Zoom Call 10.18.22 Paddy Deighan Something Old is Something New

By
Real Estate Agent with Mapleridge Realty, CT 203-206-0754 REB.0759001

Something Old is Something New Again

The Zoom call this week was presented by Paddy Deighan, a real estate lawyer working in Las Vegas.  

He has started a new program that he calls 'Something Old is Something New Again, and believes that we as real estate professionals have gotten away from practices that were once golden for generating business, which is working to our sphere.

With people chasing the algorithms that offer to get us to the top of search engines, and from some it may be effective, particularly those that may not have as much experience as others or have had as many past clients, lost is the basis upon which many of us have lasted in the business. 

Through the process of working with a client, there may be opportunities to get closer to our clients and at some point, in the transaction, presuming it is going well, that opportunity to endear ourselves as there and it is an impression that stays with that client.

He spoke of the large sums of dollars that had been spent by businesses on billboards, print ads, in order to get a new client and many of them could have been far more effective by just creating a campaign that would reach out to former clients.  He called the dollars spent on that marketing as ego marketing and felt it was as productive as a well flushed drain.

After offering his insights on the ego marketing, he offered the call up to those on the call for their experiences into self-promoting to their sphere to maintain a presence,

He feels that self-assessment is important to enjoying life and as a mechanism to make moving forward with life and our business easier. He was surprised at taking the brief test that it gave a true assessment of him and his life outlook.

It is free and requires a bit of honesty on the part of the user.

Real life Management is the site

 

Again, there is a point in a transaction when one can ask for a referral. Some people will ask before anything has taken place and again through the course of the deal. He put it to the members on the call to offer their suggestions.

From Margaret Rome:  At some time in a transaction a client may offer up their satisfaction on the way we are helping them get through their transaction. That would be a perfect time to ask for a referral.

She was also suggesting that we try to stay in touch with agents that are not successful and looking to get out of the business. While they may not have had a client while in business, they would remember kindly an agent that was kind to them and offer them any referrals they might receive down the road

From Carol Williams was a reminder that when she was actively working the business, she always made it a point to be kind to the other agents she encountered being mindful that especially those that were older might think more favorably of referring business to that agent that always left a good impression on and to them.

She was also an advocate of notepads as gifts that held her contact information as they were a constant reminder of the job, she had done for that particular client.

Captain Notepad

From Eileen Burns was the submission of her sending a handwritten note offering up suggestions of places in the area where they may get a good meal, or some specific product or service.  She would include a piece especially if there had been a point in the transaction where something humorous had happened and always ask for a referral from them when they encountered someone looking for a service, she could provide.

Sham Reddy is of the belief that there are several times within a deal when it would be appropriate to ask for a referral:
When they get loan approval
When an offer is accepted
When inspections are resolved
When there is a clear to close
 When day and time of closing is decided.

He also lets his clients know that he is always ready to help them with their needs after the business is resolved for anything they may need. This keeps his name in front of them forever.

Wanda Nerdin is consistent in keeping in touch with a quarterly mailer that she gets through New Panda It allows her to keep in touch with a newsletter that is inexpensive, and her clients look forward to it.

Paddy felt that with all the submissions offered by people on the call it always comes down to whatever one feels the most comfortable doing and even if making changes to what they may have seen offered it still comes down to creating our own marketing identity and to be consistent in doing that.

He also offered that when we do get a referral, we are now accountable to 2 sets of people: The original referring agent as well as the client that we are trying to serve

Something Old is Something New Again

Posted by

 

Edward (Ed) Silva
Broker Associate

Serving Central Connecticut Sellers and Buyers

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Comments (17)

George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Ed there are somethings that constantly work regards of how long we have been in business, and we need to keep that in mind.  Chasing after the new shinning objects can be costly and not as effective.

Oct 20, 2022 12:35 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Ed Silva This is a fantastic synopsis of the Zoom meeting. I felt as if I was sitting at my computer screen reliving it again. BRILLIANT 

Oct 20, 2022 03:22 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ed, I know I thank you every week for this recap and this week, in particular, I appreciate it. I had to miss my first Zoom meeting in years. I truly was hoping to hear Paddy Deighan MBA JD PhD speak!!

Oct 20, 2022 05:28 PM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Thanks for the recap Ed Silva  of Tuesday's Zoom. Sorry I missed this one I was on my way home from a wedding down south. I'm a big believer in staying in touch with your SOI , sounds like it was a great session.

Oct 21, 2022 04:24 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Thank you for the recap and the links - I forgot I wanted to follow up on the notepad!

Oct 21, 2022 05:09 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

It sounds like I missed another very good zoom call.  I definitely enjoy reading your summaries since I am unable to attend the live event.

Oct 21, 2022 05:44 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Ed... thanks for the synopsis. I was very sorry to have missed the meeting, but had back to back closings on Tuesday and those are always more complicated to make sure everything happens, records, and funds on time.

Oct 21, 2022 05:47 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Ed Silva
You've done another great round-up of another interesting Zoom meeting. Thanks for all you do!

Oct 21, 2022 06:19 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I am sure that all who were able to attend the Tuesday Zoom session benefitted from their participation, Ed.

Oct 21, 2022 07:43 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Ed, on having this blog FEATURED in the Old Farts Club group!  

Oct 21, 2022 07:43 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Ed,

was hoping to hear Paddy Deighan MBA JD PhD speak and had to miss because of a builders walk through. I have another one this Tuesday but might be able to pop in before I have to leave. As always you provided us with a great recap. I'm a firm believer in staying in touch with past clients..it's so much easier to work with those you have established relationships with than constantly chasing new clients.

Oct 22, 2022 05:52 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Ed, sorry to miss Paddy's zoom class, and we would be nowhere if we didn't stay in touch with our clients.

Oct 22, 2022 06:58 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Great recap, Ed. I'm traveling so could not make it but clearly I missed a very informative presentation by Paddy! And some great sharing from AR members. Thank you.

Jeff

Oct 22, 2022 12:17 PM
BIPIN CHANDRIANI
RE/MAX ACE REALTY - Downingtown, PA
Helping Achieve Homeownership & Investing

OLD is GOLD

 

Going Back To Basics is a time tested idiom.

 

Thanks for sharing.

Oct 22, 2022 01:30 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Ed - it was interesting hearing the stories.  Being the trusted advisor comes from working with people and getting to know their needs.

Oct 23, 2022 04:23 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Paddy's presentation was well thought out and kept everyone engaged, much appreciated. Thank you so much for the re-cap, Ed!

Oct 24, 2022 09:26 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Great break down of the post.. Thanks for putting it in a nutshell for us.

Time is an important commodity right now for many of us.

 

Oct 25, 2022 08:45 AM