My Guide for Blogging Success…The “Not to Do” List

Home Stager

My Guide for Blogging Success…The “Not to Do” List


For my entry into this month’s December  2022  Challenge-A Guide for Blogging Success hosted by Jeff Dowler, CRS and Brian England, I decided to begin with what I would put on my “Not to Do” list.


 Depending upon who you talk to the list could be long…very long but I decided to pick the things I think are important, no matter what direction you want your blog to take. 

These are things that cause me to move on or never return. 


The Wall of Words

With YouTube, videos, and audiobooks so popular, actually reading something often takes a back seat for consumers. The last thing people want to see when they click on your blog is a wall of words…even if you include a Feature Photo. 



Bob Stewart in his ActiveRain webinars on blogging encouraged us to include white space in our blogs…space around photos, space between paragraphs…a place to rest our eyes while we read. 

Insert photos or clip art to help break up the words and enhance the subject of your blog. Make sure that the photos you use are your own or ones you have permission to use. Need some help with photos?  Craig Daniels wrote an excellent tutorial for us. 


By the way…here’s a link to an early post of mine that is not quite but almost a total wall of words.  Not very inviting.



The “Link to…” Only Blog

Ok, this is a personal pet peeve of mine, but if I take the time to go to your blog, I would rather read something other than “Here’s the link to ‘Whatever the topic is.’ 


At the very least, give us a paragraph of why we would benefit from going to the link and what it is about. Show us that you took the time other than throw a link up. 



There are many other items on the “Not to Do” list, such as copying someone else’s post or font that is way too small to read, but that may be for another post.  


The thing to remember is that whatever you write…it is always YOUR blog… YOUR choice of what you want to write… who YOUR target audience is, and how you want YOUR blog to look. 


Posted by

Kathy Streib
Retired Home Stager
and Interior Redesign

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Comments (25)

Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

Kathy that is absolutely correct. Walls of words overwhelm the visual senses and stops us from absorbing as we are trying to find white space. I like to use bold face and pargaraph breaks. I also keep in mind people like visual aid so I try to use them when possible.  Thanks for the remiders. Have a terrific Tuesday!

Dec 06, 2022 05:41 AM
Kathy Streib

Hi Cathy Criado We need bold face and white space otherwise all we see are words. 

Dec 06, 2022 06:22 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Two great not to do tips and I am in full agreement.

Dec 06, 2022 05:44 AM
Kathy Streib

Thanks Leanne Smith It's not just what you say but how you say it and in the case of it looks. 

Dec 06, 2022 06:22 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Oh boy did you just hit a couple of the thoughts that were on my list to point out. The more they are mentioned maybe the better?

Dec 06, 2022 05:52 AM
Kathy Streib

Ed Silva I say go for it plus, it would be a different perspective. 

Dec 06, 2022 06:48 PM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Anyone looking to improve their blogging would be wise to heed the advice that you have provided!

Dec 06, 2022 06:11 AM
Kathy Streib

Brian England Thank you, Santa. 

Dec 06, 2022 07:20 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Kathy- I remember Bob Stewart's words about letting light into the blog and breaking it up with pictures.

Dec 06, 2022 06:21 AM
Kathy Streib

Grant Schneider I learned so much in his Webinars. 

Dec 06, 2022 07:20 PM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Selling the Main Line & Chester County

A good post on the Not to dos, blogging is always about adapting as you go along and learn from your mistakes and your successes.

Dec 06, 2022 07:03 AM
Kathy Streib

Nick Vandekar, 610-203-4543 Welcome back (are you back)   We learn so much just by reading other's blogs. 

Dec 06, 2022 07:21 PM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Such great advice here with some fun old posts. I always try to limit my post to a short quick read. People do not come to AR to read War and Peace.

Dec 06, 2022 07:11 AM
Kathy Streib

Exactly Jeffrey DiMuria 321.223.6253 Waves Realty I agree. We have so many other things going on...who wants to spend that much time reading one post. 

Dec 06, 2022 07:22 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Your blogs are a great example of how to create spaces in the blog. So, anyone not sure of what works should be reading this!

Dec 06, 2022 07:14 AM
Kathy Streib

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 thank you!!!!  I never forgot what Bob Stewart taught us. 

Dec 06, 2022 07:23 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

I rarely will stick around for a wall of words or a post that goes on far too long.

People don't have the time or patience.

Dec 06, 2022 07:25 AM
Kathy Streib

Same here Sharon Tara I love to read the posts here but if it's too long, I put it off or don't read it at all. 

Dec 06, 2022 07:24 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Kathy - blogging lessons continue.  And as far as pet peeves, whenever I hear mention of them, I am reminded of the quote by George Carlin (edited for family reading purposes but I know you can fill-in-the blanks):

I don't have pet peeves, I have major F#^$!%? annoyances.  

Dec 06, 2022 08:15 AM
Kathy Streib

Michael Jacobs I like the way he says it. 

Dec 06, 2022 07:25 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

great advice and I love the expression 'wall of words'.. so descriptive. It really does turn people off from reading very quickly 

Dec 06, 2022 08:21 AM
Kathy Streib

Lise Howe if you look at news and articles on the internet, they break  up our reading as well. 

Dec 06, 2022 07:27 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Kathy:

Thanks for your entry! There are plenty of things a blogger should not be doing and you have captured some of the worse offenses. I think in the early days of bogging people were more tolerant - there were fewer blog posts and it was new and exciting. Today...not so much.


Dec 06, 2022 09:08 AM
Kathy Streib

Jeff Dowler, CRS I agree. There's so much out there now that we pick and choose where we want to spend our time. 

Dec 06, 2022 07:28 PM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Kathy, for sharing your experience and your advice.

Have a great day.

Dec 06, 2022 09:23 AM
Kathy Streib

Roy Kelley Thank you and please tell Chef Dolores hello. 

Dec 06, 2022 07:28 PM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ

Kathy linking to other posts or articles drives me nuts......more so when you click on it and it pops up you must agree to cookies.  No thanks!  Great tips!  We learnt from the best, didn't we!!

Dec 06, 2022 09:48 AM
Kathy Streib

Anna Banana Kruchten Phoenix Broker we truly did. Think about how much others have spent to learn what we did for free!!!

Dec 06, 2022 07:29 PM
Anna Banana Kruchten Phoenix Broker

It's amazing really what a huge GIFT we were given back the early days of blogging.  I remember many agents looked at me like I had 2 heads when teaching this do you know all this stuff?!!  Well.....let me share with you.......🙂

Dec 06, 2022 08:06 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Kathy,

As usual, you are sharing excellent advice with us.  As for white space, I try to include pics or at least a sub-heading or key phrase that describes the following paragraphs.  You do such a good job with white space.

The link-only blog really irritates me.  It is almost disrespectful because the "linker's time" is more valuable than mine. 

Dec 06, 2022 10:00 AM
Kathy Streib

Sheri Sperry - MCNE® That's exactly how I feel. It's as if they're throwing up a link and who cares after that. 

Dec 06, 2022 07:30 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

There is a reason that the old axiom is: "White space sells" - great post, Kathy!

Dec 06, 2022 01:33 PM
Kathy Streib

Rocky Dickerson my example is always the Peanuts cartoon strip. Clean space and few words but a lot of meaning. 

Dec 06, 2022 07:31 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Kathy those are "DO's" and "DON'T's" we are like minded about.

Dec 06, 2022 01:49 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

George Souto as they say...great minds think alike! LOL

Dec 06, 2022 07:32 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Your "Not to Do list" is a valuable guide to successful blogging, Kathy.

Dec 07, 2022 01:58 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Kathy, on having this blog FEATURED in the Old Farts Club group!  

Dec 07, 2022 01:58 PM