Have you ever really thought about the name of our profession in real estate? As I was pondering this, I wanted to dig into the word, "real" a bit further. In what appears to be a simple word, much more is implied.
The dictionary tells us the word, "real" means the following:
a. having objective independent existence
b. not artificial, fraudulent, or illusory
c. occurring or existing in actuality
Therefore, as real estate professionals, we do have an objective, independent existence in that we are independent contractors for the most part. The "b" definition is very important in that we are to present factually, never be involved in any fraudulent dealings, or present an illusion of anything other than the facts. And finally, we do exist.
When we look at real estate in those terms, we are reminded that the "real" in the title of our profession is extremely important. I take this a step further as well and that means being truly authentic in my community, with my fellow agents, and with my clients. We must never allow ourselves to become hardened, jaded, or unaffected by this profession.
Our clients depend on us to tell them the reality of the good, the bad, and the ugly in all of our dealings. Remaining "real" and true in this business will encourage the professionalism that we all must uphold. Let's keep it "real" in real estate!