It's chicken and the egg all over again.
If you don't write to be found, you don't get found by the bots, and you'll rank on page 186 of the search results and you don't get found by potential clients.
But if you write with too much emphasis on the bots, you might get found (or have Google toss you to the side for being TOO bot focused), and the human who finds you is going to get tired of seeing your keyword phrase if it isn't naturally blended in.
"If you're interested in buying Cincinnati patio homes, you should call a Cincinnati patio home real estate agent to help you buy a Cincinnati patio home because a Cincinnati patio home real estate agent will have more Cincinnati patio home knowledge than a regular real estate agent".
Ooooof. Yeah, the keyword is there, but who wants to read that?
I'm no SEO expert, I don't keep up on the latest Google algorithms about how to use keywords, how often they should appear, or what size color and font you should use :)
But what I do know is it's pointless to get found if you can't get a reader to stick around and decide that you're providing useful information.
So how do you do that?
1. Get local. The more local you focus, the more likely to narrow your competition AND be in a specific area for a ready-now buyer or seller.
2. Provide the information your audience would want to know. Is there an HOA? Price ranges? Amenities? New construction available?
3. Include eye candy. Photos or videos, but something besides a wall of words.
4. Keep coming back to the topics that are important to your business AND generate contacts from potential clients.
5. Write naturally. Don't try and overly force your keywords.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz