Zoom Call 11.29.22 Craig Daniels: Improving Your Digital Footprint

By
Real Estate Agent with Mapleridge Realty, CT 203-206-0754 REB.0759001

Craig Daniels:  Improving Your Digital Footprint

Craig Daniels:  Improving Your Digital Footprint

The Zoom call of 11.29 was another fine presentation by AR member Craig Daniels. It wasn't his first call and hopefully it won't be his last. 

By way of offering imagery that was very basic, he showed dinosaur tracks that would be best appreciated by any paleontologist. He then showed tracks that were under water for years and were far larger and better defined. His efforts were to show, that while both sets of tracks can be appealing, the larger, better-defined set of tracks needed less effort to be appreciated. This was the starting point of his presentation that being easier to find should bring better results.

Craig Daniels:  Improving Your Digital FootprintWhat would people find in seeking our digital footprint?

Does our individual Internet presence carry a deep and distinct, impressive profile, with high clarity?

To better emphasize his presentation, he offered up several AR members, who coincidently were on the call, to exemplify effective marketing on how to be found on the Internet.

Craig Daniels:  Improving Your Digital FootprintHe discussed how an agent can be found first from a for sale sign which would prompt a potential seller or buyer to research them online. 

Or maybe from a postcard, referral or even an acquaintance who offered up a name when real estate came into the discussion. Any of these would become a reason to seek out an agent online, and that's where their footprints need to be deep.

Craig Daniels:  Improving Your Digital FootprintGoogle Likes to E-A-T

We all work, hopefully, to rank high on a search page. Google looks for Expertise, Authoritativeness, and Trustworthiness.

Expertise is the creator of the content
Authoritativeness  is again the creator, the quality of the content and the website.
Trustworthiness relates again to the creator, content, and website.

The call was then focused on the footprints left by members that Craig had researched to use as examples of patterns people might use to get their E-A-T.

Craig Daniels:  Improving Your Digital FootprintHe did a search for Kat Palmiotti

This was to find her E-A-T which showed her presence quite promptly and across all the spectrums that she uses to self-promote and market herself.

Top of the page was her website, which demonstrates her efforts to be seen. The search showed her Linked in work, her YouTube channel, Instagram, and ActiveRain.

She also had a very well-presented Google My Business GMB page

Craig did similar for several other members that he presumed would be on the call based on previous calls. For each he called out the work done as well as the work that could be done to increase their individual E-A-T.

There was time spent on the importance of YouTube in our marketing and how it gets noticed by Google as well to rank higher on a search.

Craig Daniels:  Improving Your Digital FootprintUsing his own name, he demonstrated how sometimes a name alone may not be sufficient to be found. 

When he entered his name into a search, he was also sharing space with that other debonair person, Daniel Craig, 007. 

To this end, he offered that if we are not so uniquely named, it might be better to often use our realtor or broker near our names so they will be associated and found easier.  Although if someone were to call our Craig and offer him a movie opportunity, would he say no?

When Craig used my web presences as an example, he found several websites with my name. There was my presence on my office website, as well as the in process new website I am getting completed while still not dropping the old site. All showed up, however, they need to be cleaned up to allow for a better Google presence along with completing a Google Business page.  In this case, I served as a good example of a web presence that needs work, but still had features that would allow me to be found and even recognized as a person that serves his clients well through the testimonials.

Testimonials can greatly help our web presence and they should be used where they would do the best good. If a client is willing to offer a testimonial sending them a link to your referred site may help.

If after seeing the testimonial, it may be helpful to offer subtle suggestions yet not offend the author of that testimonial.

As Google is such a powerful presence on the Internet, he strongly suggested getting a Google my Business page and use it frequently. The page is free and would get indexed along with the rest of the sites that we use.

In the photo above for Kat, the GMB marketed on the right is here business page.

Craig Daniels:  Improving Your Digital FootprintControlling personal content with ActiveRain

Our ActiveRain profile age offers us a way to control our exposure ad be as specific as we choose.

Also, posting a blog on ActiveRain 'About Me" allows us to get as detailed as we choose and if a reader wishes to further appreciate who we are this is an ideal way without wasting someone's time that doesn't want to read it. Links to this page can be placed in our marketing as well.  

Again, using Kat Palmiotti as an example, since he had worked with her, he showed the stats for her About me post, which had almost 3,500 views. in only 10 months. Obviously not all had come from ActiveRain members, so it showed that by her using that page in her other marketing it was drawing attention to her.

How to Pick our SEO topics

Craig Daniels:  Improving Your Digital FootprintGetting attention to our self can be done best by posting meaningful information but also by having a title that will get the attention we want it to get.

Craig spent time using a Keyword tool he felt was not only useful but also not costly.  It can be used on Chrome and Firefox and is more economical than AdWords.

He spent time demonstrating how a title search can get its best exposure by merely typing in a partial title and seeing the tool complete it with text that would be most commonly used. It can then be completed to allow for our own areas best.

He recommended using Keyword tool as it was only $10/yr to use and allowed for a lot of use.

Craig Daniels:  Improving Your Digital Footprint

It was another very informative call by Craig Daniels, which was ended after an hour as he had to go meet his kids at the school bus, otherwise he had enough knowledge to take us through to dinner.

As an added bonus he offered to send all on the call a copy of his slides, which were also quite detailed and only partially shown here

This was a very productive call and for those that have been on ActiveRain for a while was very representative of the early webinars that were offered to educate us on best blogging techniques.

The blog schedule is offered weekly by Carol Williams and Kathy Streib on their featured blogs, as well as the meeting notice by George Souto weekly

 

Craig Daniels:  Improving Your Digital Footprint

 

Posted by

 

Edward (Ed) Silva
Broker Associate

Serving Central Connecticut Sellers and Buyers

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Comments (20)

Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

Thanks Ed. That's a good summary write up. One of the points I was making is when we have "name competition" (e.g. maybe they'll call me for the next movie?). If people search for us just by name and they aren't getting the results they want then they have to add more words to their search. In your case a basketball coach, etc. So then what do they type? Either your location or your business type. If they do "Ed Silva Realtor" your edsilvactrealtor.com (older) website comes up to the top. Your new site is terrific but is edsilvactrealestate.com - Perhaps in the body of the text for that new site you should make sure both your name is shown frequently along with the text Realtor so google can pair that up and find the site you want them to land on.

Dec 01, 2022 01:00 PM
Ed Silva

Thank you for the hint

Dec 01, 2022 01:44 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Ed - the last two weeks have been so crazy for me.  I really wish I had seen Kat Palmiotti and Craig Daniels presentations.

Dec 01, 2022 01:16 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Ed,

What a great write up as always..  Craig Daniels gave an excellent presentation as always! He is so knowledgeable and can really explain things so we can understand. Now just time to implement a third of what he talked about. One thing at a time! 

Dec 01, 2022 04:46 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Ed:

Great recap! Craig is so knowledgeable and I was so looking forward to being there but something personal came up at the last minute. I've book marked this for rereading and further action.

Jeff

Dec 01, 2022 05:35 PM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Thanks for the write up as usual Ed. I wish I was on that Zoom session with Craig Daniels as would have liked to get his slides. Jeff

Dec 01, 2022 08:48 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Are usually have to switch things up every once in a while to keep up with SEO, so this only makes a lot of sense

Dec 01, 2022 10:16 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

That was an excellent write-up and a very informative overview by Craig. I signed up for the keyword tool (although I don't think I paid anything yet so maybe I have the free version) and I hope to do some exploring this weekend. I always learn something (and sometimes lots of somethings) from Craig's calls.

Dec 02, 2022 04:38 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Craig Daniels is amazing!  I have learned so many things from him over the years and he is always willing to help people out.  I should have written a gratitude post about him since I truly am grateful for all that he does for us in the Rain!!!

Dec 02, 2022 05:07 AM
Craig Daniels

thank you Brian England 

Dec 02, 2022 06:01 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Ed... thanks for this great recap. I had had every intention of attending and then had to change my Tuesday schedule to accommodate an out of town client.

Dec 02, 2022 05:15 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

wish these were recorded.  Some I hate to miss, but life is busy.

Dec 02, 2022 07:39 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I am certain all who were able to attend Tuesday's Zoom session benefitted from doing so, Ed.

Dec 02, 2022 12:00 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Ed, on having this blog FEATURED in the Old Farts Club group!  

Dec 02, 2022 12:01 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Ed this was another excellent presentation by Craig, and he could have easily have gone on for another hour.

Dec 02, 2022 02:10 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ed- thank you for recapping the weekly Zoom meetings. And it goes without saying that Craig Daniels is always so helpful to all of us here. Thank you both. 

Dec 02, 2022 02:25 PM
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Ed,

Craig was awesome as usual with all the nuggets that were dropped throughout the entire hour.  I hope that we can talk Craig into a regular 'residence' on the Tuesday Zoom call to get more of the knowledge rattling around in his head!

Dec 02, 2022 03:52 PM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Great recap Ed! The last few Tuesday's have been busy ones and bummed I missed this one. Looks like it was packed full of great info !

Dec 02, 2022 06:16 PM
Ritu Desai 703-625-4949
Samson Properties - Chantilly, VA
Northern Virginia,Washington DC & Maryland Realtor

Thanks for sharing the re-cap!!! Craig Daniels thank you so much for sharing your wisdom. 

Dec 03, 2022 04:57 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Ed,
I so appreciate this recap. I missed the Tuesday Zoom as I was zooming down the road toward Yuma, AZ. I hope to be at the next one.  Have a wonderful weekend.

Dec 03, 2022 08:38 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

 Hi Ed Silva -

I can't get to these calls since business got back to normal, and we have started having office meetings on Tuesdays.  I am glad you always provide a detailed post about what was discussed.  Thank you for your efforts.  I would like to have been on this call.

Dec 04, 2022 07:24 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Selling the Main Line & Chester County

Being on honeymoon, I missed this, but thank you for a wonderful recap. Definitely some homework to be done and changes made.

Dec 08, 2022 12:17 PM