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Ask An Ambassador: Context Matters On And Off The Field

Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

I played goalie for the American soccer team in Doha, Qatar.

True statement, but without context one might think I was laying claim to being in Qatar for the 2022 World Cup.

The reality?  Back in my Navy days I was stationed on USS Taylor (FFG-50), and out of that crew we fielded a ship's soccer team for the base league in Charleston SC.  We deployed to the Persian Gulf for the 2nd half of 1990 and while there our team scrimmaged the Qatari military base team (rumor has it they trained against Qatar's national team).  We actually did quite well for the first 10 minutes, but after that...well it's a little toasty in Doha and our team wilted pretty quickly.  Quite a few soccer balls went past me and into our net by the time the game was over!

So that's the full context for my first statement, and in my opinion, the full context is what consumers want from us.

Statements like "it's a great time to buy/sell a house!" might be completely true, but without context may seem self-serving of the real estate industry to the average consumer.

Why is a good time for THEM personally to buy or sell?  Maybe it's not given the full context for their situation, while for someone else's situation that statement might be spot on.

Our blog posts offer the opportunity to provide market context and real estate advice in an ever changing real estate market.

Who is in optimum position to take advantage of the current market?  Who might be better off holding tight?

If we provide full context, we earn the opportunity to gain trust with people who are looking for agents who don't reek of "commission breath".  The consumer is looking for an agent they feel comfortable knows their stuff AND will put the consumer's interests first.

Your blog is your opportunity to start the interview process if you provide the context.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

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Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Bill,

An excellent point made. I agree the full context is what consumers want from us.

Dec 06, 2022 05:07 AM
Liz and Bill Spear

I've "unsold" many houses with buyers over the years because I provide the full context, pro and con, of a particular house.  Sometimes the pros far outweigh the cons, but sometimes a single con may be fairly significant.  

Dec 06, 2022 06:58 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

It was fun to read a bit about your soccer experiences in Qatar.  It must have been a fun day.  Context does add interest. 

Dec 06, 2022 05:21 AM
Liz and Bill Spear

We got to play a couple of games in the Persian Gulf during that deployment.  Fun to play, even if we did get our butts kicked!

Dec 06, 2022 07:00 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Thank you for sharing the information. Wishing you continued success.  Have a wonderful day and sell a house.  Bill

Dec 06, 2022 05:34 AM
Liz and Bill Spear

Thanks Bill!

Dec 06, 2022 07:00 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Context is important in blogging, storytelling and in life. Thank you for sharing your behind the context story.

Dec 06, 2022 05:43 AM
Liz and Bill Spear

You're welcome!

Dec 06, 2022 07:00 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill (and Liz too) - context is a contest that some play strategically.  However, win or lose, it continues to matter.  Your point is well-made.  Goal!

Dec 06, 2022 05:48 AM
Liz and Bill Spear

I see the games played by those pounding our inbox.  Some days it's good that this engineer is fairly skeptical about the unicorns being offered for sale :)

Dec 06, 2022 07:01 AM
Michael Jacobs

Liz and Bill Spear - the skepticism field is "wide open".  

Dec 06, 2022 07:25 AM
Liz and Bill Spear

no doubt, plenty of material out there to feed my skepticism :)

Dec 06, 2022 07:41 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Bill,
Context IS important but, sadly, much of marketing purposely deceives through a lack of it.

Dec 06, 2022 06:54 AM
Liz and Bill Spear

It's out there, and at its worst easy to see why the trade gets thought of the way it is.

Dec 06, 2022 07:02 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Great post. Our clients absolutely want genuine advice from us specific to their situation. And it's true not everyone is in a place where buying is feasible 

Dec 06, 2022 08:14 AM
Liz and Bill Spear

There are always personal variables that need to be considered.

Dec 06, 2022 11:53 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- I really love this one!!!  You made an excellent point and illustrated it well. Don't make your consumer question, wonder, or search for the right context. 

Dec 06, 2022 05:25 PM
Liz and Bill Spear

We should be seeing the market shifts and how it impacts the consumer.  If we can provide current information, they're going to like it.

Dec 07, 2022 06:05 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Love the Qatar story - that must have been quite the game, heat and all. And that experience provided fodder for a blog post years later!

As for context, yes, it is important to provide the entire story. That's one of the ways trust is built.

Enjoy your week!

Dec 07, 2022 04:37 AM
Liz and Bill Spear

Not too many times I can reach back 30+ years to find a blog post seed :)

Dec 07, 2022 06:06 AM
Roy Kelley
Retired - Gaithersburg, MD

This is excellent advice to share.

Have a great day and an outstanding week.

Dec 07, 2022 08:11 AM
Liz and Bill Spear

Thanks for the reblog!

Dec 07, 2022 09:11 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Let them not wonder why Liz and Bill Spear  tell them the reasons why - and they will continue to read on 😊

Dec 07, 2022 10:57 AM
Liz and Bill Spear

Hannah, I can't count the number of times someone has contacted us and we're already hired.  Our blog and webpages tell them what they need to know.

Dec 07, 2022 06:40 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

Your second to last statement perfectly sums up your post and the advice you shared, with a great example. So often the context is only in the mind of the writer or speaker and not obvious.


Dec 07, 2022 02:31 PM
Liz and Bill Spear

Connecting the dots and keeping it about them is powerful stuff.

Dec 07, 2022 06:40 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Cicadas are coming! Cicadas are coming!

I love how you always circle back and make it about real estate.

Dec 07, 2022 03:30 PM
Liz and Bill Spear

I learned how to connect Dot A with Dot B over the years :)

Dec 07, 2022 06:41 PM
Jim Harper
Atlanta Communities Real Estate - Marietta, GA

Provide full context and present a truer picture of the market. Truth begets Trust.

That's powerful stuff even without "Commission Breath!"

Merry Christmas Liz and Bill Spear!

Dec 07, 2022 08:13 PM
Liz and Bill Spear

And if we have trust, the relationship should be much easier than one where the client second guesses every piece of advice we provide.


Merry Christmas to you too!

Dec 08, 2022 04:37 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear -

Hello Bill. Your Qatar story playing goalie on the American Soccer Team is an amazing adventure. It's too bad the heat was so hot but what an opportunity! The next time I see a soccer game, I will be thinking of you.

I really appreciate this educational post on context. Without context, it is like looking at the letters you have in playing scrabble and not having a single meaningful word. Quite frankly, I get bored with reading it's a great time to buy and sell a house when the why is missing. Consumers do too.

Thanks for the excellent post! 


Dec 07, 2022 09:16 PM
Liz and Bill Spear

I still miss playing, but the physical part of the game eventually caught up to me :)

Dec 08, 2022 04:39 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

You are so spot on with this context idea Bill.  Some of those 'pet' phrases are so worn out and what the heck did they mean in the first place.  I used to say to agents - SPLAIN yourself Lucy!


And that's a cool story about your soccer days in the service!

Dec 08, 2022 10:31 AM
Liz and Bill Spear

I was pretty persistent about getting the opportunity to play in my Navy days.  My first ship spent 2 years in the Philly Shipyard.  Kept hounding the base recreation department until they agreed to clear some fields and set up a league for the ships in overhaul :)

Dec 08, 2022 11:34 AM
Anna "Banana" Kruchten

That's really cool Bill!!! Your persistence paid off for you and a lot of  the guys!

Dec 08, 2022 01:13 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Bill and Liz- this is spot on.  Giving the full story is step one but listening is step two.

Dec 13, 2022 06:38 AM
Liz and Bill Spear

And if those two go well, good things can happen.

Dec 13, 2022 01:03 PM