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4 Ways to Use a Real Estate Blog to Establish Authority

Real Estate Technology with Buying Buddy

Content creation has always been at the heart of real estate marketing and advertising, no matter which way you look at it. Providing informational and valuable content is a surefire way to continue to engage your clients and prospects and capture leads. If your blog content is full of value, then it can draw leads in, all while improving your SEO and helping you to establish authority by proving your knowledge in the eyes of potential homebuyers and sellers.

Here’s 4 ways that you can use a real estate blog to help you to establish authority and legitimacy in your market.

1. Show Off Your Expertise in Your Market Area

Your market area is your showroom, and one reason to start a real estate blog is to show off your expertise in the neighborhoods that you work in. Demonstrating your experience and knowledge through content creation is a great way to show potential leads and clients that you mean business. 

How do you show off your expertise? By creating targeted blog posts that provide value to your  real estate website traffic. For example, create hyperlocal neighborhood overviews, which you can fill with details that potential buyers in the area would find useful. This could include information about local school districts, things to do, and seasonal activities that happen in the neighborhood. 

2. Enhance Your SEO and Posts with IDX Integration

If you already have a real estate website to represent your business, chances are you have been using an IDX plugin to provide MLS search and display capabilities to your website traffic. But did you know that you can use certain IDX plugins, like Buying Buddy, that will allow you to embed MLS listings right into your blog posts? 

Many traditional IDX plugins that use iFrames or subdomains may not allow you to use this functionality. But with a real estate IDX plugin like Buying Buddy, you can now embed your blog posts with IDX content to provide real-life real estate examples that will enhance your content creation and allow you to contextualize your marketing efforts. Not only does this allow you to shed light on and showcase your property listings, it also amplifies your content creation by improving your SEO and allowing potential leads to see exactly what types of properties you represent. 

3. Create Posts with Curated Listings to Demonstrate Your Legitimacy

When it comes to establishing authority with your real estate blog, one easy way to achieve that end is by creating posts featuring curations of current and sold listings to show off your knowledge and demonstrate your legitimacy as a real estate agent. Presenting relevant current and sold properties adds interesting and pertinent real estate content to your blog posts. Combining that relevant real estate content with insightful blog posts helps you to present yourself as a knowledgeable and authoritative real estate agent.

What types of listing curations should you create? Take inspiration from your market area. Perhaps you specialize in a neighborhood with plenty of volume for a specific style of home build. Create a list of properties that have sold (sold by you, or your brokerage office) that fall under this specific style of build and mention a few features that often come along with them, then create a blog post with this helpful information that features those listings, along with photo examples to demonstrate your knowledge and authority on the subject. 

4. Informational Posts Create Long-Term Value

Your real estate blog is not just a way for you to demonstrate your experience in your neighborhood markets–it is also a way for you to create long-term value and establish relationships with potential leads and clients. We already mentioned above that showing off your expertise in your market areas establishes authority, but creating posts with long-term value can also aid you in that quest as well by enhancing your SEO and ability to reach more traffic with your real estate website. 

What types of informational posts should you create? For holidays and seasonal events as we’ve already mentioned in our previous blog, one idea is to create blog posts highlighting neighborhoods that are great to drive through to see the lights, or create a blog post featuring all of the holiday events coming up in your market areas. Not only do these types of posts create value for years to come, they can also help you to enhance your reach by improving your SEO. 

The Value of a Real Estate Blog Cannot Be Overstated
Your blog is a place to establish your authority and credibility in the eyes of leads and clients and can be a place of untapped potential when it comes to real estate marketing. Putting the work into creating an authoritative real estate blog is an essential part of creating a splash with your real estate website, and with these tips at your disposal, your blog will become a success in no time at all. 

For more information about how Buying Buddy can help real estate professionals to enhance their marketing, visit Buying Buddy website

Posted by

Paul Eastwood
Buying Buddy IDX CRM

With the Buying Buddy IDX CRM suite, you are in control! The suite integrates marketing, Lead Capture, and Lead / Client Management all in your website, wherever it is hosted and whatever technology you use.

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Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

Very informative and useful! Thanks for sharing!

Dec 01, 2022 03:40 PM
John Pusa
Glendale, CA

Hello Paul Eastwood very good report about to use real estate blogs to establish authority,

Dec 01, 2022 04:36 PM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

You bring out some good points on being an expert in our Real Estate community. 


Dec 01, 2022 05:23 PM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Very good points Paul, some of my old informational posts still pull in viewers from many years ago. Jeff

Dec 01, 2022 08:33 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Excellent post, Paul.  Thanks for sharing.

Dec 02, 2022 06:56 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Paul. You nailed the subject. Thank you. Enjoy your day

Dec 03, 2022 04:12 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Some good tips on making a site more interactive and also to help getting found on the internet

Dec 03, 2022 05:19 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Real Estate blogs with local content are definitely the way to get eyeballs and calls!

Dec 03, 2022 06:04 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Certainly blogging does help our SEO.  But it is so much more by creating credibility and authenticity.

Dec 03, 2022 10:17 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thanks for the tips!

Dec 04, 2022 07:31 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Enjoyed your Tips on Blogging! Thank you for sharing!

Dec 05, 2022 06:25 PM