YouTube Thursday | Real Estate Video Approaches Vary

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

YouTube Thursday, real estate video approaches vary.

It's important for real estate video skill building to thrive on the ActiveRain activerain blogblogging channel.

Hoping this blog post gets a feature to keep real estate video information showcased for lively discussion below in the comment thread. Please chime in.

This YouTube Thursday blog post focuses on the different approaches to how to create content for your real estate video channel.

youtube thursday feature video postRewind, reconsider if you already have a poor performing real estate video channel.

If brand new and you at the ground floor of setting up a video channel.

Before stepping out to buy any real estate video equipment, audio mics or even signing into YouTube for the very first time to set up a channel.

What kind of real estate operation do you run?

No two of us are exactly the same in the approach because our real estate markets don't behave the same. What works in one might be out in left field in the other.

Your analytics back end video console tells the tale on why you have success or failure.

youtube video analytics

Are you part of the pack in a 100 agent urban national franchise or a small mom and pop small rural town real estate list and sell professional?

How best to approach your real estate video channel and making it live long and prosper means hold it. Wait just a minute.

Who are you, what do you and how in your unique real estate market? Next, are you willing to dedicate time to nurse and feed your video channel?

Too many jump into video hurry scurry slam bam thinking once and done. There are ten thrown together videos wearing the same clothes. One Saturday afternoon thrown together videos without a lot of thought put into the production.

All talking head versions of off the cuff without consideration of who the heck out in the audience would want to sit through and watch or listen to this kind of video production.

Its like a Facebook or Instagram channel feed where OMG. Everytthing, you can not escape it. All look at me, just loaded with selfies and me me me no room for anything else personal facial images.

Think of your audience.

They are very busy, overbooked and simply pit stopping by to fuel up on some real estate or local community information. Are you providing that?

It's about them them them, not you you you.

youtube real estate video channel

So turn that camera around 180 degrees and make it all about the property, the community events, the process of buying and selling real estate.

Pull way way back on the lever labeled "self promotion" or with the sticker called "branding".

Are you listing and selling just a few high end property listings with million dollar price tags?

Or are you an army of one planning to produce lots of run and gun real estate listing and community videos?

The approach taken to kick your video channel into gear is so different when you consider the above scenarios. Or are you somewhere in between? 

Easing into real estate property listing videos and productions about your local community flavor, you want to keep it simple.small town community event videos

I would think most eyeballing this YouTube blog post about real estate video today fall into the low key approach.

Just trying to get your channel of the ground category.

So what to put your time into and what to avoid so the sounds of crickets and layers of dust stop settling into your real estate YouTube video channel.

The biggest advantage you have is you live, work, play and know everything front and center about your local real estate market and community. Capitalize on that. What's it like where you live today? Feed that kind of information in a friendly, how can I help you conversational way on your video channel.

So your real estate video channel, begin knowing what you want to achieve prior to any production starts.

youtube video channelBefore buying equipment that won't get used. And changing that once and done hurried approach to video. Where not one watches or sticks around to listen to what you are providing them.

And then telling the World that video is a huge waste of time. It is not.

To be fair, you did not give it a chance. You missed some important considerations.

Come back, regroup, begin again but from a different approach to real estate video.

Knowing real estate listings with video get 400 percent more calls and emails.

That over half of home buyers use YouTube as their top source of home listing and area research. 2023 is a whole new year to re-boot and re-tool your YouTube real estate video channel.

One more important stat, 73 percent of home owners say they are most likely to list with an agent, broker, REALTOR who uses real full motion with natural audio real estate video. Do you?

A slide show of stills moving and grooving is not a video. It is a slide show of the same images your buyer already scanned.

Blog posts on real estate drone photography videos. Past blog posts on how to work around listing location obstacles that affect your background noise audio. Others on how to be a local cub reporter on your YouTube channel broadcast.

They are all in the YouTube Thursday group collection.

This blog post all about going back to the beginning.

youtube video channelStop.

Before signing up to YouTube, prior to producing a single video.

Really think about your approach, the size of your office, how much time you are willing to dedicate.

This one factor will help assure your YouTube channel gets traction, engagement, success.

Let's face it, most of us are in the luxury real estate league around the Active Rain University cyber campus. activerain real estate blog

You and I don't have to lease exotic cars, fire up elaborate water fountains, hire exotic high cheek bone scantily dressed talent to showcase and produce a real estate property listing video.

Be down to Earth, helpful, friendly and just produce simple real estate and community videos on a regular basis.

So your audience grows and gets something worthwhile every time they land on your YouTube real estate video channel. But remember, your approach is not the same as every other market agent or broker to what you post on your video feed.

I'm Maine REALTOR Andrew Mooers, ME Broker

 

 

Comments (21)

Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Love the first photo!

As for videos, they are so important. I wish other video platforms had as much "juice" as YT.

Enjoy your day!

Dec 01, 2022 05:26 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

This is an excellent post with great information. Thanks for sharing it. 

Have a super fantastic week! Bill Salvatore with AEP

Dec 01, 2022 05:46 AM
Andrew Mooers | 207.532.6573

Thanks Bill Salvatore - East Valley !

Dec 01, 2022 05:59 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

It shows we are all different and unique... so so should the the approach to our marketing on YouTube Kat Palmiotti . What works in one market might not be the best approach in another. Trying to help jump start YouTube video channels for the @activerain members who have them or are thinking in 2023 to kick off one.

Dec 01, 2022 05:46 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

This is going to be bookmarked for further reading as I do need to get myself a better YouTube exposure. 

Dec 01, 2022 06:06 AM
Andrew Mooers | 207.532.6573

Thank you @edsilva ! Have let   ActiveRain Real Estate Network  know your name never auto hyperlinks like everyone else's for some reason. 

Dec 01, 2022 06:12 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Andrew,

As usual you offer such great information help everyone in AR to become better positioned in their market place. The first photo is so enticing and tells me a lot of the way you do business. You care about what makes your area special and always show it in all your marketing and you videos took you to a whole new level!

Dec 01, 2022 06:38 AM
Andrew Mooers | 207.532.6573

Wildlife, people in small Maine towns all get along and are connected. The circles are friendlier, smaller Dorie Dillard Austin TX . That's why my approach to say a YouTube channel, blogging, anything may be different than if I was practicing, living in Austin TX where you are the local authority providing the expert service like no other!

Dec 01, 2022 07:15 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Andrew- the last videos I ever want to watch are the ones where all you see is the author standing in front of the camera talking.  This is where you let the property do the talking, not you. 

Dec 01, 2022 07:58 PM
Andrew Mooers | 207.532.6573

@kathystreib You and I tell a story, select the photos, video and narrative to as easily, quickly as possible make the connection to do the information transfer. You and I are just the facilitators, the property and the unique area are the stars that headline the video and audio feed.

Dec 02, 2022 03:23 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Andrew, for sharing your experience and advice.

Dec 02, 2022 07:00 AM
Andrew Mooers | 207.532.6573

Thank you Roy!

Dec 02, 2022 11:34 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Dec 03, 2022 06:55 PM
Andrew Mooers | 207.532.6573

Thank you Kathy Streib !

Dec 05, 2022 03:12 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Is that your precious kitty, Andy? Love, love, LOVE that photo!

Absolutely fantastic tips and you've always been at the forefront of video. I enjoy yours and the fact that you're narrating and not 'hosting' and in front of the camera. Our sellers hire us to sell their properties, not us and you do a fantastic job of selling your listings.

Dec 04, 2022 06:57 PM
Andrew Mooers | 207.532.6573

That kitty must be a REALTOR... fearless, wanting to help and invite a new animal into her neighborhood Debe Maxwell, CRS . Do we all try our best to make folks welcome to our home town or city location? More than real estate listings we populate the websites with huh? What's it like where you live, work and play is so so important!

cat like realtor reflexes

Dec 05, 2022 02:53 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Andrew,

Was the baby bull moose in your yard? Very cute picture. Brave to get that close. 

Dec 04, 2022 07:31 PM
Andrew Mooers | 207.532.6573

This big fella and savvy cat met on the edge of town... house on Reservoir Hill area of Houlton Maine Dorte Engel . In small rural areas, we see wildlife all the time. On a lake, a Maine loon and families of little ones swim by and their space respected highly.

maine loons

Dec 05, 2022 02:57 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Andrew,

I miss loons. They do not live this far south. However, there is other wildlife. Hummingbirds, for example.

Dec 05, 2022 04:42 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Very eye catching photo that Moose and cat are so close to each other. Happy holidays,

Dec 05, 2022 08:24 AM
Andrew Mooers | 207.532.6573

Merry Christmas, Happy New Year Sam Shueh !

Dec 05, 2022 02:11 PM
Toby Barnett
KW North Sound - Marysville, WA
Toby Barnett

Hey Andrew, have you dove into YouTube Shorts? I have started and its increased channel, long form, and subscriptions. We're still continuing the long form yet adding short form as it seems the preferred video format to keep up with TikTok.

Dec 06, 2022 08:23 AM
Barbara Michaluk
Weichert Realtors | Phone Direct 240-506-2434 | 301-681-0550 office - Silver Spring, MD
Leisure World Specialist / Full Service REALTOR

This is an excellent post with great information about Youtube and all the benefits of using this platform.  Thanks for sharing. 

Dec 07, 2022 05:58 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Andrew,
What a great post chocked full of video advice. Thanks for taking the time to put this together.

Dec 07, 2022 06:03 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Wednesday morning, Andrew.

Have a great day and a very productive week.

Dec 07, 2022 07:29 AM
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Roy shared this and I am going to use it as a guide to ensure my newly reactivated YT channel is getting what it needs!

Dec 07, 2022 01:45 PM
Andrew Mooers | 207.532.6573

Good going Ben DeHaven ! Here to help and keep watching the YouTube Thursday series of video blog posts.

youtube real estate video channel AR group

Dec 07, 2022 03:13 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Andrew Mooers | 207.532.6573 - I'm going to schedule time to follow your instructions and give it a go. This is something I really want to learn.

As for your photos, have you thought about making a Coffee Table Book with all your wonderful photographs? I absolutely love your photography. You are such a talented gift to the world!

Dec 07, 2022 04:56 PM
Patricia Feager, MBA, CRS, GRI,MRP

Andrew Mooers | 207.532.6573 - living in Maine was the greatest memories of my life! It was picture perfect. 

Dec 08, 2022 05:33 AM
Andrew Mooers | 207.532.6573

Thank you Patricia Feager, MBA, CRS, GRI,MRP . Living in Maine makes the photo ops increase 100 fold.

maine lake photo

Dec 08, 2022 03:48 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Andrew Mooers | 207.532.6573 - Great blog packed with tons of info.  I have always followed YouTube Thursdays.  My husband does all my media.  So I will ask him to study this blog and your links.   I have two similar playlists, so I will have my husband work on those first. 

Dec 09, 2022 09:23 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Andrew and what a great picture to share with us here in the Rain and also a great blog.  Make it a great day!

 

Dec 16, 2022 08:23 AM