Paint firms are honing in on earthy shades of pink as their choices for 2023 Color of the Year, and with the “Barbiecore” design trending, it’s good timing for pink to take center stage.

Sherwin-Williams chose “Redend Point,” a blush-and-beige color with pink undertones, as its 2023 Color of the Year. "People have been drawn to nature-inspired and earthy tones the past couple of years, and this is something that will continue into 2023 and beyond," says Sue Wadden, director of color marketing at Sherwin-Williams. The paint firm Dunn-Edwards chose Terra Rosa, a rosy blend of brown and burgundy. “This translates to design through lush, sophisticated touches with equal parts prettiness and drama," says Sara McLean, a color expert for Dunn-Edwards. 

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, editor of the Styled, Staged & Sold blog, and produces a segment called "Hot or Not?(link is external)" in home design that airs on NAR’s Real Estate Today radio show. Follow Melissa on Instagram and Twitter at @housingmuse.

Alan Boswell Landlord Building Insurance, paint color study