Home Staging Tips…Creating a Focal Area

Home Stager

Home Staging Tips…Creating a Focal Area


When your home is on the market, first impressions count. This is nothing new.

Photos are even more important than ever now!  Buyers begin their search online, eliminating homes that don’t catch their eye.


house for sale


Besides removing the excess in your house, addressing repairs, and making sure that your home is spotless,  YOU can help your buyers see what you love about your home by creating focal points for your rooms. 


Focal points draw the buyer into a room and make them want to see more. Focal points are the stars of the room. Distractions…such as too many things in the room…tell the buyer to move on. And we know that when a buyer only pokes their head into the rooms…they’re not buying!


The bathroom below is fine…ho-hum. All we did was add a pop of color with the red towel and coordinating candles on the shelf. 


The large family room below was hard for any buyer to understand. When you entered the room you saw furniture and a distracting area by the bookcase and windows. Buyers couldn’t see this because there was a large shrine and an ivy vine growing up along the bookcase and the window. Before I took the photo, I had to forcibly pull the vine from the windows because the roots were growing into the wood around the window.


Want to find your focal point in a room? 

Stand at the entry to the room and see where your eye goes.  Take a photo of this as well. If your eye is bouncing all over the room or goes nowhere, then you need to find a focal point!


Draw the eyes using color or something unique or unusual that separates it from the rest of the room. Clear the area around it so that the eyes go to the "star" of the room.



Posted by

Kathy Streib
Retired Home Stager
and Interior Redesign

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Comments (21)

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Kathy, I like how you wrote Focal Points Are The Stars of The Room...So Very True!

Oct 27, 2022 05:32 AM
Kathy Streib

Thank you Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 the Stars of the room draw us in. 

Oct 27, 2022 03:33 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Kathy, the angle of the photo, lighting and staging all makes such a difference.

Oct 27, 2022 05:42 AM
Kathy Streib

Hi Joan Cox this is why sellers need a professional photographer. 

Oct 27, 2022 03:35 PM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

I concur with Nina. I am always counseling new sellers to fucus on removing clutter. to create more. Have a great Thursday and sell a house. Bill 

Oct 27, 2022 05:52 AM
Kathy Streib

Bill Salvatore - East Valley so many sellers don't "see" all of their stuff as being too much. 

Oct 27, 2022 03:36 PM
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs

Good Thursday morning. A nice blog today. Have a great year as things may pick up as Democrats are not top after the elections...

Oct 27, 2022 05:54 AM
Kathy Streib

Hi Eric Bouler it works for me!

Oct 27, 2022 03:45 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Kathy - I see the focal point in the pictures.  Simple things like this makes the eye buy.

Oct 27, 2022 05:54 AM
Kathy Streib

Grant Schneider it's a pretty simple thing to do...snap a photo and see it from the contractor's eye. 

Oct 27, 2022 03:47 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Kathy,
Happy Thursday.

Are you about ready for another round of games? 

Oct 27, 2022 06:51 AM
Carol Williams

Kathy Streib 
Shall we start a #PrayForKathyToStayCalm campaign?

Oct 27, 2022 04:31 PM
Kathy Streib

Carol Williams yes and no. I want it to be over. I don't think I can handle the pacing, yelling, and "saying bad words." LOL

Oct 27, 2022 03:50 PM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Selling the Main Line & Chester County

The same is true when we exhibit at an antique show, some dealers will fill their booths to overflowing, making it hard for buyers to see anything, although some buyers like to uncover something, however, those with less and making a focal point often have better looking booths and better sales.

Oct 27, 2022 06:56 AM
Kathy Streib

Nick Vandekar, 610-203-4543 it's a fine line between too much and not enough, isn't it? You want enough to get buyers interested but not so much that buyers can't focus on anything. 

Oct 27, 2022 03:55 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Kathy,

Excellent way to explain to a seller about the importance of having a focal point in the room as it becomes the star of the show. Less is always more!

Oct 27, 2022 07:05 AM
Kathy Streib

Thank you Dorie Dillard Austin TX I can remember viewing homes that had rooms I never bothered to go in because there was just a Hodge podge of stuff. 

Oct 27, 2022 04:05 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

I will be selling one of my properties (starting tomorrow 😳) and I breaking every rule you have taught me.  I am hoping people look past my office in the wrong room and the spartan and disparate furniture to the granite counter tops, new tile floors and new carpet.  It is an awkward time for us and we just have little choice. 


Oct 27, 2022 07:18 AM
Kathy Streib

Ray Henson best of luck!!! Give me a jingle if you need any suggestions. 

Oct 27, 2022 04:15 PM
Ray Henson

Thank you, Kathy! 

Oct 27, 2022 06:56 PM
Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

Great information to read. I always tell my sellers to make the first impression a lasting one. Thanks for sharing. Have a great day.

Oct 27, 2022 07:25 AM
Kathy Streib

Hi Pat Champion that first impression can last a long time!!!

Oct 27, 2022 04:20 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

excellent points...the number of photos I've had taken that don't come out as well as they should because of clutter. I send sellers a full checklist on decluttering before photos!

Oct 27, 2022 07:25 AM
Kathy Streib

Hi Lise Howe That's good that you do that!!  Sellers need specifics on what to do. 

Oct 27, 2022 04:22 PM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Solid photos are definitely the key and capturing the right focal points really helps!

Oct 27, 2022 08:56 AM
Kathy Streib

Brian England a professional photographer is even more important these days. Often they see what other's dont'. 

Oct 27, 2022 04:28 PM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ

Kathy I have never used the term eye bounce in all these years - but that's exactly what happens when a room has too much stuff.  No place to land!  Clear the runway for the #houstonastros!

Oct 27, 2022 09:41 AM
Anna Banana Kruchten Phoenix Broker

Oh yea.......roll baby roll those eyes!

Oct 27, 2022 04:49 PM
Kathy Streib

Anna Banana Kruchten CRS, Phoenix Broker think of what a kid feels like when they walk into FAO Schwarz!  Their eyes go everywhere. 

Oct 27, 2022 04:30 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Kathy if is amazing how some simple changes can make a BIG difference.

Oct 27, 2022 02:47 PM
Kathy Streib

Exactly George Souto The changes can be simple and yet still make s big difference. 

Oct 27, 2022 04:31 PM
Vickie Teel
RE/MAX PALM REALTY - Port Charlotte, FL
Sharing Florida sunshine one homeowner at a time!

Another useful blog post Kathy Streib .  I will never again be able to walk into a room without looking for eye bounce or focal point. 

Oct 28, 2022 04:44 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I always enjoy your home staging tips, Kathy.  I hope you have an enjoyable weekend.

Oct 28, 2022 02:04 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Good points. I like that term “eye bounce”.

Oct 28, 2022 02:07 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Remove all that visual noise and highlight the focal point...give the buyers something to appreciate!

Oct 31, 2022 07:51 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Loved this blog.  So true ... the EYE will BUY ... and LESS is BETTER than MORE! 

Nov 03, 2022 04:53 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Love this post!  Appreciate your words of wisdom and knowledgeable thoughts.  A focal point, and the lack thereof, are so important.  If your eye doesn't fixate on something, there's a problem.    Houston we have a problem!

Nov 15, 2022 09:39 AM