Blogging: Finding your Unique Voice

Real Estate Broker/Owner with eXp Commercial, Referral Divison RRE-BRO-LIC-75443

Jeff Dowler, CRS  and Brian England are co-hosting a December 2022 Challenge called A Guide for Blogging Success.  The challenge is to write about what we should or shouldn't do when blogging. We can either do two posts or one, and I'm opting for the latter.


A tip that can lead to a successful blog:

Find your own unique voice.

If ActiveRain had a challenge one month where we were presented with a paragraph and we had to guess who wrote it (💡), I'll bet most people who read blogs here would be able to guess the author.

For example:

If the paragraph dealt with branding, marketing, luxury real estate, wines, restaurants and living in the moment, you'd probably guess it was Ron and Alexandra Seigel .

Or perhaps a quote that demonstrated an optimistic, "go get it" type attitude, which referenced sports, dogs, fun events, teaching, and standing on top of a telephone pole, you'd think of Anna Banana Kruchten Phoenix Broker .

Feng Shui? It's got to be Laura Cerrano !

Forestry? Bob Crane 

Or what about posts about patio homes and weekly blogging tips? Yes, Liz and Bill Spear .

Staging? Kathy Streib !

You get the picture. You'd know who the writer was because they have a unique style.

And in order for any of us to be a successful blogger, and to pop into someone's mind when they think of a certain place, hobby, behavior, need, we have to find OUR unique voice.

If you have a business strategy and niche, you're almost there! All you have to do is put your thoughts into a blog post and hit submit! Your uniqueness is guaranteed to shine through. And regardless of whether your posts are all business, all personal, or a mix of the two, your personality will make itself known.

So if you're new to blogging, my suggestion would be to write as if you were speaking to whoever it is you're targeting with your post. Be genuine and unique. Find your unique voice. That's all it takes.


And for the second part of the challenge:

A tip about what NOT to do when blogging:

The reverse of above

Please, please, please, don't just cut and paste the same thing someone else is sharing. There are services where you can pay a certain amount of money and pre-written posts will be delivered to you. You can of course share them, but they do not showcase you. They showcase whoever authored them. In addition, they're not going to do anything to get you found on the Internet because many people are sharing the same thing. What you COULD do if you really want to use those services, is to write a few paragraphs about the article first. That's still not the best idea, but at least you'd be sharing a bit about who you are and what you think.

And that's it! To paraphrase Patricia Feager, MBA, CRS, GRI,MRP 's post for this challenge, KISS (Keep It Simple Star*)!

*Star of your own blog!



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Comments (38)

Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I love the featured photo that you chose and he appears to have quite a voice!  Everyone is unique and it should definitely reflect in their blogging, you hit the nail on the head!

Dec 09, 2022 05:39 AM
Kat Palmiotti

Thank you Brian England !

Dec 09, 2022 06:32 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Kat, we should have our own voice, and not sound like anyone else.   Great post.

Dec 09, 2022 07:09 AM
Kat Palmiotti

Thank you Joan Cox !

Dec 09, 2022 12:35 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Kat Palmiotti   You hit the head of the nail perfectly as we are all unique and that's what makes it better for a potential client.

Dec 09, 2022 07:11 AM
Kat Palmiotti

Yes and it's great when they feel like they know us already Ed Silva !

Dec 09, 2022 12:35 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Kat,

Love your leading photo! Finding your voice is so important to let people get to know you as a professional and also as a unique person. Learning about the total package of you will help those identify with you!!

Dec 09, 2022 07:38 AM
Kat Palmiotti

Right? Dorie Dillard Austin TX !!

Dec 09, 2022 12:36 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Kat Palmiotti - You did nail it on both counts.  I could quickly figure out who wrote a blog without knowing the author.  Of course, that only pertains to those I follow regularly.
I look forward to reading about your outdoor posts.  This started with your post about the trail log from your Appalachian Trail posts.

Dec 09, 2022 10:02 AM
Kat Palmiotti

Oh, I loved that Appalachian Trail log, Sheri Sperry - MCNE® !

Dec 09, 2022 12:36 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

just for giggles one day I might go snag some paragraphs and post them in a members only blog to see if all know who's they are.  

I feel like I found my "voice" or style almost immediately here.  But of course it's changed a bit over the years.  It's crazy that I'm coming up next year on 15 years here.

Dec 09, 2022 03:06 PM
Kat Palmiotti

Wow, 15 years! That's quite a milestone. As for the giggles, I'd be down for that. Let's do it!

Dec 09, 2022 06:08 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

First we have to find our real "unique" voice and be confident in it and believe we have something worthy to share just because it is our own experience or testimony and no one can change that.  Thank you for sharing this blog -- it struck home with me and I am one of those who is lagging in the get-up-and-go-write ... seems I get distracted and then I'm off in another direction. Need to just cut out the time and make it happen.  

Dec 09, 2022 03:44 PM
Kat Palmiotti

Thank you for your thoughts, Diana Dahlberg - I think at various times in our life we can feel more or less confident in our thoughts. I say just go for it!

Dec 09, 2022 06:09 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kat Palmiotti well here I am back again took a while but I found it, check it out funny it was Featured as well :))   enjoy the read

Dec 09, 2022 09:13 PM
Kat Palmiotti

Thank you for sharing that! I see why it was featured Endre Barath, Jr. !

Dec 10, 2022 04:50 AM
faye schubert
Retired - Branson, MO
Living the Branson Lake Life

I always had DOUBTS about those "services" that would blog for people.

How can someoneliving  in the Bahamas, blog about small town USA unless by wiki, or some other copying of data?

Dec 10, 2022 07:12 AM
Kat Palmiotti

Right, faye schubert ? Thanks for your comment!

Dec 10, 2022 07:33 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Kat, for sharing your observations, experience and advice.

Have a lovely weekend.

Dec 10, 2022 08:48 AM
Kat Palmiotti

I hope you have an amazing weekend also Roy.

Dec 10, 2022 10:45 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Great post Kat, yes many of us do have unique voices and niches.

Thanks for the tag!

Dec 10, 2022 08:55 AM
Kat Palmiotti

You're welcome!

Dec 10, 2022 10:45 AM
Eileen Burns 954.483.3912
Trans State Commercial Realty Inc. - Fort Lauderdale, FL
FLorida Real Estate Connector

Congrats on your featured post Kat Palmiotti I echo the comments about your photo and would welcome some hints on navigating  So long as you follow those mentioned in your post you definitely can identify immediately their voice.  I give a mumble or two with no voice at all

Dec 11, 2022 11:14 AM
Kat Palmiotti

You have a voice too Eileen Burns !

Dec 11, 2022 01:26 PM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Interesting points on who we would recognize by the subject matter.  Well done.  mdm

Dec 11, 2022 12:32 PM
Kat Palmiotti

Thank you Mark Don McInnes, Sandpoint-Idaho !

Dec 11, 2022 01:25 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I love the examples of who you used and what their voice was and I agree whole heartedly Kat Palmiotti 

Dec 12, 2022 05:57 PM
Kat Palmiotti

Thank you Paul S. Henderson, REALTOR®, CRS !!

Dec 12, 2022 06:19 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Kat - I could not agree more with finding your own voice. and pasting destroys your credibility.

Dec 14, 2022 09:10 AM
Kat Palmiotti

Thank you Grant Schneider !

Dec 14, 2022 09:20 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Great post for this months contest! Use your voice to be genuine, unique, be yourself

Dec 16, 2022 04:17 AM
Kat Palmiotti

Thank you Buzz Mackintosh !

Dec 16, 2022 04:43 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Well, I love your graphic, your post and truly appreciate your voice here in the Rain, Kat! I love your unique business model and how beautifully you share it here.

As for copy cats - that drives me BONKERS! I do have a service that I use for 'ideas' and graphics but, everyone on that platform just copies and pastes the post. You have to use the subject/topic ideas and write in your OWN voice! 

Dec 18, 2022 05:53 PM
Kat Palmiotti

I totally agree, Debe Maxwell, CRS - there's nothing wrong with getting ideas that many people also get - it's what you do with that information that's important!

Dec 18, 2022 06:04 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent post!  I'd love to see a paragraph and "Guess the blogger!"  That would be fun and spark a few nuggets of wisdom.   Great entry :) 

Dec 28, 2022 10:19 AM
Kat Palmiotti

Thank you Jan Green - Scottsdale, AZ - I would like that kind of a challenge also !

Dec 28, 2022 11:23 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Catching up and my voice focuses on simply educating buyers and sellers as well as other real estate agents.

Jan 04, 2023 05:27 AM
Kat Palmiotti

Leanne Smith - and quite a voice it is!

Jan 04, 2023 11:59 AM
Nolan Woodfin
Greenville, FL
Sales manager

Great post. Having your own unique voice is priceless given the sheer amount of plagiarism on the internet these days. It is worth starting to create original content during college and university. My older sister is a professor at the university, and she says that students now copy or order papers from sites like because they don't want to do their homework themselves. Have you heard about AI GPT chat? They say they wrote a book with his help. An interesting future awaits us.

Jan 24, 2023 07:36 AM
Kat Palmiotti

I totally agree about the plagiarism Nolan Woodfin !

Jan 24, 2023 08:55 AM