The Importance of Visual Impact

Education & Training with The Lones Group, Inc.

The Lones Group, Inc.

The Importance of Visual Impact

I've seen a disappointing trend lately - agents are sending out poor quality materials with low visual impact. It doesn't matter if it is your listing presentation materials, marketing materials, or farming materials, your visual impact is extremely important.

3 Things Every Branded Marketing Piece Needs:

  • First, it needs a consistent style. This is color, fonts, logo, and design elements that bring it all together.
  • Second, use the best quality paper your budget allows. Flimsy paper looks awful and doesn’t reflect you in a positive light.
  • Third, and most important, it has to have your personality and professionalism!

Anything visual that represents you needs impact. Watch the video for more tips on how to maximize your visual impact and if you want to learn more about how my team can create an incredible brand for your entire business, take a look here or check out some of our case studies.



By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

The Lones Group, Inc.

Comments (7)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Denise and great information to share with us here in the Rain.  Hope you have a great Thanksgiving!

Nov 18, 2022 10:09 AM
Denise Lones

Will - I did have a great Thanksgiving, thank you and I hope you did too! - Denise

Dec 02, 2022 02:45 PM
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

At first, I thought you were talking about videos and its impact. No, no, it's much more than you showing up on video, it's ALL visual impressions that you can do to stand out and shine in your profession. Very well explained and so important!

Nov 18, 2022 10:16 AM
Denise Lones

Eva - I'm a big believer in the power of video too. I'm glad you kept reading and saw the big picture! (get it? Haha) Thank you - Denise

Dec 02, 2022 02:46 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Me too, I thought it is about visual video content that becoming more and more important these days:)

Nov 18, 2022 11:39 AM
Denise Lones

I have blogged on video in the past too. You can find many of them here at my blog site

Thanks Inna! - Denise

Dec 02, 2022 02:51 PM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Hello Denise Lones very good helpful report about the importance of visual impact.

Nov 18, 2022 02:41 PM
Denise Lones

Thank you John. I hope you found something inspiring in it too - Denise

Dec 02, 2022 02:52 PM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Absolutely - it's important for our marketing to be consistent, of high quality, and showcase us/our business properly. Thank you!

Nov 19, 2022 05:20 AM
Denise Lones

Kat - Thank you! Yes. Yet, a lot of agents are missing this crucial piece from their business and are handing out generic brokerage materials or worse. It does make life easier for agents who take the time to look good - Denise

Dec 02, 2022 03:13 PM
Barbara Michaluk
Weichert Realtors | Phone Direct 240-506-2434 | 301-681-0550 office - Silver Spring, MD
Leisure World Specialist / Full Service REALTOR

Denise, you are right about the visual impact and need for consistency all our marketing materials need to make the best impression.  This makes the best impression to any potential clients.

Dec 02, 2022 05:21 AM
Denise Lones

It sure does! I've seen it happen thousands of times over the past two decades that I've been coaching agents. Good to hear from you  Barbara - Denise.

Dec 02, 2022 03:14 PM