October Challenge: The Single Success Story For Why I "Blog" On ActiveRain

Services for Real Estate Pros with CloseMyDeal, LLC Commercial TC Services

Thank you, Carol Williams, for your invitation to co-host this October Challenge with you and Leanne Smith.  

My success story occurs right here on activerain. "I found my voice" through my storytelling posts. 

Because of you, my post readers, I want to send this "thank you" card to let you know I appreciate your unwavering support of my posts by reading, commenting, sharing, and re-blogging.

October 4, 2022, marks my FIRST Anniversary with activerain. 

I intend to continue to write and provide original and thoughtful content in exchange for the friendship and inspiration abound in this community I have come to cherish. Thank you. -- Aura Alex 


My second-year journey in activerain begins with this post.

Is There A Better Time To Tell Your Story? 

"There's always room for a story that can transport people to another place." ―J.K. Rowling, Author, Harry Potter Books. 

Before writing evolved, humans shared stories orally. Ancient Chinese, Egyptians, Indians, and others told their stories and created myths and legends through drawing, painting, and poetry spanning thousands of years and several cultural milestones of human history. 

Our ancestors sat around the fire to share their stories with leaders, followers, and family members. Their survival depended on it. And it still does. People bond, make connections and share knowledge when telling their stories.

Nowadays, we listen to our elders telling their stories and learn about history through many forms of communication. A love of stories is encoded into our DNA as storytelling begins in childhood.  

Creating and Strengthening Relationships

Storytelling has power and makes a lasting impact. Great stories transport and lead us into another place. They ebb, flow, swirl and repeat like a song's chorus. Stories linger and stay in our hearts. They bond, change, inspire and move us.

Stories matter to us on a deep, emotional level.

Your clients have little incentive to buy your service a second or third time without the relationship connection. But, clients for life who adored you and were happy not merely because you were convenient but because you took the time to forge a bond and a relationship with them.

Then storytelling is how you get that.

In the crowded Internet world, producing more of the same content doesn't necessarily mean attracting more attention. If we want our brand to cut through the clutter and engage an audience, focusing on "know-how" listicles and instructive guides may no longer suffice -- they must tell compelling stories.

"In a world where people have a lot of choices, the story may be the deciding factor." – Nick Morgan, Author.

What matters most is that when people tell their stories and feel heard, magic happens!

So, is there a better time to tell your story?

This is something you can put into practice today. You don't need special skills, or at least not above and beyond what you already have. And, with practice, you'll become a better and more natural storyteller.

Your clients. Your team members. Your colleagues. Your friends. They all are dying to hear your story. So, tell it to them!

"Tell me the facts, and I'll learn. Tell me the truth, and I'll believe. But tell me a story, and it will live in my heart forever." An Old Native American Proverb.

Photo Credit to Shutterstock


Comments (24)

Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Aura... no doubt about it... you have a way with words and can weave a good story. Congratulations on your first anniversary in the Rain! Wishing you many more anniversaries to come!

Happy Anniversary

Oct 04, 2022 04:57 AM
Aura Alex

Hi, Nina Hollander, Broker. awww..so sweet to see those glittering balloons. Thank you so much. I keep coming back here to enjoy them!

The first anniversary gives me a pause and reflects on how people in AR have positively affected me. And I like how you and others have made me feel. Thank you!

Oct 04, 2022 09:10 AM
Nina Hollander, Broker

Aura Alex hi Aura... I've been around for quite a while (at least 10 years but don't remember exactly how long). When I first "arrived," AR was not as welcoming a place and many newbies actually thought it was primarily a clique of "old timers." I'm delighted to hear that your experience has been so positive.

Oct 04, 2022 01:15 PM
Aura Alex

Nina Hollander, Broker 

Interestingly,  your comment about being "old timers" is not far from the truth. I thought that too, but after I published the first post the same day I joined, I learned quickly that there might be something I could learn from being here on this platform. The rest is history! 

Oct 04, 2022 03:24 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Yes story telling is powerful.  This is my favorite quote:

"Story telling reveals meaning without committing the error of defining it." Hannah Arendt


Oct 04, 2022 05:55 AM
Aura Alex

Hi, Leanne Smith, thank you for sharing your favorite quote. I like that.

Oct 04, 2022 09:11 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Aura, congrats on your one-year anniversary, and your writing is very good.

Oct 04, 2022 06:13 AM
Aura Alex

Hi, Joan Cox; thank you for being here and for your comment, just like when I first met you in my first post.

Oct 04, 2022 09:15 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Aura,
Rather than saying Congratulations, I'm going to say Thank You on your One-Year Anniversary with us! You've become an integral part of the family, and we all love and appreciate your contributions here.

Stories definitely touch the heart more than any listicle can. People are moved by emotion, not statistics.  I can't wait to see what you have to share with us in year two and beyond.

Oct 04, 2022 06:30 AM
Aura Alex

Carol Williams 

Little did I know about AR; I thought I was merely testing the water; now I've got both my feet in it and discovered that the water is "warm," and I like how I feel leaving both feet in the AR water!

My goal for the second year is to finish half of a book I'm contemplating writing (it's not about real estate). I will continue to write in AR where inspirations take me. 

Oct 04, 2022 09:30 AM
Carol Williams

Aura Alex 
Let me know when your book is ready for "pre-order". I'll be the first in line. 😊

Oct 06, 2022 04:34 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Aura,

You have found your voice on Active Rain and I love following and reading your stories..so well written and thoughtfully presented. So wonderful you are celebrating your one year anniversary! Happy Anniversary! You are an integral member of the ActiveRrain family and we are blessed to have you contributing here.

Oct 04, 2022 06:38 AM
Aura Alex

Dorie Dillard Austin TX; thank you for your support and comment. 

I'm reminded every day of the feeling of "belonging." I am grateful and humble. 

Oct 04, 2022 09:39 AM
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Broker | Realtor | Serving Santa Fe & Northern NM

Yes Aura Alex  storytelling is magic. Congratulations on your lst Birthday. Thank you for telling the STORY of storytelling. Now on to another story...

Oct 04, 2022 07:59 AM
Aura Alex

Hi, Emily Medvec; thank you for being in the comment section. Yep, you got it; I'm off to another story to read and write! Enjoy your day. 😄

Oct 04, 2022 09:42 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Congratulations on the anniversary. I love stories and yes they do impact the heart and they can also transport us to places miles away.


Oct 04, 2022 08:01 AM
Aura Alex

Hi, Nick Vandekar, 610-203-4543. More stories are coming our way. I hope to see your story in the October Challenge.

Thank you for reading and commenting on mine.

Oct 04, 2022 09:45 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Congrats on your anniversary. Have a delightful day.

Oct 04, 2022 08:50 AM
Aura Alex

Thank you, Ginger Harper. I hope your day is productive and delightful. 

Oct 04, 2022 09:47 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Hello Aura Alex 

Congratulations on your 1-year AR Anniversary!  🍾🥂

We all want you to continue to write – we love your voice and your heart!

Stories do matter to us on a deep, emotional level.

People want to relate and feel a connection.

I do not drink any “soda” of any kind or brand, yet I do understand the powerful messages in marketing a brand.

Cheers to YOU and another outstanding and well-deserved Feature.

You are a Gold Star! 

Oct 04, 2022 10:27 AM
Aura Alex

Hi, Kathleen Daniels, Probate & Trust Specialist 

Your words of compliment never seem to cease. Thank you so much.

When celebrating, I don't drink much "soda," either regular water or "crazy" water. I can't wait for the sun to set tonight to enjoy the "crazy" water (it has a French name) without fear of falling off the couch! :)


Oct 04, 2022 02:15 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Congrats on your one-year anniversary Aura Alex  Thank you for this wonderful contest. We just had a Zoom meeting and spoke about this contest! We would love to have you join our Zoom meetings on Tuesdays at 2 pm I am sure you would enjoy them.

Oct 04, 2022 12:15 PM
Aura Alex

Hi, Hannah Williams; thank you for your read and comment. And an invitation to the Zoom meetings. 

I hope you will join the Challenge. I look forward to reading your entry.

Oct 04, 2022 02:19 PM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

You know Aura, I know it's your one year anniversary but it sure feels like it's been many years of getting to know you well. we are blessed to have you as a part of our AR family.  Here's to writing the book this next year!


Featured in BananaTude!   Blogging Success!


Oct 04, 2022 12:50 PM
Aura Alex

Anna Banana Kruchten CRS, Phoenix Broker 

I never liked social media in the past. I couldn't understand why my daughter tried to push me to be in her world of Facebook and to meet her 657 friends!

I quickly learned there's more to this AR community than meets the eye. Daily blogging may work for many but sharing a few thoughtful stories suits me better. 

Thank you for the recognition through your famous group. 


Oct 04, 2022 02:42 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Aura:

I am so glad you are here and that I have had the opportunity to get to know you better through your stories! You have, indeed, found YOUR voice and we are the lucky recipients.

I love this post and everything you had to say - it's so thoughtful and inspiring for anyone who is a blogger or perhaps is just getting started.


Oct 04, 2022 01:45 PM
Aura Alex

Jeff Dowler, CRS 

I appreciate the uplifting words and support you have provided. One year has passed, and I think I have sufficient inspiration to "unpack and stay a while!" 😊


Oct 04, 2022 02:52 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Your stories are so powerful and well-written + good blogging skills = great content!  Your finished product/blogs are easy to read since you convey thoughts so well! Good for you!  Love this contest and hope to get off to an early start with an entry. Thank you for the contest! 

Oct 04, 2022 04:04 PM
Aura Alex

Wow! Thank you, Jan Green - Scottsdale, AZ, for your compliment.

I love that the Challenge inspires readers to participate. Most of us already know your success, but seeing your story highlighted in the contest is always better. 

I can't wait to read your story!! 

Oct 04, 2022 06:51 PM
Jan Green - Scottsdale, AZ

Thank you Aura!

Oct 05, 2022 09:39 AM
Roy Kelley
Retired - Gaithersburg, MD

I have appreciated all of your stories.

Thanks for sharing some of your positive experience as an ActiveRain blogger.

Oct 05, 2022 04:47 AM
Aura Alex

Thank you, Roy Kelley

I can see that your reblogging machine is always running. I appreciate you so much!

You're one of the most significant contributors in AR, if not the greatest! Your focus on spreading helpful information through your daily blogs and reblogging others is admirable. I am grateful for what you do.

Thank you. Enjoy your day!

Oct 05, 2022 12:11 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Aura - story telling is adding context to what you are explain.  I do story telling in HR class often.

Oct 05, 2022 09:06 AM
Aura Alex

Grant Schneider, you're probably the master of storytelling in HR class. It's natural for you and your profession. I wish you continued success. Perhaps someday we can swap stories at meetup. 

Oct 05, 2022 08:01 PM
Brian L. Sirota, Esq.
Bristar Realty (Realtor/Attorney) - Orange, CA
For Solutions: (714) 501-7660

Aura,   I don't believe such an eloquent storytelling voice is found overnight.  Au contraire:  I picture little Aura crayoning the adventures of her imaginary superhero friends, and the benefits of sharing toys with classmates, much to the delight of schoolmates and teachers.

Being a gifted storyteller is indeed a wonderful thing!  

Oct 05, 2022 05:55 PM
Aura Alex

OK, Brian L. Sirota, Esq. I know the meaning of Au contraire, but I will depend on you to teach me how to pronounce the word correctly! 🙃

As a kid, I was a dreamer (still am), writing and storytelling took me places I had never thought possible. I believe in Magic, and I wonder how you could describe what it was like for me as a kid unless you had a similar experience!

Oct 05, 2022 08:18 PM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Happy one year anniversary  🍾🥂 Aura Alex, keep singing in the rain your stories are music to our ears !

Oct 08, 2022 07:16 PM
Aura Alex
CloseMyDeal, LLC - Seattle, WA
Specializing in Multifamily Projects Nationwide

Hi, Buzz Mackintosh. Thank you so much for your kind words. How time is fleeting, I feel like I was just here a few weeks ago. 

Oct 08, 2022 09:04 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Aura Alex, always love to see your take on things and love your great blogs you share with us here in the Rain.  Make it a great Sunday!


Oct 09, 2022 08:36 AM
Aura Alex

Hi, Will Hamm

I hope all is well with you. When will you share your story with us?

I can't wait to read about your blogging success or "successes?" 😉

Oct 09, 2022 09:46 PM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

You've been a busy bee, having written and told many stories over the last year. Congrats on your first year here at ActiveRain. 

Oct 09, 2022 08:56 PM
Aura Alex

Thank you, Pat Starnes-Front Gate Realty. I hope you enjoy storytelling as much as I enjoy writing. 

While I'm not a mass producer of posts, I do enjoy reading others'.

Will you be sharing your success story with us? I sure hope so. 

Oct 09, 2022 09:51 PM