytour blog. You can comment on my Blog about Magazine Street....

Sep 20, 2022 06:09 AM
Liz and Bill Spear

That's quite the colorful float!

Sep 20, 2022 06:47 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Liz and Bill - whatever you do must be consistent for sure.  I know my results are better when I am consistent.

Sep 20, 2022 06:27 AM
Liz and Bill Spear

The more solid content out there wandering the internet, the better the odds being in our favor to be found.

Sep 20, 2022 06:47 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - although attempting to avoid spam traps can prove futile at times, I find it "interesting" (at times) to visit the First-Time Blog section of this platform.  Going a bit deeper beyond that "grand opening" reveals a lineup of participants looking to play in this sandbox.  Just like the real world.  

Sep 20, 2022 06:34 AM
Liz and Bill Spear

Every day, those folks are trying to get their foot in the door of this community.  You'd think after some time some of the blatant spammers would quit trying, but perseverance seems to be their strong suit.

Sep 20, 2022 06:49 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you for the tips and the motivation to keep producing good material.

Sep 20, 2022 06:51 AM
Liz and Bill Spear

Always happy to help!

Sep 20, 2022 07:09 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Bill,

As usual spot on tips. Blogging regularly is the key! You are right when you point out MOST of your competition won't do the hard work to produce the content. It's definitely true the more specific your content is the more likely your posts will be found!

Sep 20, 2022 06:59 AM
Liz and Bill Spear

Dorie, and as I'd expect, you have page 1 for your own website and are the first individual agent entry for "canyon creek real estate agent" when I do an incognito Chrome search.

Sep 20, 2022 07:10 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Consistency and understanding slow and steady wins the race with any marketing effort.

Sep 20, 2022 07:45 AM
Liz and Bill Spear

Definitely a marathon and not a sprint.

Sep 20, 2022 06:33 PM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

Have an outstanding week.

Sep 20, 2022 08:45 AM
Liz and Bill Spear

You're welcome!

Sep 20, 2022 06:33 PM
Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

Blogging is a job and only works if you work it.  I have it on the schedule, but it is the one thing I always seem to let fall through the cracks.  I have to find a way to make it the first thing on the list.

Sep 21, 2022 05:12 AM
Liz and Bill Spear

It doesn't necessarily have to be first on the list, but until a sufficient set of evergreen content is out there working for you, it does have to be a priority.  I've added very new little consumer content over the last 2-3 years, but those 100s of posts and IDX web pages I wrote prior to that keep working for us.

Sep 21, 2022 05:26 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Blogging can certainly work, and we can be found from material written years ago!

Enjoy your week!

Sep 21, 2022 05:27 AM
Liz and Bill Spear

Nice to have old work pay current dividends!

Sep 21, 2022 08:39 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I am of the opinion that all good things take time, I don't like to rush into things.

Sep 21, 2022 06:47 AM
Liz and Bill Spear

Nothing wrong with having a methodical approach in this business.

Sep 21, 2022 08:39 AM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

I agree..


 MOST of your competition won't do the hard work to produce the content.  The more specific your content, the less likely that you're directly competing with Z, big brokerages, other portals or other agents.  

Sep 21, 2022 06:55 AM
Liz and Bill Spear

When I look online for specific subdivision information, there's not much to be found.  And there are about 6000 agents in Cincinnati, so there's no lack of agents who COULD create similar content.

Sep 21, 2022 08:40 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  I just had a similar conversation with Elyse Berman, PA she also received a call from an old blog as have I . Have a Great Day 

Sep 21, 2022 08:41 AM
Liz and Bill Spear

We're a month away from closing our biggest deal ever.  Source was an old post about a specific subdivision.

Sep 21, 2022 09:08 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Selling the Main Line & Chester County

Great ost, detailing what works and why. Thanks for the reminder.

Sep 21, 2022 10:43 AM
Liz and Bill Spear

I know it has worked well for us.

Sep 21, 2022 04:22 PM
Ed (Edward) Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

An effective blog is like building a brick wall, one post at a time, until the audience can see and relate to the author. It can't be effective overnight

Sep 21, 2022 01:29 PM
Liz and Bill Spear

Good analogy, it's definitely not an overnight process.

Sep 21, 2022 04:23 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- bottom line...your phone rang!  What happens from there depends on you and the potential client. You've shown that finding your niche and using some consistent blogging can go a long way in making that phone ring!!!

Sep 21, 2022 06:47 PM
Liz and Bill Spear

Exactly!  Some I'll convert, some just want to pick my brain.  That's the way it goes.

Sep 22, 2022 04:17 AM
Emcee M. Arah
Remax Excellence - Silver Spring, MD - Silver Spring, MD
Realtor w/Architectural Dimension, AHWD CRS B-Arch

You are absolutely right. I've found that most things that take hard work and effort are usually the things most people don't want to do.

Sep 21, 2022 07:23 PM
Liz and Bill Spear

The industry is full of "silver bullet" offerings that promise easy business.  I'm naturally skeptical after 18+ years of experience.  There are fundamentals that work if we are willing to work, and most shortcuts are just a direct path into our wallets.

Sep 22, 2022 04:18 AM
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

I too still get calls from blog posts I did long ago. I love it!

Sep 23, 2022 12:51 PM
Liz and Bill Spear

Mike, definitely a great feeling to see the past work pay off today.

Sep 23, 2022 04:06 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


As always you've provided compelling evidence that blogging - done correctly and in a targeted way - works.

Enjoy your weekend!


Sep 23, 2022 05:26 PM
Liz and Bill Spear

Our blog shifted significantly from our early days here to the days of our last regular blogging.  Making the phone ring became more of a priority.

Sep 23, 2022 06:03 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear - Collectively, members shared stories about the Real Estate Industry with photos, graphs, education, and inspiration here on our ActiveRain Blog is a compilation of history about the housing markets over the years. Blogging is not for naysayers. Whether we know it or not, people can still read our stories because no matter when, where, why, or what we write is always going to be here.

Sep 25, 2022 03:53 PM
Liz and Bill Spear

There is a lot of staying power with our posts.  That can be very good, or very bad depending on what we express.

Sep 26, 2022 07:01 AM