Ask An Ambassador: Give Your Audience What They Need

By
Real Estate Agent with RE/MAX Alliance 513.520.5305 www.LizTour.com SAL.2002007747

Unless you're blogging for your own amusement, you're writing for an audience.  Determining what that audience wants or needs from you is critical to success.

If you're blogging to other agents, you start with a common baseline of experiences and language, so different topics and expectations apply.  Whether you're seeking to educate or just stay top of mind, your audience has expectations.  Meet those expectations and the seats in your virtual stadium start to fill.  Over time, your audience grows and the opportunity to gain opportunities increases, even if you never publish market reports or anything specific to your real estate market.

If you're blogging to consumers, they're going to have different needs.  Pepper your posts with too much business lingo without explanation and they're going to exit stage right.  And obviously different consumers have different needs, so which consumers do you want to reach?

Who are your ideal clients?  First timers?  Retirement homes?  Bump ups?  Investors?  Suburbia or rural?

Each group has particular needs.  Identifying the needs of your best audience can provide you the focus needed to turn blogging into a productive part of your business.

Once you've identified your best audience, it's time to start filling the seats by producing content that matters to them.  Time spent now providing targeted content can pay off for years.

Until next Tuesday, just Ask An Ambassador if you need help!

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO
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Comments (12)

Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - remembering the audience is important.   The vaudevillian stage hook may be more subtle today but it works in its own way.  

Oct 25, 2022 03:46 PM
Liz and Bill Spear

It does indeed.  It seems most of my life has gotten busier (engineering work, real estate, our animal herd) and the net result is less time for optional activities and more time hitting each day's priority list.  As the evening winds down each night I finally claim a little me time.  One last walk in the yard for the dogs before they get put to bed.

Oct 25, 2022 07:51 PM
Liz and Bill Spear

True.  Anything i expend time doing has the chance to lose my attention if it doesn't provide me what I need.  E.g. my magazine subscription list is way down from years past, a victim of time and a change in their direction not providing what originally attracted me to them.

Oct 25, 2022 06:36 PM
Michael Jacobs

Bill Liz and Bill Spear - the "world" around us definitely impacts priorities.  

Oct 25, 2022 07:30 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Yes, who is our audience? And the answer might change from blog to blog. But the answer directs our content.

Easy peasy.

Oct 25, 2022 06:05 PM
Liz and Bill Spear

Lately all my blogging has been to this audience, but when I'm seeking to attract consumers I've got a different approach.  Details about subdivisions capture the bots and then the consumers.

Oct 25, 2022 06:37 PM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Bill it's not so easy when one starts blogging to figure this game out - as we all learned years ago.  Figuring out exactly who one's audience is critical to success. And they're could be a number of audiences.  Having a mentor up front is a wise idea.  And you are an awesome mentor!

Oct 25, 2022 10:23 PM
Liz and Bill Spear

One of the great things about this community is the number of people willing to share what works for them.  It may need some adjustments to work for the next person, but the basis is there.

Oct 26, 2022 08:14 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Business basics like this will never really change with  what time period it is . This is always important

Oct 25, 2022 11:29 PM
Liz and Bill Spear

Some basics do not go out of style.

Oct 26, 2022 08:14 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is good advice and will certainly lead to success in blogging and one's career.

Oct 26, 2022 06:05 AM
Liz and Bill Spear

It's paid dividends for us year after year.

Oct 26, 2022 08:15 AM
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Broker | Realtor | Serving Santa Fe & Northern NM

Wise advice! Start with the audience in your mind...then write. Otherwise, you are only writing aka talking to yourself!

Oct 26, 2022 06:37 AM
Liz and Bill Spear

It has been key to being productive with my blogging time.

Oct 26, 2022 08:15 AM
Paddy Deighan MBA JD PhD
http://irstaxdebt.pro - Vail, CO
Paddy Deighan J.D. Ph.D

Time and time again I see comedians and financial gurus trashing politicians. Bad idea . Yiu are bound to lose half of your audience. 

Oct 26, 2022 07:00 PM
Liz and Bill Spear

I've never understood that approach.  You have potential clients and there's a 50/50 change of alienating if you put that stuff out there.  We just completed the biggest deal we've ever had, and I suspect that our votes would canx each other out, but it was irrelevant because it had nothing to do with what I was hired to do.  They've got a great home and I've got a lot of kibble paid for.

Oct 27, 2022 09:56 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Absolutely. I find it's important to give explainers to first time buyers for mortgage terms, rather than assuming they know it all. Why would they when they are new to the home buying process?! 

Oct 27, 2022 06:33 AM
Liz and Bill Spear

There's so much language in our business that would like no sense to anyone outside of the business, e.g. listing vs. home for sale.

Oct 27, 2022 09:57 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Bill,

Great advice. Figuring out exactly who one's audience is critical to success. You might have a number of audiences you want to reach so a variety of posts can be a very good thing! 

Oct 28, 2022 06:21 AM
Liz and Bill Spear

I didn't realize we were on the same wavelength this week until I saw my post besides yours with the same title, so I altered mine :)

Oct 28, 2022 01:32 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  It is best to explain the simplest expressions that we think people know the meaning of. When speaking to one of my sellers i kept saying MLS finally she asked:" what is an MLS "?????   we do take for granted consumers know but they do not Good post as always Bill 

Oct 28, 2022 01:59 PM
Liz and Bill Spear

You just never know what they don't know.

Oct 29, 2022 07:57 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Love this Bill. You need to know who your target audience will be...write for them, making sure that you give them the information they want. 

Oct 29, 2022 02:28 PM
Liz and Bill Spear

There are certain things that are asked time and again, provide those answers and you know people will find you.

Oct 31, 2022 08:01 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

As professional Realtors we have that tendency to assume (bad word ?) everyone knows what we are talking about.

Acronyms can be a big No No with especially New buyers and sellers.

For example: 

CMA in real estate is a Comparative Market Analysis

CMA to another group is Christian Motorcylclists Association 

CMA to a Canadian is Canadian Medical Association

and the list goes on.  We must be sure to speak clear and explain exactly what we are saying to the consumer and make sure they understand what we are trying to portray.

 

Nov 03, 2022 04:39 PM
Liz and Bill Spear

And even in real estate there are regional terms that may mean nothing elsewhere (e.g. FROG).

Nov 03, 2022 05:41 PM