What do you think? I think not. I think that should be left for a resume'.
My belief is that people today want to know more than your sales statistics, your 
designations, your years in business, etc.
And while it is important to reveal your niche, and whether you specialize in a specific area or in exclusively helping either buyers or sellers, I think they want to know even more than that.
Before they decide to do business with you, they want to know who you are as a person. They might also want to know if they have anything in common with you.
A bio that reveals just a bit of personal information will tell them.
Your hobbies, your volunteerism, and your pets say a lot about your personality and your values. Those details, along with information about where you grew up, where you went to school, and even past careers give prospects a way to identify with you.
Surveys show that the "about" page is the 3rd most-read page on a service provider's website.
I believe that shows just how important "who you are" is to consumers.
So if your bio is "all business" or if it merely states that you are an agent serving a specific community, it just might be time for a re-write.
If you need help, get in touch. Agent bios are one of my specialties.
In the meantime, visit this page to learn more about what makes a real estate bio compelling - and click the links to read examples.
P.S. If you have a good bio already, you still might want to make revisions. You may have gained a new designation, won an award, etc. And... if your current bio states how many years you've been in real estate, be sure to change that.
*Hint: One way to avoid changing that each year is to simply say you've been an agent "since ____".
Comments (13)Subscribe to CommentsComment