There is no doubt that blogging has its rewards and benefits. "I have often said that becoming an Active Rain member and blogging on a regular basis helped launch my online presence". Yes, it takes a lot of effort, time, and creative writing to keep your audience interested and engaged but, blogging gives lots of success stories. The most recent one was when the owner and writer for Military Relocation Professional Agents, Ms. Allison Sledge found me online to do my recent My Press Release Story. Of all the MRPs in San Antonio, she told me that I had the best story and best online presence. This was a chance to be recognized as the go to REALTOR® for all military members and their families in and around the San Antonio area. In that story you will read how NAR® found me in 2013 and interviewed me about helping and serving our military community. That got me grandfathered as a MRP (Military Relocation Professional).
There were other times when the posts were hyperlocal about events and activities going on in the San Antonio area for military veterans or anyone needing real estate property. Those market reports and community reports generated a lot of interest too. One never knows who is reading them as they stay online until they are taken down. The slogan that has been inspirational for my posts, whether blogging for business or for fun was "If you built it, they will come", which was taken from the movie, Field of Dreams. You'll remember how Kevin Costner, the main character as a farmer builds a baseball field in his cornfield to attract the ghosts of baseball legends, like Shoeless Joe Jackson (Ray Liotta), the Chicago Black Sox, Amy Madigan, James Earl Jones, and Burt Lancaster in his final film role.
Yes, the phone lines will start ringing, and the leads will come from folks who have read your posts and see you online, and they are ready to do business with you. Blogging also helps to build relationships with others in our Active Rain community too. It will certainly help get more referrals from other members in the Rain.