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Blog About What You Know

Mortgage and Lending with George Souto NMLS #65149 NMLS #65149

This month our ActiveRain challenge is being hosted by Jeff Dowler, CRS and Brian England, titled "The ActiveRain Members Guide to Blogging Success - Do's and Don'ts".   For this challenge they are asking us to share what members can do to improve their blogging and results, and what to avoid doing.

For the first part of their challenge my two suggestions and advice is very simple.  First, simply blog about what you know.  If ActiveRain members do this they will not only get the coveted gold stars (featured posts), but also several views & clicks, many followers without begging members to follow you, as well as an endless source of blog topics.

I am a Loan Originator, so I blogged about Mortgage Programs, and the Mortgage Process for many years, until compliance restrictions were put in place by the Lender I originate loans for in the last few years.  This has made it difficult for me to do what I blogged about for many years here on ActiveRain.  But most of the gold stars and views I have received, as well as most of the members who follow me, which are many, were because I blogged about what I know best, and do everyday.  For me it was about Mortgage Programs, and the Mortgage Process.  When we blog about what we know the rest just comes naturally, and we are never short on material to blog about.

I have been on ActiveRain from almost the very beginning, and every successful blogger on ActiveRain during that time has followed this simple advice I have just suggested.  Whether they did it intentionally or unintentionally, everyone of them are or were successful on this site, because they share what they knew and did best.   When we do this, it provides valuable information for others, and when others find value in what we write they will follow us, and so will the gold stars as well.

The second suggestion I would make for blogging success is to blog about the community we live in, and what is going on there.  Such as blogs about why your community is a place others should consider living in, and what makes it special.  Also blog about the events going on in your community.  When you blog about your community make sure the name of the community is in the title, so it is easy for others to find your blogs about it.  I have always been amazed about how many people who read my blogs about Middletown, CT, are not only from out of the state, but also how many live in Middletown, CT.

These are two very simple suggests, but if followed will earn you the coveted gold stars, several views & clicks, many followers, as well as an endless blog topics.  My second blog for this challenge will be on what not to do.  The things I consider big NO NO's.


Posted by

George Souto
NMLS# 65149

C (860) 573-1308
CALL 7 Days/Wk
Email Me
About Me
My Blog

I am a Mortgage Loan Officer who can assist you with all your mortgage & refinancing questions

I reside in Middlesex County which includes Middletown, Middlefield, Durham, Cromwell, Portland, Haddam. E. Haddam, Higganum, Chester, Essex, Deep River.



Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi George:

I think those are both important tips that anyone can follow, no matter what their role in the real estate world might be.

Thanks for your advice for the Challenge. I look forward to hearing about what NOT to do!


Dec 15, 2022 05:40 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening George,

I's say your two blogging tips make perfect sense if you are wanting to blog. Can't wait to hear what you shouldn't do when blogging.

Dec 15, 2022 08:32 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Excellent entry and two valuable tips, George Souto  I'm going to check out some of those posts.

Dec 15, 2022 09:02 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

This is solid advice!  When people blog about things they don't know, they are quickly made to look foolish, haha.

Dec 16, 2022 05:19 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Excellent suggestions, George. If you try to blog about things you don't know, you'll never sound authentic. Figure out what you know, what you love and you're halfway there.

Dec 16, 2022 05:21 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

These are good tips and with the # of views you have, you obviously know what you're talking about!!!

Dec 16, 2022 05:56 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello George - discovering the secret sauce of a successful blogging strategy might include a lot of trial-and-error testing along the way.  Hmm, I wonder if Colonel Sanders could have become an effective blogger if he had taken a different path.  

Dec 17, 2022 05:49 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

A 1 2 3 primer on being successful with a blog and getting attention. Very well done

Dec 18, 2022 01:18 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi George too bad for those restrictions.  You provided a wealth information about mortgages

Dec 22, 2022 03:39 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

I have been going back and reading blogs that I have missed in the past.

The advice given here, George, is still sound and timely advice.

Blog about what you know and do not pretend to know more than you really do know. Do try to be something you are not.

Sep 08, 2023 03:42 PM