The market is tough, money is tight, you need sales and you have a model home. You think, I've got to cut costs somewhere so why not leave the model unfurnished "naked"? You think, this will save me thousands of dollars.
But consider these scenarios:
Say buyers are starting to creep back into the market, going out to look at some model homes, dipping their toes in to test the waters. They drive up to your model, outside looks great, they start to get excited, hey maybe this is the time to think about building. Then they walk inside, all they see are blank spaces and white walls, their excitement begins to dwindle and they don't have anything to create an emotional attachment to your home. They don't feel any warm fuzzies and they can't visualize what life would be like if they took the plunge... They are in the model less than 5 minutes then they are back in the car and starting to think, maybe now isn't the time, maybe later.
Next stop, this model looks great on the outside, excitement starts to build. They enter the home to see a warm an inviting space furnished with items that they could actually afford. They see the kitchen and it looks like a barBQ is about to start. The boy's room showcases the local high school soccer team and they begin to think, yeah they do have great schools in this area and a great sports program, hummm... Dad walks into the study and sees the photos of the local golf course and says, wow that course is less than a mile from here! All the family members start to form an emotional attachment to an area in the home and they linger... their imagination starts to help them visualize what life would be like in this home. They linger some more... They start to think, how much would it cost to live here? Maybe we should get some information from the Sales Staff???
Surveys show that less than 10% of the population have the ability to visualize what an empty space would look like furnished. That is why history shows that the floor plan of the model home always greatly outsells all other floor plans offered.
True times are tough, and maybe you can't spend what you used to on model merchandising, but to leave your models "naked" may not be the answer.
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