Whether it's age telling me time is more important than ever, or just learning some hard lessons over the years of real estate, I'm more selective now than years past when it comes to deciding which potential clients become actual clients, and which ones STAY clients.
In my early days I'd take on just about any client, just to have a client because there was always POTENTIAL that it might turn into something.
But the reality is some people are just like a lottery ticket, there's a possibility that something could happen, but 1 in 292 million chance isn't a likely event.
Blogging and IDX pages provide us the opportunity to have those interactions, but blogging doesn't by itself tell us if the potential is real or just an illusion. For that, we have to apply our experience, ask the right questions, and determine whether we proceed or not. And no, we don't HAVE to work with everyone that contacts us.
I'm looking to stack the deck at the start with some key criteria.
Do they already have an agent?
When coming from our IDX page, we can see a history of the homes they viewed. What's their price point and location?
Are they actually looking for help or just looking for information?
The initial screening process isn't fool proof (oh, they REALLY do have an agent after all???), so the evaluation continues.
Do they try to reach into our pockets? There are times a buyer rebate (if allowed in your state) is a business tool you'll want to use, but it's also often a warning sign that success to them is more about getting $$$ from you and whoever else they can extract it from.
Do they actually consider your advice when making decisions? Or do they have a half-dozen friends and family providing advice that rarely applies to the situation?
Can they actually MAKE a decision? In a heated market, sleeping on it is a short path to missing another opportunity.
Do they create drama?
Anyone can have an off day, but when the dots keep connecting, it's time to decide if it's better to refer out to another agent (been there, done that) or decline to pursue the business further (not every listing is worth keeping).
Focus on the clients that WANT to work with you and don't drive your blood pressure up. Cut your losses when you need to.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz