Hero video header for your real estate website.
Instead of a static image when your real estate buyer and seller visit your website, consider a video. Show your real estate buyer and seller why you love where you live.
What is it like where you live?
Why do you live where you love? Someone brand new to your area has no idea of what it is like where you live, work and play.
Before buying property, the gut feeling about the area has to be positive. This is one big investment and life decision. Something most don't decide where to locate without careful study.
The hero video header for your real estate website.
This blog post all about things to consider when adding a video to the opening page of your website. 
Video files by nature are large.
No one wants to add to the load speed of their website or to put off real estate buyers from jumping into the presentation. The search slice and dice filtering of what's for sale in your real estate service area.
Just like images for a real estate website are compressed and reduced in size, videos used for your hero opening view need to be made smaller.
The audio portion is turned off and can be stripped from the video to save file size.
30 seconds or less for your hero real estate website opening video header is a good size.
Enough to give your website visitor a quick idea of what's it like where you live. Put together a series of 3 to 4 second video clips to create your opening video hero file.
Plan to change this real estate website opening hero video as seasons pass.
Remember, not every real estate buyer or seller is ready to act today.
Lingering on your site and browsing is encouraged.
People's timing is not the same and you want return visits to check out what new property listings come up for sale. For as long as it takes.
To tap into your buyer resources section. Learning about your neat area of the country is just as important as the what's for sale today or next month, the year after next.
The hero header section showing under your menu and logo is the first thing your website user sees.
Give them more than just a still image that never gets changed up and goes stale. Video loops of the local community flavor just as important as the what's for sale on the current real estate market.
Using the hero video website introduction, something that will quickly convey what's it like where I live, work and play as a real estate agent or broker.
You only have a short time to connect and engage or your real estate site visitor is history.
Save as a H.264 mp4 file and your website banner should be under 30 frames per second to make it slim fast small.
Lower video bitrates and encoding your opening real estate website hero to make it light and fast to display.
Someone in your real estate audience with low bandwidth Internet connection?
Make the decision to opt out of the slow loading video hero header and replace it with an optimized image for the best UX possible.
Experiment with the number of video loops you edit together to set the expectations of what's ahead.
You can also have a message over the video header but keep it simple. Make it all about the real estate website user. Not about how many awards you got, how much integrity or honest your agency is.
It's what can you do for me when you are a real estate buyer or seller in one major hurry to get what they want.
If you don't deliver, the disappointed real estate website user will flit.
Think customer, what would you want if you were a real estate buyer or seller.
Deliver it up hot and ready to satisfy your real estate website user. To keep the visitor on your website.
Remembering your brand because of the better experience does not just happen. Lots of small things work together to make the website visit worthwhile helpful or a time suck waste.
Let your online real estate website user know you get it, you understand.
Real estate is no longer 9-5 M-F operation.
Your real estate buyer and seller are hot to trot NOW. Make sure your real estate website stands out as different, helpful, fun and full of fresh content to make buying and selling easier.
Real estate video saves everyone time and avoids the delay in the show and tell. Are you using a video hero header on your real estate website?
I'm Maine REALTOR Andrew Mooers, ME Broker
207.532.6573 | info@mooersrealty.com |
MOOERS REALTY 69 North ST Houlton ME 04730 USA
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