ActiveRain October Challenge: My Favorite Success Story

Industry Observer with Retired

ActiveRain October Challenge: My Favorite Success Story

The October challenge for ActiveRain blogger members is to post a favorite blogging success story. I've been retired for several years, so it is difficult to select a single success story from the many relationships and transactions that made my retirement possible. 

During the last twenty years of my real estate career my personal focus was on the sale of foreclosures. I referred listings and regular sales transactions to my several associates while I worked exclusively with foreclosure purchasers and the government agencies marketing foreclosures. So, my marketing challenge was to generate referrals to keep several associates busy and highly productive while attracting foreclosure purchasers that would allow me to close a high volume of transactions each year. 

My real estate advertisements, my mailers and my blog posts focused primarily on the foreclosures sector. Everybody wants to find bargains and one of the benefits of foreclosures is the assumption by prospects that they are bargains. My blogs contained lists of available foreclosures and information on many of the specific properties in my market area. I could frequently use the same content for mailers or mass email distributions that I had in my blog posts.

My most productive success stories related to investor clients who worked with me to purchase many properties. The most satisfying transactions were with the home buyers who were purchasing their first home. I added to my production by also purchasing many properties for my own account, and reselling them after renovations. I always listed owned properties with one of my associates.

My stories relating to real estate sales are all from the past. So, I will talk about one of my favorite blogging success stories during my retirement.

Dolores and I read over a hundred books each year and I have posted blogs recommending hundreds of books. If you use the ActiveRain search field to search for Book Recommendation, Roy Kelley,  you will find a long list of book recommendations that I have posted.

My favorite success story related to blogs read by Wayne Martin. Wayne has frequently commented that I convinced him to read novels in addition to the non-fiction works that were his previous focus. During recent years, Wayne has reported that he has read many novels. 


Chrysanthemum, Kentlands Photowalk, Gaithersburg, Maryland USA IMG 6292
Canon PowerShot G11 Camera
Photograph by Roy Kelley
Roy and Dolores Kelley Photographs

Posted by

Roy Kelley, Retired, Former Associate Broker, RE/MAX Realty Group

Gaithersburg, Maryland  

Comments (55)

Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Blogging can and does inspire and you are proof of that, Roy. Like you and Dolores, I am also an avid reader.

Oct 30, 2022 03:45 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Success can come in many forms, so it’s a little more likely that you’ll have greater success if you love it, whatever it may be

Oct 30, 2022 08:25 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Michael Jacobs  I think that is the point that we tell stories because they convey the message so much better than expected at times

Oct 30, 2022 08:31 PM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Good Morning Roy, I too enjoy your book reviews and started reading more during the 2020 pandemic , but I don't think I'll ever reach the 100 books a year quota that is amazing!

Oct 31, 2022 04:25 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

There is no doubt that you have been one of the biggest inspirations here in the Rain Roy. I appreciate the years of comments and you brightening my day with your pictures. 

Oct 31, 2022 07:16 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

I know you did a lot of reading Roy, but didn't realize how much you read each week. Great story!

Oct 31, 2022 07:47 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I am amazed by 100 books a year! And it's a wonderful thing to inspire others to read too!

Oct 31, 2022 08:00 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Success is different for each one of us.  Our measuring stick is different.. WE are all individuals

Oct 31, 2022 10:47 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

I love your take on this challenge Roy. An enjoyable read, thank you.

Oct 31, 2022 12:10 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Roy, I love this post and am thrilled to see an entry from you in this month's challenge!

I also agree with Leanne Smith about the power of this platform - turning words into action because of others' trust in you. That's fantastic, Roy!

Oct 31, 2022 12:54 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Roy:

While I enjoyed your post from start to finish the success story about Wayne Martin stood out for me. Will be fun to see if he comments at some point. This is a great example of the influential power of blogging, in so many ways.


Oct 31, 2022 05:10 PM
Roy Kelley
Retired - Gaithersburg, MD

Jeff Dowler, CRS 

I do not know if Wayne Martin has read this post. He has been away for a few days.

Nov 01, 2022 05:16 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Selling the Main Line & Chester County

I am not able to keep up with your prolific reading habits, although I try very hard. I have always enjoyed books you have recommended. 

Nov 01, 2022 05:47 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Roy,

Really great that you took advantage of a bad situation (many foreclosures) and made a lot of people a lot of money including yourself. Now you can follow your passions such as reading and taking pictures of the little natural gems around you that we all get to enjoy, when you post them.

Nov 01, 2022 06:46 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Roy Kelley - During the years 2020 and 2021 read over 100 books of fiction and a few non-fiction. Not on that pace this year, but looking forward to when I can get back to that pace. As a result of your recommendations the choices as to authors was much easier. Thanks!

Nov 01, 2022 08:03 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for your comments. It is always good to hear from you.

Nov 01, 2022 09:47 AM
Ed (Edward) Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I too tried to find buyers for foreclosures as they had opportunities for people. It was rewarding when an owner occupant buyer would call and we would go searching for the right home

Nov 04, 2022 04:16 PM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for your comments. It is always good to hear from you.

Nov 05, 2022 03:26 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Roy Kelley I have enjoyed your book recommendations! I love to read and am not always up on the new best sellers I have read quite a few of your choices 

Sep 20, 2023 01:28 PM
Roy Kelley
Retired - Gaithersburg, MD

Hannah Williams  

I now post my book recommendations on Facebook.

Sep 21, 2023 11:24 AM