Liz loves unsweetened ice tea from a certain place famous for donuts, so I'll stop there 3-4 times a week on my way home from my engineering job or after showing houses.
I'm there to order one thing, and rare does my order include anything additional.
When I pull up to the drive-thru, one of two things will happen.
1. "What can we make for you?"
2. "I got you, go ahead and pull up to the window".
Option 1 is every employee but Britny.
Option 2 is Britny. She immediately recognizes me and knows what my order will be.
Britny is the only employee that I know by name because she has set herself apart from the others by understanding how to take customer service to the next level.
I haven't checked the numbers lately, but there are about 6,000 real estate agents in our immediate market.
That's a LOT of choice for the consumer.
So how do you set yourself apart and not just be a commodity real estate agent to the general public?
Your blog is one way to do it.
Maybe it's by emphasizing specifics about yourself (know any other agents with 9 Chihuahuas, 15 cats and 5 beehives?).
Maybe it's by defining a type of service (short sales, probate).
Maybe it's by serving a certain type of client (pet owners, military).
Maybe it's by specializing in a particular kind of of property (low maintenance, luxury, lakefront, golf course).
Maybe it's by focusing on a particular location (Subdivision X).
Maybe it's by being offering local information that your local chamber of commerce would be happy to call their own ( @Andrew Mooers as an example).
Finding a way to set yourself apart can be critical.
Home buyers and sellers often have specific needs and that leads to needing a specific agent.
Can you establish yourself as that specific agent and grow your business? It's a lot less crowded when you do.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz