I played goalie for the American soccer team in Doha, Qatar.
True statement, but without context one might think I was laying claim to being in Qatar for the 2022 World Cup.
The reality? Back in my Navy days I was stationed on USS Taylor (FFG-50), and out of that crew we fielded a ship's soccer team for the base league in Charleston SC. We deployed to the Persian Gulf for the 2nd half of 1990 and while there our team scrimmaged the Qatari military base team (rumor has it they trained against Qatar's national team). We actually did quite well for the first 10 minutes, but after that...well it's a little toasty in Doha and our team wilted pretty quickly. Quite a few soccer balls went past me and into our net by the time the game was over!
So that's the full context for my first statement, and in my opinion, the full context is what consumers want from us.
Statements like "it's a great time to buy/sell a house!" might be completely true, but without context may seem self-serving of the real estate industry to the average consumer.
Why is a good time for THEM personally to buy or sell? Maybe it's not given the full context for their situation, while for someone else's situation that statement might be spot on.
Our blog posts offer the opportunity to provide market context and real estate advice in an ever changing real estate market.
Who is in optimum position to take advantage of the current market? Who might be better off holding tight?
If we provide full context, we earn the opportunity to gain trust with people who are looking for agents who don't reek of "commission breath". The consumer is looking for an agent they feel comfortable knows their stuff AND will put the consumer's interests first.
Your blog is your opportunity to start the interview process if you provide the context.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz