Blogging Successes

Real Estate Agent with eXp Realty of California, Inc. (lic. #01878277) DRE# 00949880

I began blogging August 24th, 2010, with this inauspicious blog, South Land Park Open House.  Given that it took twelve years to get my first comment on that first blog, thank you very much Kathy Streib, you might wonder why I continued to blog.  I may even have questioned my efforts from time to time.  Below are a few of the reasons that I have stuck around and become an even more ambitious blogger.

My Brand

When I first started in this business, I took every class I could that I thought would help turn me into the person I needed to be for success.  I took negotiating classes, scripts classes, listing presentation classes, and even a Neuro-Linguistic Programming class.  I really did try to implement everything that I was learning, but very little of it felt comfortable to me.  In hindsight, I used very little of it.

Blogging helped me sort through everything that I was learning.  When I put ideas down on paper for everyone to read with the words staring right back at me, I felt like they better represent who I wanted to be.  Blogging on ActiveRain also connected me with successful agents all across the country.  Many did not fit "the mold" of what I was being taught and I liked the way they did business.  It was eye opening for me and I decided I could just be me.  Blogging helped me decide who I wanted to be as an agent and how I wanted to be perceived.  In other words, it helped me determine how I wanted to brand myself.  For me, that meant success.


I was born in Stockton and have lived within about 45 miles of my hometown for my entire life, 59 years.  I did not know many people from out of the area and I did not really know much about the rest of the country.  Blogging connected me in ways I really had not anticipated.  There are very few areas of the country that I do not know at least a little bit about and several areas that I know a lot about, including how the real estate market is performing in those areas.  What I do not know, I can pick up a phone and ask one of my new friends across the country. How powerful is that, Carol Williams?  Your trip across the country visiting ActiveRain members along the way really does show what a powerful network of friends we all have.  And speaking of networking...

Brass Tacks

Okay, so those are ancillary or secondary success stories related to blogging.  Let's get down to brass tacks.  Does blogging help you make money?  On occasion, I have seen this question on ActiveRain, "Does anyone know an agent in the Elk Grove area?"  There is nothing better than seeing a number of your blogging friends say, "You need to call Ray Henson!"  Oh wait, there is something a bit better, getting an actual referral, like when  Maria Gilda Racelis called me with a wonderful referral to help her friends from Connecticut find a home in Elk Grove.  We ended up finding them a beautiful home with a gorgeous backyard and pool.  Maria's clients were successful getting a beautiful home and Maria and I had a successful transaction to share.  Win, win, win!

Pool   Kitchen

Front Elevation

Staying in Touch

I have also found that blogging is a good way to keep in touch with all of my clients and friends.  After I write an article, I share it on Facebook, LinkedIn, Twitter and other sites.  I have found that my friends may not comment on the posts, but they do read them.  Just yesterday, one of my biggest supporters thanked me for my monthly market update.  He even knew the Elk Grove statistics published in the article.  I have been pleasantly surprised how often my friends mention my posts and I do count that as a true success!

The Bottom Line

When I mentioned the scripts classes I took above, it reminded me of an agent that used to work in the same office as I did when I first became a Realtor.  He would show up every morning dressed in a nice suit and go straight to work.  He would grab our Elk Grove phone book, place it on his podium and open it randomly to a page.  He then began making calls, starting from the top of the page, using a script similar to this, "If I told you that I had a cash buyer for your home, would you be interested in selling?"  He would continue calling until he made several appointments.  He even randomly called me once with his well rehearsed script.  I chuckled and answered him with, "Hey, I am the Ray Henson from your office, I can sell my own home."  He laughed and responded, "Hi Ray, see you soon", he was off to the next name in the phone book.  He had found what he was good at and, that is the thing,  there are a lot of systems that work.  Each of those classes that I took had successful strategies for the right person, some better than others, but I really do believe to be successful, you have to be you.  For me, success has come from creating an ever increasing sphere.  I think it is a slow road, but the road seems to have a strong foundation.

Thank you

I appreciate the opportunity to participate in our October's Challenge, Aura Alex, Leanne Smith and Carol Williams.  Thank you for putting it together and for being an essential part of the ActiveRain network that makes us all successful. 

Happy Halloween ! ! !

Skeleton and Moom


Posted by

             eXp Realty of California, Inc

Raymond Henson, SRES, GRI, e-Pro

Past Client Testimonials   

3412 Babson Drive

Elk Grove, CA 95758




Comments (43)

Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you very much, Ginger Harper.  I appreciate you taking the time to read it and comment on it. 

Oct 10, 2022 01:55 PM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ

Wow How did I miss that you started in 2010 Ray!  You found your voice and style and it's loud and clear (and I will add fun too)!!  Especially your Dad jokes! It's been a blast getting to know you and you are a great member of our AR family!  We look forward to having you in the Phoenix area!  When Miss Carol Williams is down I'm sure Gary will want to golf along with you guys.  And of course we'll host a big meetup for you too!  We do things in a big way in Phoenix!  Hey we could sell tickets if you agree to perform as the comedian for the night!!

Oct 10, 2022 02:07 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Oh my, Anna Banana Kruchten CRS, Phoenix Broker, I am so NOT a comedian.  You all would kick me off the stage.  😉

Most people missed me in 2010 Anna.  I flew in under the radar and I was not consistent at all.  It took me some time to figure it out and I still have a ways to go.

Thank you for making me feel welcome here on ActiveRain and in the Phoenix area.  I am looking forward to getting to know you and Gary better. 

Oct 10, 2022 05:01 PM
Anna Banana Kruchten Phoenix Broker

Yes you 're a comedian Ray!  Your Dad jokes are pretty darn funny!  Everyone would love those!  And you're doing fantastic on AR!!

Oct 10, 2022 05:48 PM
Ray Henson

Thank you, Anna Banana Kruchten CRS, Phoenix Broker.

Oct 11, 2022 07:46 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Selling the Main Line & Chester County

I love your post Ray, and I think the most important thing you say is the following quote which I totally agree with.

I really do believe to be successful, you have to be you.


Oct 11, 2022 07:32 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you, Nick Vandekar, 610-203-4543.  It is something I struggled with for a long time.  I had built another business so I should have known better.  It has been good to see all of your posts.  I do like your style and you are definitely one to emulate.  

Oct 11, 2022 07:49 AM
Nick Vandekar, 610-203-4543

I go about things in my own way. Is it always successful, sometimes yes and sometimes no. But definitely building your sphere is critical to success.

Oct 11, 2022 07:55 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Ray,

Great post and so glad to see you posting regularly now in the Rain. You have found your voice and building personal, client and AR relationships a long the way! Definitely enjoy reading your posts!

Oct 11, 2022 07:51 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you very much, Dorie Dillard Austin TX.  I really appreciate hearing that and I definitely enjoy reading all of your posts!

Oct 12, 2022 09:09 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I do concur with you on the thought that AR makes us better agents and maybe even individuals. The cross section on the platform are friendly and also very willing to help when we reach out and ask.

Oct 13, 2022 12:18 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you, Ed Silva and I think you said it better than I did.  Thank you for stopping by!

Oct 13, 2022 01:34 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

What a wonderful entry for this month's challenge, Ray Henson! I actually remember the Maria Gilda Racelis referral and love the connection there. This place has been such a game/life-changer for so many of us. How fortunate were we to have found AR?!

Oct 13, 2022 09:25 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Good morning Debe Maxwell, CRS and thank you!  I appreciate all you do to help make ActiveRain a game-changing place.  It has been enlightening to see how you do business and it has helped me become a better agent. 

Oct 14, 2022 05:38 AM
John Wieland
Exp Realty - Delray Beach, FL
Mr Downtown Delray

Great stuff Ray Henson - thanks for simplifying what many complicate. It was a fun story to read and consume. It reminds me of a saying I recently read, "you can be the best trained with no customers... or get out there, be yourself, and meet people each day - and thrive." Be yourself. Stay in your own lane. Your words are enriching. Thank you.

Oct 14, 2022 06:59 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Successful people do learn from others and I must say you have taught me a thing or twenty Ray, thank you 🙂

Oct 16, 2022 09:50 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Glad to see this post featured. I enjoyed reading your entry and especially liked:

Blogging helped me decide who I wanted to be as an agent and how I wanted to be perceived.  In other words, it helped me determine how I wanted to brand myself."

Oct 17, 2022 07:26 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

I appreciate your comment, John Wieland.  Thank you!  I really like that saying a lot!

You are too nice Paul S. Henderson, REALTOR®, CRS.  Thank you, Ray

Oct 17, 2022 02:59 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you, Margaret Rome Baltimore 410-530-2400.  It was a struggle, especially for the first few years.  Hope you are doing well!

Oct 17, 2022 03:01 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Blogging works, Ray and you are a fantastic example of creating lasting relationships with clients and other agents here in the Rain!

Oct 20, 2022 01:12 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you Wanda Kubat-Nerdin - Wanda Can! When I look at the blogging posts you produce, I know I have a ways to go.  One day, though, I might be worthy of saying, If Wanda Can blog, Ray Can too.  (I might have to ask Chef Martin Yan if he minds me borrowing heavily from his line, "If Yan can cook, so can you). 

I do enjoy the great interaction between agents on ActiveRain and I appreciate your support.  Thanks again!

Oct 20, 2022 01:29 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Ray Henson - you have a pleasant personality. I still remember the day I had to stay out of my house because the roofers were driving me nuts and you called while I was out and about. You did not know it, but you had a way of calming my nerves. Although I was sorry we didn't get to meet when you were in Texas, it was wonderful talking to you when you were so close, but did not know how close you were. 

Oct 23, 2022 07:54 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

If I only new my geography better, I would have made sure to meet you for lunch, Patricia Feager, MBA, CRS, GRI,MRP.  I count that as a real lost opportunity.  I know you and Mary Margaret would have enjoyed one another also. 

I am happy to hear that I calmed your nerves a bit. 

It is always good to hear from you and I hope you had a nice weekend.

Oct 23, 2022 09:12 PM