Zoom Call 11.22.22 Kat Palmiotti Lifestyle Facebook Pages

Real Estate Agent with Mapleridge Realty, CT 203-206-0754 REB.0759001

Kat Palmiotti  Lifestyle Facebook Pages

Kat Palmiotti  Lifestyle Facebook Pages

The Zoom call presentation of 11/22/22 was done by Kat Palmiotti and its focus was creating a Facebook Lifestyle Page.

Like many others that have presented calls on Facebook premonitions, Kat also offered her reasoning for trying to be just more noticeable in her market. Much of this was generated due to her arrival in the state from her former home in New York.

Facebook, among others offers opportunities to market ourselves and our businesses as well as maintaining a social platform for keeping up to date with family and friends. Keeping the lines separated makes it easier. Kat also felt that knowing more about her community and making it attractive to others would help many. To do this, she created a Lifestyle page.

Kat Palmiotti  Lifestyle Facebook PagesThe primary purpose was to get recognized as a member of the community as she was somewhat unknown having relocated. She chose to offer minimal about her real estate and focus on the community and its residents.

To get attention she started with Facebook ads, and this got her 1,500 followers.

Kat Palmiotti  Lifestyle Facebook PagesThe next part was what to promote in order to gain an audience. She started with topics that were known to her and may well have been a part of the reasoning that had her move there.

The interaction as a result of those first pages were the foundation to the cycle, she created of Lifestyles in the community.  Here categories were such that something would have to appeal to almost everyone.  She also created an Interactive series of posts titles Where Am I and used this to get local merchants involved. She would ask a merchant if they were ok with the post and then to take photos of something within the business that was recognizable to any that had visited yet not give away the details of the business. Each of these were rewarded with a coffee gift card.

Kat Palmiotti  Lifestyle Facebook PagesSo far, the page as gotten her up to 2,100 followers, and has allowed her to learn more about the community' This past month here audience shot up to over 5,000 engagements.

She does get some real estate questions, but so far, no hard business. She spoke of a reader that asked very specific question about a particular plot of land, that would have been a sale in the millions. he anticipates that she will eventually see rewards.

Kat Palmiotti  Lifestyle Facebook PagesShe has set a schedule where she posts 6 times a day and works off of a spread sheet she established.  

She has her posts set up on a scheduler. When she first started it took time to write and post and she estimated it was better than an hour. With frequency and efficiency, she spends about 15 minutes a day on the page. 

Where does she Get her information and ideas?

Kat Palmiotti  Lifestyle Facebook PagesShe sets up Google alerts with different titles relative to her area and waits to see what comes through. 

This has been effective as well as getting info from local business pages. Facebook pages that she has liked will also provided fodder for her posts.


Kat Palmiotti  Lifestyle Facebook PagesShe got her post scheduler and set it up with date, topic and time of day. She stays consistent with topics and times, and at the beginning of each week, she changes the date on the first box only and the rest of the dates change as well.

Again, she gets her post fodder from her Google alerts, etc.  If she has a listing that's what she would use as her home tour.  If she doesn't have anything of her own, she would just put-up a home or other photos she took.

Kat Palmiotti  Lifestyle Facebook Pages

With any type of Facebook page, she offered that one could access meta business. This starts by clicking the add Post icon on the page and the box similar to what is at the right will drop and then just add details for what and when it should be posted.


Kat Palmiotti  Lifestyle Facebook PagesThe Meta Business tool not only provides for scheduling, but it offers analytics, such as audience, days of best reactions, as well as number of likes/per day.

It does take effort to get started but once the dynamics have been overcome it does get simpler and less time consuming.

In time it will reap rewards as it will demonstrate to the audience your personality and as it is subtle marketing, people will recognize her as a local very qualified and personable real estate professional.

Kat Palmiotti  Lifestyle Facebook Pages


Posted by


Edward (Ed) Silva
Broker Associate

Serving Central Connecticut Sellers and Buyers

My Blog
Email Me

C:  203-206-0754
Call or Text

O:  203-758-6440


Do you know anyone who is behind on their mortgage and doesn't know what to do? I may be able to help them. I am an experienced Short Sale Broker

Short Sales in Connecticut


Search all active Connecticut listings



Comments (25)

Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Ed,

As always a an awesome recap of our Zoom meeting and this weeks Kat Palmiotti presentation was so enlightening. It's not a wonder with her Facebook Lifestyle page people recognize her as a local very qualified and personable real estate professional.

Nov 23, 2022 04:35 PM
Kat Palmiotti

Thank you Dorie Dillard Austin TX !

Nov 23, 2022 06:05 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Thank you for your summary! I was so happy about the amount of great ideas I took away from that call. If there's anyone who is considering joining us on Tuesdays, but haven't yet, it's a great way to get new ideas for our businesses!

Nov 23, 2022 06:05 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Ed,
As always, you've done a great recap of the Tuesday Zoom meeting. Kat had a lot of great info to share with us, and the conversation among the group was very informative too.

Nov 23, 2022 08:55 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

In that regard, I hope you’re in the flow of things and just kind of doing your thing. Love and light and all the best

Nov 23, 2022 10:12 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Thanks for this, Ed. Although I attended the meeting this recap is very helpful for future reference. Happy Thanksgiving!

Nov 24, 2022 04:32 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Wow, Kat Palmiotti is doing it right.  I love her post scheduler, I do something similar for ActiveRain but only with 10 posts each week, haha.  Happy Thanksgiving!

Nov 24, 2022 05:28 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Great run down @edsilva ! Kat has a system and lifestyles tied to the real estate is how you develop loyal followers after the same pursuit. Smart marketing.

Nov 24, 2022 05:34 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Oh gee Ed, I really wanted to attend Kat's presentation. I will have to go back to your re-cap and read her suggestions. Happy Thanksgiving!

Nov 24, 2022 07:30 AM
Kat Palmiotti

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 - if you'd like me to email you the slides and/or one of the tools I use feel free to let me know!

Nov 25, 2022 04:43 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


I'm so bummed I had to miss this but what a wonderful recap - bookmarked so I can review all the tips and advice again and again, and hopefully make some changes in my Facebook activity. Clearly Kat is getting great results from her efforts!


Nov 24, 2022 08:52 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Kat Palmiotti so sorry I missed this Zoom meeting we should chat sometime as I have a few FB Business pages 

Nov 24, 2022 04:34 PM
Kat Palmiotti

Hannah Williams if you'd like me to email you the slides and/or one of the tools I use feel free to let me know! Also, I'm happy to answer questions.

Nov 25, 2022 04:43 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

George Souto   Kat was very clear and very informative and kept the attention of everyone.

Joan Cox   Here efforts were more of necessity as she was new to the area, and it served 2 purposes. Teaching her and getting known It will pay huge dividends down the road

Nov 25, 2022 06:06 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Michael Jacobs   It was a good call and she was well prepared.

Myrl Jeffcoat   Thank you, I believe all learned something, and thank you for the recognition

Nov 25, 2022 06:08 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Dorie Dillard Austin TX   Thank you, I am getting more proficient at these recaps.

Kat Palmiotti   You are quite welcome. The move has forced you to think far outside the box and it is working well for you

Nov 25, 2022 06:10 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Carol Williams   The attendees know it is a learning and teaching Call and they take full advantage of the opportunity.

Laura Cerrano   Thank you and for most of my life it has been all about doing my own thing

Nov 25, 2022 06:12 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Nina Hollander, Broker   Better than the recap is knowing Kat will take your calls if you have questions.

Brian England   Thank you  I don't think that far out on posts

Nov 25, 2022 06:14 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Andrew Mooers | 207.532.6573   A lot of the calls are about smart marketing or teaching. Too bad others can't appreciate it.

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400    Thank you  But Kat will also be there to answer your call

Nov 25, 2022 06:16 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Jeff Dowler, CRS   Kat had to do what she did to learn the area and exposure herself to her audience. It seems to be working quite well.

Hannah Williams   This is the place to learn and ask professionals for help

Nov 25, 2022 06:17 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Ed, I got there late but Kat email me the slides.  Hope that you had lots of leftovers for today, have turkey soup for tonight with friends.

Nov 25, 2022 08:52 AM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Kat Palmiotti has set up an awesome 'longer term' goal that will work out well for her and she's gotten to know and be the 'expert' in her area for so many topics - pretty amazing if you ask me!  Your recap Ed. made it easy for me to understand as unfortunately I wasn't able to attend. It all makes sso much sense to me!


Featured in BananaTude!


Nov 25, 2022 02:32 PM
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FLorida Real Estate Connector

As always you do a splendid job on the recap Ed Silva   Kat Palmiotti we so appreciate your contributions to your Active Rain community😎

Nov 26, 2022 10:40 AM
Kat Palmiotti

Thank you Eileen Burns !

Nov 26, 2022 02:46 PM