A fun marketing activity for Sunday...

By
Services for Real Estate Pros with Marte Cliff Copywriting

Create a memorable nickname.

Last week marketer Graham McGregor wrote about creating a truly memorable nickname. He told a story about a printer who goes by the nickname “The Happy Printer.” After he heard about this printer, he Googled the name and found only 3 people “in the entire world” using that nickname. He admitted that others may use it, but he didn’t’ find them on line. 

Could you use a name like that?

  • The Happy Realtor
  • The Happy Mortgage Lender
  • The Happy Appraiser
  • The Happy Real Estate Inspector
  • The Happy Stager

Or is there another word that would accurately describe you and make you stand out?

Maybe it's not a personality trait, but an activity. For instance, you might be the Jogging Realtor, the Hiking Realtor, or the Gardening Realtor.

Perhaps your nickname could be tied to your specialty. You may be The First Time Buyers Realtor, The Veterans' Realtor, or The Waterfront Realtor.

Just for fun, today…

Make a list of all the adjectives that accurately describe you. Then try each of them on ahead of your job title.

Does one of them fit? Would using it make you more memorable?

Then start using it!

Comments (17)

Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Bethesda condo queen!  Definitely!  _ Have a great day! 

Oct 02, 2022 12:12 PM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Enjoyed your blog page, and I added you as a

friend. I would love the follow back. Bill

Oct 02, 2022 12:47 PM
Marte Cliff

Thanks - and I do follow you.

Oct 04, 2022 02:33 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

An interesting proposition, Marte. But I'd really need to think about that. 

Oct 03, 2022 05:45 AM
Marte Cliff

Hi Nina Hollander, Broker. Yes, you want something that reflects the fact that you work, not just play. I was at a writers conference once when they suggested nicknames and said one writer was known as the "Dancing Copywriter." I thought that wasn't quite appropriate, for some reason. 

Oct 04, 2022 02:35 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

If someone were calling themselves anything unique, they would be remembered!

Oct 03, 2022 06:00 AM
Marte Cliff

Kat Palmiotti You could be considered the brave agent - for uprooting yourself and creating success in a whole new location.

Oct 04, 2022 02:36 PM
Kat Palmiotti

Thank you for saying that Marte Cliff !

Oct 04, 2022 03:09 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Marte,
I can think of a few things that could have worked. I see possibilities for doing that with my golf website too. Thanks for the ideas.  Have a great week.

Oct 03, 2022 07:13 AM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Piece of cake for me....or would that be a banana Marte!

Oct 03, 2022 10:56 AM
Ray Henson

The Top Banana, Anna Banana Kruchten CRS, Phoenix Broker.

Oct 08, 2022 05:48 AM
Marte Cliff

Yep, Anna Banana Kruchten CRS, Phoenix Broker - you've got the nickname nailed down solidly.

Oct 04, 2022 02:37 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Marte - I really love that.  I really is a brand, a value proposition.  People have called me the "leadership guy."  I haven't incorporated though.

Oct 04, 2022 03:31 AM
Marte Cliff

Grant Schneider Perhaps it is time to do so!

Oct 04, 2022 02:37 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Marte Cliff ,

What a wonderful post with a great idea!  Whether I like it or not I've been dubbed "The Canyon Creek Queen" by the residents!

Oct 04, 2022 06:05 AM
Marte Cliff

Dorie Dillard Austin TX - I like it. Don't you?

Oct 04, 2022 02:38 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Marte. Never used a nickname but know many who have done it successfully and enhanced their recognition. Great tips! Enjoy your day.

Oct 08, 2022 04:50 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

Maybe I would be the Pickleballing Realtor...Have paddle, will travel! 😎

Oct 08, 2022 05:47 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Over a year ago I worked on that activity while reviewing my purpose and values. The end result is "The Grit and Gratitude" Realtor.

Oct 08, 2022 06:23 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Great post and weekend activity Marte Cliff , however I have always been known as my nickname and I would bet many in the Rain don't know my real name.......

Oct 08, 2022 06:38 PM
Anna Banana Kruchten Phoenix Broker

Too funny Buzz Mackintosh ! Or should I say Steve!  Years ago somebody turned me in for using 'Banana'.  I mean - seriously - what Anna isn't called Anna Banana! They said...you need to change your name at the RE Department.  So I did.  And it stuck!

Oct 08, 2022 08:59 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s just as well for Saturday as well. Some pretty good stuff. Pretty good idea

Oct 08, 2022 11:38 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I’m glad that carol featured this. It is deserving of more attention

Oct 09, 2022 04:53 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Marte:

It's a interesting idea and could be a good addition to our individual brands.

Jeff

Oct 09, 2022 05:40 PM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Marte, for sharing your observations and your advice.

Oct 15, 2022 10:22 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, to many of my clients, I am the Real Estate mom.   Many of my younger families don't have family here, so YEP, am their RE mom.

Nov 17, 2022 08:55 AM