The holidays are coming up, and with them, more opportunities to reach your target market with a content strategy that utilizes properties to showcase your expertise as a real estate agent.

When your real estate CRM is integrated with IDX, you can create a content strategy that takes advantage of the joy of the holiday season to offer helpful and informative content to your market that features property listings as real-life examples. Not only will this help you to improve your SEO on your real estate website, but it will also allow you to demonstrate your authority and legitimacy to leads and prospects while potentially bringing in more leads. 

Here’s 3 easy ways to gear up your real estate content marketing this holiday season using the magic of a CRM combined with IDX.  

Plan Your Holiday Content Calendar in Advance

Everyone is busy during the holiday season, and real estate agents are no exception. There’s no time like the present, so make some time this November to sit down and plan out your holiday content calendar in advance, before things pick up for the season. 

Take advantage of all of the options for content creation at your disposal, including all the listings from your MLS, courtesy of an IDX plugin, to feature listings in your blog posts and social media. This can further enrich your posts and improve your SEO, while also helping to get more attention on relevant listings that your target market might be interested in and potentially bring in more leads to your real estate website.

Once you have your strategy and content calendar mapped out, create content in advance to help you stay on track with your real estate marketing this holiday season. 

Write Useful Holiday-Themed Blog Posts

You’re an expert in your market, so show that off by writing informative and genuinely useful holiday-themed blog posts that include listings and properties to showcase your real-life real estate knowledge. 

For instance, create a list of the best neighborhoods in your market that are known for decorating for the season or an overview of the best local events during the holiday season in the neighborhoods you specialize in. With a real estate CRM solution like Buying Buddy that includes IDX, you can further enrich your content by embedding property examples right into your blog posts with easy-to-use shortcodes, allowing your content to pop while also referring people back to your real estate website. 

Create a End of Year Real Estate Review

Demonstrating your authority and legitimacy as a real estate agent can be tough in a business that is so intangible, but one way to give yourself a leg up is to create a year-end review of your business that will give potential leads and prospects an opportunity to see your work in action, right from your real estate website and blog. 

Put together some numbers and create a graphic using a simple graphic editor, like Canva for instance, which has a ton of easy-to-use templates that even the most graphically-challenged can utilize. 

Use this year-end review to show off the number of sold homes, homes under contract, and happy clients you’ve helped this year, making your intangible services a little bit more tangible. If you’re using a CRM that includes IDX, you can also include curated showcases of property listings in your content to further enrich your year-end review, like featuring your favorite homes of the year or a new neighborhood market you’ve recently cornered. 

Give the Gift of Real Estate Content Marketing 

Real estate marketing works best when it is contextual, and with a solid holiday real estate content strategy, you’ll reach a far larger audience than with unthemed content alone. Put a little bit of effort into creating a content marketing strategy this holiday season, especially when harnessing the power of a real estate CRM like Buying Buddy that is integrated with your MLS (IDX), and the fruits of your efforts will speak for themselves. 

If you’d like to learn more about Buying Buddy, a real estate CRM solution with IDX integration that can help you level up your real estate website marketing and make your business more predictable, visit our website for more information and a free demo.