What I didn't know, and how it is helping me to be successful...

Services for Real Estate Pros with Cheryl Lee Handavaka Mobile Notary Public

So, I took my real estate exam in December '07.  I passed, and with that I was going to conquer the world...be TOPS in the Real Estate Industry here in Southern California!

Although clouded by the current market woes and near fall-out, I was still going to set myself apart and make $$!  Well, yeah...ok.  It didn't quite work out that way.  Not because I COULDN'T make it happen, and definitely NOT because I failed, because the potential and ability is there, and will always be there...but it's because I became quite busy with another venture that was in its infancy stages during this time as well. 

I met a very wonderful and ambitious real estate gentleman who introduced me to his broker.  Now it all seemed ideal (to me) with its quaint and comfy office, few agents, and Down To Earth enviance, I thought I would just fit in...and with license waving in my green little hands...ready to be trained...earnest to break into and become a part of this potential million dollar industry...there I sat. 

Phones weren't really ringing, so real estate salesperson/receptionist skills didn't come into play. Surfin' through the MLS system till I nearly gagged was all but a thrill...hmmm, I thought...I've seriously gotta do something!  Take me out on some showings! Let me sit for an open house!  Let me cold call!  Let me place some yard signs...clean some yard signs?!  Anybody?  But nuthin!  So I got up, marched right into the broker's office and asked, "What is it going to take to get me started?"  I had to get my feet wet.  I was eager to learn, and I was willing to teach myself from observation alone...but one problem...not too much was going on to observe...at least at that time, and at least from where I stood.  Now, don't get me wrong, I was never discouraged and I never gave up.  I understood the reality of the current conditions.  Agents became a little tighter on what they chose to resource out.  I understood that.  They had mouths to feed and mortgages to pay, too.   So, the broker says..."start by putting your SOI together, and we will go from there."  SOI?  What the heck is that? 

It is your Sphere Of Influence. 

It made sense...start by telling everyone I know who I have had an acquaintance, what I am up to...let them know I am available!  So, that is exactly what I did.

I wrote a letter briefly explaining who I was, in case anyone forgot, and what I am doing now, and how I can help them.  But I didn't use it toward my Real Estate Business...(at least not yet).  My list was long and  I was happy with myself...but I was getting increasingly busy with what I was doing on the side.  So I started focusing on marketing myself, and then thought why don't I use my Sphere Of Influence to gain some recognition by those a little closer to heart and home?

I modified and used this Sphere Of Influence idea for My Notary and Loan Signing Business!  I cannot even begin to tell you the magnitude of work for me which it has made.  What an incredible idea...and it was free, and easy...and since it gave those that I listed a sense of familiarity because they had met me before, or knew me personally, it cemented some relationships and generated a lot of notary work, and the referrals are AWESOME!

I have marketed myself quite extensively, but would have missed this opportunity because I didn't think to even market to my family, colleagues, or friends.  As subtle as this little modest letter that I had written to my SOI, it has pushed my notary business forward.  I highly recommend it...and maybe, once I get the nerve or inkling to pursue my RE career, I will peruse this little gem then, too!

Thank you for enduring a moment of me.

Cheryl Lee Anderson

Comments (13)

Associate Broker Falmouth MA Cape Cod Heath Coker
https://teamcoker.robertpaul.com - Falmouth, MA
Heath Coker Berkshire Hathaway HS Robert Paul Prop

Go get 'em  Cheryl Lee.  What a great "Southern" CA name.  Very Notable:  Cheryl Lee, the Notaree.

Jul 02, 2008 09:47 AM
Shirley Parks
Sands Realty 210-414-0966 - San Antonio, TX
Broker, 210-414-0966, San Antonio TX Real Estate

Good story, Cheryl.

Jul 02, 2008 09:51 AM
Cheryl Lee Handavaka
Cheryl Lee Handavaka Mobile Notary Public - Riverside, CA
951-514-9205 - Riverside Notary Loan Signing Services

OOOOOH!!! Great Idea, Heath Coker...Real Estate Broker!  (You sooooo knew that was coming, didn't you?!) Thank you so much!


Have an awesome DAY!

Jul 02, 2008 09:51 AM
No Longer Active in Staging. No Longer Staging
Hickory, NC

Cheryl Lee, Yes, that's a great story and goes to show - marketing yourself works in any business !! God bless,

Jul 02, 2008 12:02 PM
Cheryl Willis
RE/MAX Solutions- OZARK MISSOURI - Mount Vernon, MO
MO Broker - Mt Vernon, Monett, Aurora, Barry & Law

I think it is wonderful that you are smart enough to see that models can cross over into different industries.  The SOI is a lost concept to some of the newbies.  you have to start somewhere, practice on the ones that are already fans!  have continued success.  cheryl

Jul 02, 2008 03:38 PM
Ronald Gillis
Southwest Florida Notaries (Mortgage Notary Signing Agent) - Port Charlotte, FL
CNSA Southwest Florida. Notaries, Port Charlotte, 941-7-NOTARY

Awesome, glad it has worked so well for you!


Jul 04, 2008 04:37 AM
Denise OnullDell
Santa Clarita Mobile Notary - Santa Clarita, CA
Mobile Notary Public/Real Estate Agent

Cheryl - Good post!  I see we're in the same boat.  I got my real estate license shortly after starting my mobile notary/loan siigning business in 2003.  I stay busy with the notary work and enjoy it a lot.

I will be getting back into the real estate again soon.  I didn't spend all that time, money, and energy for nothing!



Jul 04, 2008 06:01 AM
Cheryl Lee Handavaka
Cheryl Lee Handavaka Mobile Notary Public - Riverside, CA
951-514-9205 - Riverside Notary Loan Signing Services


Isn't that the truth?! 

I'm one of those whose mind's are always going...I'm very motivated and can't stay idol for too long!  My Mobile Notary Service keeps me very busy, however, but of course, I agree with you that I didn't take the course, spend the money, time and energy (and of course the minor tummy flipflops I endured during exam time, for nothing either!  I just purchased, (today, as a matter of fact) this book:  "Your First Year in Real Estate: Making the Transition from Total Novice to Successful Professional"

off of Amazon, per the reviews it had gotten all over AR from both novice and seasoned RE agents, for like $4 used, but in very good condition. 

I plan to keep my notary service my #1 priority, because I am having so much fun doing it and it is going great!

Jul 04, 2008 06:29 AM
Denise OnullDell
Santa Clarita Mobile Notary - Santa Clarita, CA
Mobile Notary Public/Real Estate Agent

Cheryl - We must be on the same page because:  1) I bought that same book awhile back and will need to review it.  Thanks for reminding me about it; 2) my notary service is my top priority as well right now. 

Thanks for your comments! and I hope you have a great weekend!


Jul 04, 2008 06:12 PM
Margaret O'Daniel
NM Notary Loan Signing Agent - Albuquerque, NM

What a wonderful way to market yourself.  I have done many hours online and talking with people with my SOI and it does work very well

I wish you all the success and happiness and signings that you can handle.  I know the world is really for you!

Aug 03, 2008 02:52 AM

Margaret, Your words made my day!  What a very nice thing to say to someone you don't know.  I LOVE AND APPRECIATE THAT VERY MUCH! 

And to everyone else who had responded;  Thank you, so very much!

Aug 03, 2008 04:05 AM
Therese Burgueno
TB Notary Services - Oakley, CA
Mobile Notary -Loan Signing Agent

Cheryl Lee- I am glad I have come across your blog. Thanks for giving me a renewed sense of energy.  Today I will start working on my SOI.  I would love to have any suggestions.

Thanks again and continued success to you!

Aug 17, 2008 03:33 AM
Patricia Pollina
NC Notary Signing Agent Patricia Pollina - Andrews, NC

Thanks for some great information. I've been a notary since 1995, signing agent since 2007 and this is a great way to kick up my service contacts. BTW, you don't happen to have a copy of that letter of yours?!? LOL

Sep 02, 2008 02:00 AM