Create a memorable nickname.
Last week marketer Graham McGregor wrote about creating a truly memorable nickname. He told a story about a printer who goes by the nickname “The Happy Printer.” After he heard about this printer, he Googled the name and found only 3 people “in the entire world” using that nickname. He admitted that others may use it, but he didn’t’ find them on line.
Could you use a name like that?
- The Happy Realtor
- The Happy Mortgage Lender
- The Happy Appraiser
- The Happy Real Estate Inspector
- The Happy Stager
Or is there another word that would accurately describe you and make you stand out?
Maybe it's not a personality trait, but an activity. For instance, you might be the Jogging Realtor, the Hiking Realtor, or the Gardening Realtor.
Perhaps your nickname could be tied to your specialty. You may be The First Time Buyers Realtor, The Veterans' Realtor, or The Waterfront Realtor.
Just for fun, today…
Make a list of all the adjectives that accurately describe you. Then try each of them on ahead of your job title.
Does one of them fit? Would using it make you more memorable?
Then start using it!