Real Estate Media Trends You Should Follow In 2023

By
Real Estate Technology with Realtyna 4966111

As a real estate agent, staying ahead of the curve and being up-to-date on the latest industry trends are essential. This not only allows you to serve your clients better but also allows you to stay ahead of the competition. 

The media landscape is constantly changing, and it can take time to keep up with the latest trends. However, following the industry trends is vital to stay on top of your game. 

Top 6 Real Estate Media Trends for 2023:

Virtual Reality Is More Favored

One of the significant technologies changing the real estate landscape today is Virtual Reality (VR). VR allows potential buyers to virtual tour a property and its location without physically visiting the space.

It also allows real estate developers to present complex projects in an immersive and realistic view. It is an excellent tool for real estate marketing. Realtors can create virtual tours of properties, making it convenient for potential buyers to view and ask questions about the property.

So remember to keep up with VR and its continuous helpful effect on the industry to continue to provide your clients with the best possible service.

To find out more about the uses of VR in real estate, read: the  Benefits of Virtual Reality in Real Estate.

Drone Footage Is Needed

Another hot trend in real estate media is drone footage. Drones offer a unique perspective that allows viewers to see properties in a whole new way.

 3D mapping is becoming popular as time goes on. It uses images taken from a drone to create highly accurate 3D models of buildings, landscapes, or objects that are not visible from ground level due to their height. Drones are an effective tool for real estate marketers. Given the demand for exceptional real estate photography and detailed property listings, this trend will be around for a while.

Social Media Will Remain a Powerful Tool

Social media is a powerful marketing tool in the real estate industry. Real estate professionals use social media to increase awareness, educate potential buyers, and generate leads. It is also a great way to connect with people in your community. Social media platforms like Facebook, Instagram, and Twitter can be used to share information about events, news articles, or pictures of your listings. 

You can also dive into  The Usage of Every Social Media Platform — Real Estate Edition to learn more.

Get On TikTok 

TikTok is one of the practical marketing tools that can assist Realtors in reaching a larger audience and increasing their conversion rate. It enables you to present your listings and services to instantly catch homebuyers’ attention.

The app has become a popular app for real estate. TikTok’s true power stems from its relative simplicity. You can create lead-generating material that indicates your authority on the subject and help position you as the go-to real estate agent in your community with a few clicks using the information you already have.

Harnessing the Power of Email 

Email Marketing is becoming a necessity in this day and age. More than an online presence is needed; you also need a sound customer relationship management system. This means that you need to send out newsletters regularly. Real estate agents need to send out more marketing emails to reach your business goals and connect with your target audience. You’re busy seeking new homeowners for your properties; automated email marketing campaigns deliver the appropriate message directly to them.

Real estate email marketing used correctly, can help you reach more clients and close more deals.

Prioritize SEO 

SEO is a crucial part of marketing strategy for the growth of a real estate business. Building a solid online presence can help differentiate your company from the competition and grow your business.

Search engine optimization (SEO) is optimizing a website to rank higher in search engine results pages (SERPs). This process includes on-page factors such as page load speed, content relevance, title tags, and keyword density. There are many things to consider regarding SEO and real estate. The keywords that you use on your website, the content you post, your design, and how often you update your pages all impact how well your website ranks in search engines.

The most important thing to remember about SEO is that it’s not something you do once and forget about later. It’s a process that requires constant attention and care if you want to see results.Check out The World of SEO: A Perfect Guideline for Real Estate

To Wrap Things Up

Real estate media trends are changing rapidly, and agents need to keep up with these changes. With the emergence of new media technology, agents can reach a wider audience and increase their lead generation. In recent years, online platforms such as social media, blogs, and websites have provided agents with the necessary solutions for marketing their businesses.

Following these trends will improve your real estate business, whether you try them yourself or get in touch with experts like Realtyna to help you stay on track.

For more Social Media Tools to Increase the Success of Your Real Estate Business

Comments (6)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning.  Thanks as always for giving us these great cutting edge tips.

Dec 10, 2022 05:23 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Personally I will not get on TikTok as it is owned by the Chinese government. Also by keeping your communication human, write a thank you note, send a birthday card because people still appreciate those human touches.

Dec 10, 2022 06:41 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Leanne Smith and I agree about TikTok - but I appreciate your suggestions

Dec 10, 2022 07:19 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Grant, I'm glad you found them useful. Thanks for the kind words.

Dec 12, 2022 03:08 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Leanne, the human touch is incredibly important in communication with clients. Thanks for pointing that out. 

Dec 12, 2022 03:10 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Lise, Leanne makes a great point. Thanks for your comment too. 

Dec 12, 2022 03:11 AM