WHY NOW?

Is it just me or have homes now all of a sudden have problems with leaves in their gutters? Maybe for years I missed seeing ad after ad for "leaf filters" ? Nevertheless it seems to be a scale along the lines of a national emergency all of a sudden. I see several ads per day  "Be proactive before the leaves fall this year, with XYZ company". Huh? Did I just miss the barrage of ads all these decades? I ask you.😀