As a luxury real estate marketing professional it is not uncommon to go through periods of time when inventory is scarce. However, there are alway ways to generate revenue during these times.
Many of your client own multiple homes around the country and around the world. If you have been diligent in maintaining your database of contacts you can leverage this asset by helping your client choose a broker or agent in the towns where your client’s other homes are located when they are ready to sell. Generating referral fees in this manner is a great way to supplement your local practice.
Setting up a section on your website or creating a subdomain that showcases your clients’ homes outside of your immediate market, and then sending out a message to your entire database of is a great way to demonstrate your marketing savvy. You may have the buyer for their other homes right “under your nose”. This is what we have done for our client in Ocean Reef.
No Inventory? No Problem! Click on the link below to see the Luxury Property Showcase of this exquisite home in Naperville, Illinois (an exclusive suburb of Chicago.