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Advertising on Craigslist requires smarmy headlines that bait attention-deficit buyers to stop, look and click.
So why bother listing on a never-ending scroll of regional classifieds?
Two words: instantaneous response.
"In one weekend, I posted two open house ads for two properties and got 300 visits back to the client's site," John Pruitt, PropertyMinder iMarketing Consultant, says.
"In one weekend, I posted two open house ads for two properties and got 300 visits back to the client's site," John Pruitt, PropertyMinder iMarketing Consultant, says.
Craigslist patrons are diehard bargain hunters. Chances are, they're not working with a REALTOR®. And foreclosured properties are real estate deals (or steals) in a buyer's market.
Just ask Jeffrey DeJesus of RE/MAX Westlake Investments: "My website traffic has increased from 100 to 1,000 visitors per day -- with only 12 listings on Craigslist." DeJesus, a long-time PropertyMinder client, specializes in auctions, bank owned properties, foreclosures and short sales.
Capitalizing on this frenzy (and increasing your bottom line) requires aggressive ad display. Lure visitors back to your real estate website with pictures. "If a prospect wants property specs, he'll have to click on links in your ad," Pruitt says.
Capitalizing on this frenzy (and increasing your bottom line) requires aggressive ad display. Lure visitors back to your real estate website with pictures. "If a prospect wants property specs, he'll have to click on links in your ad," Pruitt says.
The goal is to drive Internet consumers back to the your real estate website. More traffic increases search engine results rankings on Google, Yahoo! and MSN.
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