Programming Real Estate Digital Signs

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

Programming real estate digital signs.

You will see tons of blog posts on what digital sign to buy for real estate marketing out front of your office.

But the programming for real estate outdoor advertising digital LED signs. Not so much online for ideas and inspiration for how to use your real estate electronic signage.

led real estate signs

This blog post is all about programming your real estate digital LED sign.

Let's dig right in. You have invested a big chunk of change in the digital sign writer bought and planted to attract real estate buyers and sellers.

The LED real estate office sign is an ideal medium to be the local Paul Revere.

Spreading the news. Being the town crier. Letting locals know about community events. LED digital signs used to celebrate a holiday, share the time and temperature. To welcome newcomers to your area rolling out the hospitality red carpet.

real estate house key

But like most media marketing, how best to use of each varies greatly. You don't approach writing a 2000 word real estate blog post the same as the short and sweet LED sign message. Way different applications and constraints to consider creating your marketing message.

Remember, less is more with programing your street front LED sign writer digital real estate display.

It's not all about copy either. The single image alone for five or six seconds says volumes. Like this weigh in photo for a ME soap box derby race event.

local maine soap box derby

Tips for programming your real estate digital sign.

Thinking about the time of day the message is being splashed for passing motorists and how fast they are traveling. Make believe you are in one of those cars whizzing by. "Talk", reach out to that one person to make it personal and one on one.

A giant billboard or entire building lit up with LED lighting displays seen for miles around is not programmed the same as your much smaller real estate office sign display. Blip. You have only seconds to connect to make a lasting impression.

Old English font is probably not the one to select for your digital real estate sign display.

The color and size of your digital font and background better work together for a crystal clear visibility appearance. Keep it simple, remember no one's eyesight is improving. And speed, 25, 35, 55 miles per hour all say "make it snappy".

Confusion is the last thing you want to create for the "10" and "2" hands on the wheel, belted in tightly motorist zipping by your real estate office.

led real estate sign photos

You have invested tens of thousands of dollars into your shiny new digital real estate sign and fresh new programming is essential.

Rotate in and out new listings, local news, a little branding plug or two. But make it worthwhile in whatever your LED display serves up to catch the sideways glance from your motoring audience.

Static images can make your LED digital sign programming look flat and weak.

youtube real estate videosVideo loops if not too busy or flashy can add spark and excitement delivering your electronic messaging out front of your real estate agency.

Your transition from message to message presentation should not be sharp or jarring.

Sublte motion between and during slides adds sparkle. Animation makes it like a mini movie message.

If you implement video for real estate already, shoot hyper local snippets to weave into your LED marketing message.

real estate digital led sign

Check with local digital sign ordinances for your community.

In Maine, since 1974, we have no billboard clutter along our highways and byways. The local department of transportation in your jurisdiction has a say on do's and don't for size, programming, length of message, etc.

What works in your area just like the way real estate markets behave.

No two the same. Local sport teams in the running for the state gold ball or tall trophy for the school lobby glass case? Acknowledge that and be a "go team go" encouragement in your digital sign programming.

Your town's farmers market, the Christmas or 4th of July, Veterans parade time.

Anything local is fair game to help promote in your local area courtesy of the LED sign out front that works 365/24/7 no matter what the weather.

farmers market maine

No one knows the local area better than you the real estate professional who is all over volunteering, stepping up to serve. There is a big source of your digital marketing ideas for programming on your LED real estate sign.

Remind your buyers in the driving audience passing your real estate office location that getting pre-approved with a local bank lender is wise advice.

Ask the question "is your home way way too big"? Suggest maybe it is time to downsize. Or if the nest is splitting at the seams, could be a good time to up size.

Like to buy a vacation property, an apartment house, a woodlot or build a house?

Ask questions, make it all about the passing motorist or sidewalk pedestrian. You get idea, feed those real estate niche drivers and walkers passing by your real estate office.

Today's real estate professional is all about media. Lots of platforms to feed, weed and water. Promote where the real estate listings are located and be all over the local community flavor. Locals will like the pride and respect you dish out about feeling some kind of happy about you live.

That is something RTZ can not do like you the local insider who lives, works and plays in your unique special community.

houlton maine

Are you digital or analog in your real estate practice?

A real estate dinosaur doing the list, twist and sell the same old way REALTORS did back in the 60's, 70's, 80's? Or gone digital? Digital marketing with LED real estate signs is one more marketing tool to reach a share of your marketing audience today.

Work smarter not harder and get better results listing and selling your market area real estate.

Lots of digital LED outdoor sign makers out there. Daktronics, Watchfire, Cirrus, and others to consider. All very expensive so do your LED sign homework by studying the pros and cons of each.

Thinking of buying an electronic LED real estate sign and have questions? Reach out, glad to help in sharing what I have learned programming a digital LED real estate sign.

I'm Maine REALTOR Andrew Mooers, ME Broker

Comments (7)

Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Andrew. Interesting post on digital signage. Being retired have no need, except knowledge. Thank you. Enjoy your day.

Nov 30, 2022 05:00 AM
Andrew Mooers | 207.532.6573

But you see digital signing in the world around you... your opinion on what works or does not is valuable Wayne Martin . Just because you are retired, you are a resource of experience to share!

Nov 30, 2022 05:55 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Those kayakers look to be on a very serious mission!  The digital signs on our freeways often have funny sayings to get a point across.

Nov 30, 2022 05:16 AM
Andrew Mooers | 207.532.6573

We do videos, local blog posts on the same topics showcased on the digital sign.

 

Nov 30, 2022 06:05 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Andrew - Clarity matters.  The eye can buy when the sign delivers the right message.  

Nov 30, 2022 05:18 AM
Andrew Mooers | 207.532.6573

How to in a few words with a slide or two convey the message? Ah, that is the twist!

perfect home taken

Nov 30, 2022 06:07 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Thank you for sharing the information. Wishing you continued success.  Have a wonderful day and sell a house.  Happy Wednesday, thanks again for the post. Bill

Nov 30, 2022 05:53 AM
Andrew Mooers | 207.532.6573

That would be too many words for the digital sign and you need to shadow the copy, outline the message Bill Salvatore - East Valley .

pre approved not approve for home loan

Nov 30, 2022 06:09 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Andrew Mooers | 207.532.6573 ,

Wow..your signage is really interesting and looks like you have perfected getting the right message out! Good for you! I can see where programing your real estate outdoor advertising digital LED signs is an art. Your ideas and inspiration for how to use your real estate electronic signage is masterful.

Nov 30, 2022 06:23 AM
Andrew Mooers | 207.532.6573

Thank you Dorie Dillard Austin TX . Unfortunately if you bought a digital sign, you will not find much online about programming them. That's why we all share from what we learned back and forth!

Nov 30, 2022 06:25 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Andrew- What I like about your sign is that it is "clean" that is to say it's visually easy to read your name...it stands out. If someone is interested they could Google it for your contact information. I subscribe to the "Peanuts"-look  which is to use few words to get the message across. 

Nov 30, 2022 06:54 PM
Andrew Mooers | 207.532.6573

Less copy, bolder font, not too busy with colors and obviously conforming to zoning regulations. Simple means no confusion on is this is a hardware store or taco take out>? (Buzzer sound) Real estate digital signs mean everyday you are programming and rotating in and out a simple show for the motorist you reach out to each morning, noon and night Kathy Streib !

Dec 05, 2022 03:02 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Andrew Mooers | 207.532.6573 - as a consumer, I would follow your voice and your digital signs anywhere! This message is so on point: "You have only seconds to connect to make a lasting impression." And that's the truth!

When it comes to technology, you continue to lead the way. Your creativity is superb and your willingness to share is  commendable. Thank you. 

Dec 03, 2022 03:10 PM
Andrew Mooers | 207.532.6573

Thank you Pat! We are all converted from analog to digital or will die a real estate dinosaur.

herb tarlek

Dec 04, 2022 07:28 AM