Unless you're blogging for your own amusement, you're writing for an audience. Determining what that audience wants or needs from you is critical to success.
If you're blogging to other agents, you start with a common baseline of experiences and language, so different topics and expectations apply. Whether you're seeking to educate or just stay top of mind, your audience has expectations. Meet those expectations and the seats in your virtual stadium start to fill. Over time, your audience grows and the opportunity to gain opportunities increases, even if you never publish market reports or anything specific to your real estate market.
If you're blogging to consumers, they're going to have different needs. Pepper your posts with too much business lingo without explanation and they're going to exit stage right. And obviously different consumers have different needs, so which consumers do you want to reach?
Who are your ideal clients? First timers? Retirement homes? Bump ups? Investors? Suburbia or rural?
Each group has particular needs. Identifying the needs of your best audience can provide you the focus needed to turn blogging into a productive part of your business.
Once you've identified your best audience, it's time to start filling the seats by producing content that matters to them. Time spent now providing targeted content can pay off for years.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill & Liz aka BLiz