The Importance of Visual Impact
I've seen a disappointing trend lately - agents are sending out poor quality materials with low visual impact. It doesn't matter if it is your listing presentation materials, marketing materials, or farming materials, your visual impact is extremely important.
3 Things Every Branded Marketing Piece Needs:
- First, it needs a consistent style. This is color, fonts, logo, and design elements that bring it all together.
- Second, use the best quality paper your budget allows. Flimsy paper looks awful and doesn’t reflect you in a positive light.
- Third, and most important, it has to have your personality and professionalism!
Anything visual that represents you needs impact. Watch the video for more tips on how to maximize your visual impact and if you want to learn more about how my team can create an incredible brand for your entire business, take a look here or check out some of our case studies.
By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.