TikTok Trends for Real Estates Agents

By
Real Estate Technology with Realtyna 4966111

If you want to get in line with Gen z and promote your real estate business through a more immersive and intuitive strategy? Use TikTok! Technology is not only changing, but it is doing so fast. Since its rise to popularity, TikTok has quickly risen to the level of Instagram and other social media platforms. And according to Statistica.com, users spend an average of 52 minutes every day on the app compared to Instagram’s 28 minutes daily.

This is to say that following TikTok trends and incorporating them into your real estate marketing strategies will give your business an edge and much-needed exposure. Continue reading to get our top TikTok tips for real estate agents.

Trends on TikTok for Real Estate Agents

Before making content for your real estate business on TikTok, you must create a Tiktok account. A lot of boomers might find it a little challenging to try out TikTok, but that shouldn’t be the case because just about any content regarding your business will go a long way. Mainly because the platform already suggests every user’s content to other users whether they follow each other or not, creating a high chance for your videos to reach a huge audience really quickly. Here are some TikTok trends real estate agents can pick up to market their businesses on the platform;

Property Tours

A lot, if not all, of TikTok users, find home tour videos very fascinating, especially of luxury properties. And many of these users are not only fascinated, but are already looking for properties to buy. So a real estate short tour video will come in handy. We recommend that real estate agents make sure to use every free marketing service available out there at their disposal to showcase their business and services. All you need is a smartphone to get your business kicking with the latest home tour videos. 

Snippets of Your Real Estate Business 

Your real estate clients have no idea about the million and one details that go into running your business. Get imaginative and show them minor habits or facts about your job and workspace. Consider creating a video on any of the following topics:

  • Celebrating a client’s new home
  • Word day routine
  • Random conversations you have at open house events and more.

Real Estate Tips & Tricks

TikTok is home to a vibrant community of real estate professionals, investors, and enthusiasts who are happy to share their knowledge. To users before and after their first major property purchase. As a real estate professional on the platform, you can use attain your marketing goals by sharing real estate investment tips, videos on property listing tips, as well as tips on when to buy a property. This will help you amass millions of loyal followers through insightful real estate tips.

Make Videos Answering Frequently Asked Questions

You can find the ideal song lyrics to address a frequently asked real estate question. Make a video of yourself answering the FAQs, add suitable hashtags and upload it to TikTok. Additionally, you can ask your followers questions which they can answer in your comments section. All-in-all, this will go a long way to establishing your position as an authority in the field, making you a go-to source of information for your followers.

 Conclusion

The marketing potential of TikTok is quite extensive. By following some of the trends on the platform, you can pull traffic of potential clients to your real estate site, hence improving your market scale and productivity. On the other hand, if you are too busy and can’t do these by yourself, real estate solution providers such as Realtyna provide social media content packages designed specifically to help real estate professionals meet up with offering high-quality content to their clients on various platforms.

Useful Information

Comments (22)

Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

As this social media site is owned by China and China continues to buy real estate here in the US, I do not visit this site.

Oct 01, 2022 08:34 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

My college friends are constantly sending me TikTok clips and I admit, they are great! Sadly, my TikTok site doesn't have anything that you recommend.

I know I need to get to work on it but, I'm struggling with the number of available sites to use! If I took the time to participate in them all, I would not have a minute to sell real estate each week - OOH the rabbit holes! LOL

Thank you for the info - I happen to love sharing work conversations onsite. That's brilliant!

Oct 02, 2022 08:54 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s funny that I haven’t seen more posts about Tik Tok on the blogs here. Excellent simple post

Oct 02, 2022 11:44 PM
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

I prefer not to give my information to China.  And as long as the company is owned by China, no thanks on having the app or using the site.  They are feeding our teenagers total trash.  

Oct 03, 2022 09:49 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Excellent.

Thanks so much for this post.

 

Ginger

Oct 03, 2022 10:50 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

I do enjoy TikTok and have made a few videos.  They do tend to get a lot of people looking at them very quickly.  I appreciate the tips on getting even more success on the site.  Thank you!

BTW-if anyone wants to follow me on TikTok, I am at, rayhensonexp.  I will follow all of my real estate friends back. 

Oct 04, 2022 07:58 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

Very interesting...haven't dipped my toe in the tik tok world yet...I'm kind of scared to be honest. Not sure I want my kids seeing me on there 

Oct 05, 2022 08:41 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I just added the APP to my phone ... will be checking into how to use for the benefit of my real estate business.

Oct 06, 2022 03:03 PM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Inna, there are a lot of really good real estate TikTokers. Some are celebrities in their own right, like @ryanserhant and @erikconover. But there are others you might not know with really good channels like @amybartoncotney and @realtorcallan.

Oct 10, 2022 02:13 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Grant, thanks for the comment. I agree that TikTok has fast become an important platform for agents and brokers. 

Oct 10, 2022 02:15 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Leanne, it is good to be an informed and cautious online user. TikTok has drawn scrutiny over user data in the past. Reportedly, the company seeking an agreement with the Committee on Foreign Investment in the U.S. to address security. We will see where that goes.

Oct 10, 2022 02:25 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Debe, I know the feeling. There are simply too many social platforms to be able to use them all. Good luck. I hope you find what works for you!

Oct 10, 2022 02:26 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Laura, I'm kinda surprised too. Thanks for the comment. 

Oct 10, 2022 02:28 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Don, it would be helpful if we knew more about the CIFUS review. Until then, I agree that it is good to be aware of how our online data may be used.

Oct 10, 2022 02:39 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Thanks, Ginger!

Oct 10, 2022 02:39 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Ray, its great to see your channel up and running. Great job and good luck with your videos!

Oct 10, 2022 02:42 AM
Ray Henson

Thank you, @realtyna

Oct 10, 2022 07:43 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Erik, haha I think that's a fair concern. Thanks for the comment.

Oct 10, 2022 02:43 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Diana, that's great. Good luck as you get started with TikTok.

Oct 10, 2022 02:44 AM
Brian Petruzzelli
LA and Las Vegas Real Estate - Hermosa Beach, CA
LA and Las Vegas Homes For Sale

These are some great ideas for leveraging the Tik Tok platform. There are currently a lot of influencers proficient in Tik Tok in the Los Angeles area. Maybe I’ll jump on the bandwagon as well.

Nov 08, 2022 12:40 PM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Thanks Brian and good luck.

Nov 10, 2022 02:35 AM