Jeff Dowler, CRS and Brian England are co-hosting a December 2022 Challenge called A Guide for Blogging Success. The challenge is to write about what we should or shouldn't do when blogging. We can either do two posts or one, and I'm opting for the latter.
A tip that can lead to a successful blog:
Find your own unique voice.
If ActiveRain had a challenge one month where we were presented with a paragraph and we had to guess who wrote it (💡), I'll bet most people who read blogs here would be able to guess the author.
If the paragraph dealt with branding, marketing, luxury real estate, wines, restaurants and living in the moment, you'd probably guess it was Ron and Alexandra Seigel .
Or perhaps a quote that demonstrated an optimistic, "go get it" type attitude, which referenced sports, dogs, fun events, teaching, and standing on top of a telephone pole, you'd think of Anna Banana Kruchten Phoenix Broker .
Feng Shui? It's got to be Laura Cerrano !
Forestry? Bob Crane
Or what about posts about patio homes and weekly blogging tips? Yes, Liz and Bill Spear .
Staging? Kathy Streib !
You get the picture. You'd know who the writer was because they have a unique style.
And in order for any of us to be a successful blogger, and to pop into someone's mind when they think of a certain place, hobby, behavior, need, we have to find OUR unique voice.
If you have a business strategy and niche, you're almost there! All you have to do is put your thoughts into a blog post and hit submit! Your uniqueness is guaranteed to shine through. And regardless of whether your posts are all business, all personal, or a mix of the two, your personality will make itself known.
So if you're new to blogging, my suggestion would be to write as if you were speaking to whoever it is you're targeting with your post. Be genuine and unique. Find your unique voice. That's all it takes.
And for the second part of the challenge:
A tip about what NOT to do when blogging:
The reverse of above
Please, please, please, don't just cut and paste the same thing someone else is sharing. There are services where you can pay a certain amount of money and pre-written posts will be delivered to you. You can of course share them, but they do not showcase you. They showcase whoever authored them. In addition, they're not going to do anything to get you found on the Internet because many people are sharing the same thing. What you COULD do if you really want to use those services, is to write a few paragraphs about the article first. That's still not the best idea, but at least you'd be sharing a bit about who you are and what you think.
And that's it! To paraphrase Patricia Feager, MBA, CRS, GRI,MRP 's post for this challenge, KISS (Keep It Simple Star*)!
*Star of your own blog!