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Blogging Success Is For Real.

Mortgage and Lending with George Souto NMLS #65149 NMLS #65149

Carol Williams, Aura Alex, and Leanne Smith, are co-hosting this month's ActiveRain Challenge "Blogging Success Stories".  Most members have blogged about blogging successes they have had with increasing their business by reaching new clients through blogging.  However, for me my blogging target audience is not new clients, it is Realtors.

While I have developed new clients through my ActiveRain blogs, developing new clients is not my focus, my focus in developing new referral partners, which in my case is mainly Realtors.  Through my blogs I have been able to show my experience, and knowledge of the mortgage industry.  This in turn has made it easier for me to develop Realtor relationships.  There are Realtors who refer their Buyers to me because we got to know each other through blogging and commenting on each others blogs here on ActiveRain. 

My blogs have also served as an introduction, when I stop by a Realtor's office.  Unlike a cold the first time I stop by most Realtor offices, when I stop by the office of a Realtor who I have already met through blogging on ActiveRain, it is like we are already old friends even though we are meeting in person for the first time.

Some may find it hard to believe that strong relationships can be developed by simply meeting people through blogging.  I have to admit I was one of those people, until I met my first AR member for the first time, and it was like we had been friends forever.

Through blogging on ActiveRain, I have also met Realtors through the MeetUps we use to have.  These MeetUps ranged in different sizes and locations.  I would have never met these Realtors if it were not for the MeetUps, and I made new referral partners through them.  So as you can see I am not only a blogging fan, I am a blogging promoter as well.

Posted by

George Souto
NMLS# 65149

C (860) 573-1308
CALL 7 Days/Wk
Email Me
About Me
My Blog

I am a Mortgage Loan Officer who can assist you with all your mortgage & refinancing questions

I reside in Middlesex County which includes Middletown, Middlefield, Durham, Cromwell, Portland, Haddam. E. Haddam, Higganum, Chester, Essex, Deep River.



Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi George,
There is no denying the value of blogging, especially blogging on ActiveRain. It is so true we develop strong relationships just through blogging. You know if I ever have a referral in your area, you are the man!

Oct 31, 2022 12:46 PM
Hannah Williams

When we met in person it was like we had known each other forever from our blogs 😊

Oct 31, 2022 12:51 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

George Souto  So true it not only finds us business but builds relationships 

Oct 31, 2022 12:52 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening George,

A great post to remind us its not just business we find with blogging its relationships! You are a blogging promoter!

Oct 31, 2022 03:57 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi George:

Great entry for the challenge (and Happy Halloween by the way) with your focus on building Realtor (and other) relationships, and being a blogging promoter which you do so well. We've known each other for years now, but the best moment was meeting you in person at the Boston meet-up in 2018. What a gift.


Oct 31, 2022 04:36 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi George- there is no doubt that blogging gives you a reach you would never have otherwise. When Sharon Tara and I finally met, it was as if we'd known each other for years...which we had. We'd just never met. 

Oct 31, 2022 05:42 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

George you are so right when we met for the first time we were already friends, Endre

Oct 31, 2022 10:56 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning George - getting referral partners is probably more important than gaining clients.

Nov 01, 2022 03:24 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Yes, the relationships and subsequent referral partnerships are priceless!

Nov 01, 2022 05:09 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

So many wonderful successes to be had in the Rain!  I consider it a great success that you and I are now following each other, interacting, and getting to know each other better!

Nov 01, 2022 06:35 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi George... as you know, you are one of my favorite people here in the Rain... and I'd have never "met" you either virtually or in person if I hadn't been blogging here.

Nov 01, 2022 08:30 AM
Ann Hayden 636-399-7544
Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri 314-775-2050 - Des Peres, MO

George Souto ,

Blogging is a great way to "meet" people.   :-)

Nov 04, 2022 03:38 PM