YouTube Thursday | Real Estate Video Approaches Vary

YouTube Thursday, real estate video approaches vary.

It's important for real estate video skill building to thrive on the ActiveRain blogging channel.

Hoping this blog post gets a feature to keep real estate video information showcased for lively discussion below in the comment thread. Please chime in.

This YouTube Thursday blog post focuses on the different approaches to how to create content for your real estate video channel.

Rewind, reconsider if you already have a poor performing real estate video channel.

If brand new and you at the ground floor of setting up a video channel.

Before stepping out to buy any real estate video equipment, audio mics or even signing into YouTube for the very first time to set up a channel.

What kind of real estate operation do you run?

No two of us are exactly the same in the approach because our real estate markets don't behave the same. What works in one might be out in left field in the other.

Your analytics back end video console tells the tale on why you have success or failure.

Are you part of the pack in a 100 agent urban national franchise or a small mom and pop small rural town real estate list and sell professional?

How best to approach your real estate video channel and making it live long and prosper means hold it. Wait just a minute.

Who are you, what do you and how in your unique real estate market? Next, are you willing to dedicate time to nurse and feed your video channel?

Too many jump into video hurry scurry slam bam thinking once and done. There are ten thrown together videos wearing the same clothes. One Saturday afternoon thrown together videos without a lot of thought put into the production.

All talking head versions of off the cuff without consideration of who the heck out in the audience would want to sit through and watch or listen to this kind of video production.

Its like a Facebook or Instagram channel feed where OMG. Everytthing, you can not escape it. All look at me, just loaded with selfies and me me me no room for anything else personal facial images.

Think of your audience.

They are very busy, overbooked and simply pit stopping by to fuel up on some real estate or local community information. Are you providing that?

It's about them them them, not you you you.

So turn that camera around 180 degrees and make it all about the property, the community events, the process of buying and selling real estate.

Pull way way back on the lever labeled "self promotion" or with the sticker called "branding".

Are you listing and selling just a few high end property listings with million dollar price tags?

Or are you an army of one planning to produce lots of run and gun real estate listing and community videos?

The approach taken to kick your video channel into gear is so different when you consider the above scenarios. Or are you somewhere in between? 

Easing into real estate property listing videos and productions about your local community flavor, you want to keep it simple.

I would think most eyeballing this YouTube blog post about real estate video today fall into the low key approach.

Just trying to get your channel of the ground category.

So what to put your time into and what to avoid so the sounds of crickets and layers of dust stop settling into your real estate YouTube video channel.

The biggest advantage you have is you live, work, play and know everything front and center about your local real estate market and community. Capitalize on that. What's it like where you live today? Feed that kind of information in a friendly, how can I help you conversational way on your video channel.

So your real estate video channel, begin knowing what you want to achieve prior to any production starts.

Before buying equipment that won't get used. And changing that once and done hurried approach to video. Where not one watches or sticks around to listen to what you are providing them.

And then telling the World that video is a huge waste of time. It is not.

To be fair, you did not give it a chance. You missed some important considerations.

Come back, regroup, begin again but from a different approach to real estate video.

Knowing real estate listings with video get 400 percent more calls and emails.

That over half of home buyers use YouTube as their top source of home listing and area research. 2023 is a whole new year to re-boot and re-tool your YouTube real estate video channel.

One more important stat, 73 percent of home owners say they are most likely to list with an agent, broker, REALTOR who uses real full motion with natural audio real estate video. Do you?

A slide show of stills moving and grooving is not a video. It is a slide show of the same images your buyer already scanned.

Blog posts on real estate drone photography videos. Past blog posts on how to work around listing location obstacles that affect your background noise audio. Others on how to be a local cub reporter on your YouTube channel broadcast.

They are all in the YouTube Thursday group collection.

This blog post all about going back to the beginning.

Stop.

Before signing up to YouTube, prior to producing a single video.

Really think about your approach, the size of your office, how much time you are willing to dedicate.

This one factor will help assure your YouTube channel gets traction, engagement, success.

Let's face it, most of us are in the luxury real estate league around the Active Rain University cyber campus.

You and I don't have to lease exotic cars, fire up elaborate water fountains, hire exotic high cheek bone scantily dressed talent to showcase and produce a real estate property listing video.

Be down to Earth, helpful, friendly and just produce simple real estate and community videos on a regular basis.

So your audience grows and gets something worthwhile every time they land on your YouTube real estate video channel. But remember, your approach is not the same as every other market agent or broker to what you post on your video feed.

I'm Maine REALTOR Andrew Mooers, ME Broker