Digital vs Offset for Production

Services for Real Estate Pros with Evers & Co.

As per my last blog, I use a Konica Minolta c6500. I love it. Very infrequently do we do offset for projects, except business cards and some local guides. I do have a few agents that do overprinting. Meaning they get a template done offset in large, 1000s of numbers to get the colors of their logo and branding nailed, then I just print over that. Offset meaning using a printing press with inks as opposed to digital, the copiers that most of us use in office. We lease ours and the pricing is great, for in-house costs- $.065 for a post card being cut 2 up from 8.5x11 on 11lbs cover, $.13 8 1/2x11 fact sheet on 100lbs cover and $.26 for 11x17 fact sheet on 100lbs cover.

The benefits of in-house digital-
1.  It is Friday, I do a shoot and the agent has written text for the fact sheet. I have the ability in an hour to create and print marketing materials for that agent for the weekend.
2. Color looks off- I can color correct on the spot and run the job.
3. For lesser runs it is more cost effective.
4. Agent needs to make a change, I can do I right away and print (price change).
5. All the work is print-on-demand and a much faster turnaround.
6. Lessen over printing.

The benefits of Offset presses-
1. Colors look more vivid- better looking photography.
2. Full bleed and unique sizing can be achieved more easily, they cut the paper.
3. Larger runs, more cost effective.
4.Unique Paper stocks.
5. Someone else owns the printer and does maintenance.

Just some thoughts to consider.

D Vs. O

Comments (3)

Bill C. Merrell
Merrell Institute ~ Appraisal Education Network - Bohemia, NY
Ph.D. - Merrell Institue

digital is the key


Jul 02, 2008 05:15 AM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

At Evers and company, this man is a god!  We are so freakin' lucky to have him!

Jul 02, 2008 11:08 AM

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Jul 30, 2010 07:55 PM