How NOT to Write a Blog Post - Blogging Basics

By
Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000

Blogging did not come easy for me.  In fact it took quite a while before I wrote my first post.  Trying to remember exactly when Rain Camp came to Scottsdale.  Must have been the summer of 2008!  My first blog is dated February, 2009!   

 

The thought of writing a blog post that others would read, scrutinize and take aim for critical thinking scared me!   The topic was very familiar and so was the content.  But I couldn't for the life of me get started.  Pretty sure this happens to a lot of would-be bloggers. 

 

Sometimes we over-think a blog, which delays writing it all together.  Knowing how to start a blog can be the impetus for a great post, but we'll never know if we don't start.

 

  Your introductory paragraph should read like USA Today.   The focus of your post is a great way to start - or relate something to the blog, then include the content. 

 

Whatever you do, don't start any sentence with the "I" .   Your readers want neutral content to convey a point.  If you have a personal reference, you could start a second or third paragraph with, "In my opinion,"   This reads better than "I think"  and doesn't send the reader running.   A reader might think the entire article is based on your opinion rather than factual information.

 

The last paragraph of a blog should sum up the content.  If the blog is a series, state that at the end of the blog.  "This post is a series...."    List a few facts at the end to circle back and close out the post.  

 

To garner more readership, comment on blog posts of those that comment on your post.  Sharing is caring! 

 

This post is in response to the December Challenge, A Guide Blogging for Success! 

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Comments (23)

Tracy Lee Parker
RE/MAX DFW Associates - Royse City, TX
Buy*Sell*Rent

Hi Jan, I think, I mean... in my opinion 😄you are so correct! Especially about commenting on each person who made a comment on your blog. It shows you cared that they read your blog which is important to keep readers! 

Dec 08, 2022 11:52 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Good point Cathy Criado ! Sometimes we hear news and want to share what we hear.  That's a great way to share.  But if it's on the economy, beware!  A zoom presentation this morning by a Barry Habib certainly set me straight.  He's a dynamo when it comes to the economy.  Thank you for commenting! 

Dec 08, 2022 11:54 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You and me both Nina Hollander, Broker !  I was an avid USA Today reader, which helped me organize my thoughts.  Other than that, I was on my own.  Reading other's blogs was a HUGE help for me.  The best art of flattery.... not copying what someone writes, but practice HOW to write!  Appreciate you!-

Dec 08, 2022 11:56 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Jan, for sharing your experience and your advice.

Have a great day and a very productive week.

Dec 08, 2022 12:05 PM
Jan Green - Scottsdale, AZ

Thank you for commenting Roy Kelley !  

Dec 08, 2022 03:50 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thanks, Jan, for some great blogging advice about what not to do, and some to do's as well. I suspect many were interested in, and perhaps reading, blogs before they dove in...I certainly did.

I agree that the introductory paragraph is so important...you want to capture interest right away or the reader will be off and running elsewhere.

Jeff

 

Dec 08, 2022 01:16 PM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

HI Jan I am pretty sure that raincamp in Scottsdale was in 2008 or maybe 2009.  Lots of people there and it was a blast afterwards to at the unofficial meetup!

Really great list!  And starting off with a 1, 2 punch to get their attention is powerful!

 

See you soon!

Dec 08, 2022 02:45 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Michael Jacobs !  Practice is definitely recommended.   I'd encourage anyone to go back and re-read blog posts, add a header photo, and review the content.  I wish I had more time to read more of my old ones!  I'm sure they need some "sprucing" up!  Appreciate you!

Dec 08, 2022 03:47 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Ahh, thank you Tracy Lee Parker ! Very true.  Sharing the love is always a good thing! 

Dec 08, 2022 03:50 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Jeff Dowler, CRS ! Reviewing the contest again and I see I completed #1 and moved on to #2.  I'll write another one for #2.  You guys must be getting busy!  Thank you for the challenge.  It's worth repeating!

Dec 08, 2022 03:51 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Yes Anna Banana Kruchten Phoenix Broker , i think Raincamp was definitely in 2008. My first blog in 2/2009 took me a while to write!  I didn't know about the after party, darn it!  It was an inspiring Raincamp and very well-attended.  Appreciate you!

Dec 08, 2022 03:52 PM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Uh oh, a lot of my blog posts likely fall into the category of how not to write a blog but perhaps I just want to set the example for others of what not to do, haha.

Dec 09, 2022 05:36 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Too funny Brian England !  Sometimes getting out the written word is the best we can do in a day filled with business!  Thank you so much for this contest.  It made me think on how to write and will likely make me a better writer!  Merry Christmas! 

Dec 09, 2022 07:51 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Jan Green - Scottsdale, AZ - isn't it amazing how much we've learned over the years on ActiveRain? In the beginning I was so gung ho and the more I read excellent posts by others who had been around much longer, the more cognizant I became to the point, one year I went back to all my original posts and deleted and edited leaving the post bare as bones. That was a mistake! Actually failure is part of the success journey and you keep going. I still have a lot to learn!

Although we never met, I am thankful we connected. I wish you a very happy and Merry Christmas!

Dec 09, 2022 08:11 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You are so right Patricia Feager, MBA, CRS, GRI,MRP !  I learn something new everytime I read someone else's post!  It's amazing how far we've come on ActiveRain.  You are a better person than I.  Re-reading old blogs takes time.  Your posts are always well-researched and your content definitely worth a read. Always enjoy your messages.  Yes, writing and practicing is a must in the Rain!

Merry Christmas friend! 

Dec 09, 2022 08:38 AM
Charles Ross - (785)-819-6944
eXp Realty LLC Salina Group - Salina, KS
Love To Help People

Jan thank you for the great tips in this article.I'm just starting and this info will help me  out alot.

Dec 12, 2022 02:47 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Jan,

Excellent tips. Love the tip about reducing the use of "I".  It's all about the reader, not the writer.

Dec 15, 2022 05:33 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Great tips Jan Green - Scottsdale, AZ. Our paths to getting started blogging were very similar.

Dec 16, 2022 04:04 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Charles Ross always happy to help.  Welcome to ActiveRain!  And hey - I'm from Wichita!!  My youngest brother attended K State Technical College in Salina!  Go cats!

Dec 22, 2022 09:56 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank  you for commenting Carol Williams !  That aspect of writing is something that made so much sense to me after reading it in a post!  Looking forward to our next visit!

Dec 22, 2022 09:57 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you for commenting fellow AR buddy  Buzz Mackintosh !  Happy Holidays!

Dec 22, 2022 09:58 AM