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Zoom Call 10.25.22 Nick Vandekar Using Social Media to Develop New Business

Real Estate Agent with Mapleridge Realty, CT 203-206-0754 REB.0759001

Using Social Media to Develop New Business

The Zoom call of October 25 was presented by Nick Vandekar, who offered his insights and successes in using social media to develop new business and in particular in new areas.

Being a transplanted Britisher, and new to real estate when he did relocate, it was important for him to develop his social media skills in order to generate the business he wanted. It is also high on his priorities as he is getting married and had bought a house that is outside his current market area.

As he offered, many are familiar with social media and have the doubts as to how important it may be to our business, or lack the confidence to make it an active part of our marketing.

Using Social Media to Develop New BusinessAs he started, he noted that the majority of people don't post regularly on social media due to time constraints, also, consistency, content, knowledge and platforms. 

The prime social media sites are noted to the left. Having a presence on these sites could be important to one's business provided one knows how to manage the site and put-up relevant content.

Facebook is one of the largest and the more active sites as users log on 6-8 times a day. Having a business page and using contacts or friends to help promote one's business can he be helpful.

Twitter generates over 600,000,000 tweets a day and as it has such activity, it can be a very useful tool.

YouTube gets more search inquires a day than Google because of the videos that offer how to advise.

LinkedIn is predominately a business page.

A well-designed web site and blogging can be important to link all the sites together. Newer blogs have blogs as a part of their set-up. Of course, ActiveRain is a well-established platform for blogging. The content placed on the platform can generate the exposure we desire.

Nick uses his MLS statistics to offer market reports. He also recommends posting listings, testimonials, localism posts, etc.

Consistency is key and a regular schedule for posting on the sites should be set up as well.

He suggested setting up a Facebook handle that would better identify oneself. Once a handle has been established it should be promoted on all correspondence so that people will see it and know how they can connect with you.  The handle could be different than one's name.

Posting blogs on LinkedIn gets quality SEO for businesses.

YouTube, as it's owned by Google, is an excellent site for business and it can be linked back to other social media sites. Posting listing videos, testimonials can greatly help one's business.

Nick told of posting new construction and a particular development on YouTube. While hosting an open house, he was called by a woman that had just attended an open house at a new construction site and once she left the site, started to search for additional information. She was on YouTube when she came across the promotional video Nick had done. She called Nick to ask him if he would be her agent on a purchase of a home in that particular development as he was independent of the site yet demonstrated knowledge of the site.

Websites:  Websites are designed to create an online presence for our business and should be easy to navigate and in addition to being updated with some consistency, should also be mobile friendly. 

Nick detailed an example of the linking of a post that would get great SEO and generate the type of interest we would want for our business.

When we post a listing or a new blog, we may start by placing it on our website, and cross link it to Facebook and then cross reference it to Twitter and LinkedIn and then if there's a video place it on YouTube. This gets the traffic back to the website and across the sites to be found on the internet.

He discussed making a listing presentation and having done an exemplary job felt he was sure to get the listing. He was called by that client to thank him for his presentation but that they were giving the house to an agent that was going to tweet the house, or put it on Twitter.

Using Social Media to Develop New Business

If we create the presence, he offered for ourselves, then a typical listing presentation might include a sheet, or at least a mention with the details of what we intend to do for that client to get their home exposed on social media.

It could really have us stand out from the competition and allow us to seal the deal.

It was a well-attended call and was appreciated by those in attendance.

Using Social Media to Develop New Business

Posted by


Edward (Ed) Silva
Broker Associate

Serving Central Connecticut Sellers and Buyers

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George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Ed, Nick covered a lot in his presentation, and the questions that were asked by those in attendance provided a lot more useful information as well.

Oct 27, 2022 01:58 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Ed - as we see moving from one community to another can carry with it, a certain level of stress combined with many other emotions.  I can't imagine arriving from a country without real estate experience and eventually starting a new career. 

Showing this kind of bravery (for lack of a better word) Nick Vandekar, 610-203-4543  continues to show us how it can be done successfully.  A nice recap and an interesting perspective.  

Oct 27, 2022 02:02 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ed,

I have to hand it to Nick. It is not easy moving to a new country and learning the real estate business along with everything else you have to learn!

Oct 27, 2022 04:37 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Ed Silva ,

As usually an excellent recap from the Zoom presentation. I was able to stay for half of it but needed to get to a builder walk through. Nick is amazing and hard to imagine moving from another country and getting into real estate!!

Oct 27, 2022 05:46 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Great recap, Ed, as always. I really enjoyed Nick's presentation but missed about half since I had a lender call I needed to take. I think having a strong social media presence, and using it for marketing listings, is pretty important to many sellers.


Oct 27, 2022 07:47 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Yes, good recap of Nick's Social Media overview!

Oct 28, 2022 04:29 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Ed... I was out of town at the Coldwell Banker meeting so missed this presentation. Delighted to be able to read such a thorough synopsis. As for LinkedIn... people always say it's primarily a business site... but I've gotten some of my best business from people who've seen my updates on LinkedIn.

Oct 28, 2022 05:23 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Ed, so sorry to miss Nick's Zoom class on social media, but use most of them on a regular basis.

Oct 28, 2022 06:45 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Nick Vandekar, 610-203-4543 is such a great guy, I wish I could have attended his presentation in person.  I really appreciate that you provide us with summaries of the meetings!

Oct 28, 2022 06:49 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Thanks Ed for a great recap in a very succinct post, much better than I could have done. I appreciate all those who attended and the good conversation with so many ideas at the end.

Oct 28, 2022 07:34 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

George Souto   a lot of what he covered we have heard from others, and I do believe that within AR we can help each other to get SEO attention

Michael Jacobs   I get challenged just trying to work in close proximity towns, never mind across country or borders

Oct 28, 2022 08:26 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Ed and thanks for your recap of nick Zoom meeting.  I wonder about twitter after hearing everything about them today!


Oct 28, 2022 11:03 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Ed,
I really enjoyed Nick's presentation and the discussion afterward. All these Zooms make we wish they'd been a thing when I was actively working in the business so I could use all the tips shared.

Oct 28, 2022 11:33 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Ed Silva  Great re-cap of Nick Vandekar, 610-203-4543 presentation. I will say he kept us captivated by his interesting presentation which was far from boring  and always moving with new ideas it was an excellent meeting 😊 

Oct 28, 2022 01:54 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ed- Thank you for another great recap of our Tuesday Zoom meeting. Nick Vandekar, 610-203-4543 gave us an excellent presentation on how to use social media for business. 

Oct 28, 2022 08:53 PM