Tips for Effective Calls to Action on a Real Estate Website

Real Estate Technology with Realtyna 4966111

So you’ve built your real estate website, but it’s seemingly not converting enough leads for you. There are various reasons that could trigger this undesired response. 

In case you’ve overlooked the possibility of adding calls to action throughout your website, let’s discuss how you can fix that right away.

What Is a CTA?

First, we’ll explain what a CTA (call to action) is and why  it is important.

The phrase explains itself— “call to action!” A call to action is an attention-grabber and the first step in the client’s engagement with your site. Whether you were interested in learning more about a service or registered on a website through a bright pink colored button that said “Register today!” we’ve all seen (and clicked) on a call to action before.

It sounds pretty simple but knowing how to effectively use these calls to action allows you to convert more leads through your website. 

As a real estate agent, you can use a CTA to guide your potential leads into various actions like: 

  • Signing up for a newsletter
  • Scheduling an appointment,
  • Receiving a home valuation.

In short, calls to action are a great way to engage your leads and introduce them to your retention funnel.

What Should Your CTA Look Like?

Now that you understand why you need a CTA in the first place, know that not all CTAs will convert. 

A good CTA is visually inviting. This can be done by using suitable color schemes and ensuring that the CTA is visible. The text needs to be as straightforward as possible and offer value to the target audience.

Calls to action can also appear in different varieties, and luckily, this gives you room to target various sections of the page in more visually engaging ways. 

Using Realtyna’s Lead Capture Plugin, you can add different customized pop-ups, forms, and sections throughout the site. With the CTA Plugin, you can add specific CTA banners to attract traffic to a specific page on your site.

CTA for real estate

How Do You Use a CTA?

You’re getting closer to finally adding your most vital source of lead conversion to your website. Now the question is: How should you use a CTA on your website? 

The reason why it is vital to answer this question is that too many calls for action can risk confusing your clients.

The most popular advice is to use only one CTA upfront on your landing pages as this provides clear focus and direction for the client. It’s also best to focus on one CTA per page if your page is short, and for longer pages, the same CTA can be repeated up to three times.

Another rule is to make sure that the CTA is relevant to the content of the page.

For example, if you publish a home-seller guide, the lead reading the guide would probably be more interested to move forward with a home valuation than an email update for new listings.

Final Summary

Each practice of a real estate agent is different, therefore, there is no go-to catchphrase for all. Knowing the process of using calls to action to your advantage is a great way for you to get started. And drafting ideas on what you can offer your potential clients, whether it’s a home loan or an end-of-the-year sale, goes a long way to get your brand ahead of the competition

If you’re interested in learning ways to garner traffic on your website, check out these articles:

Comments (14)

Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Great tips for us when blogging and trying to capture a new web visitor.

Dec 26, 2022 10:38 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

Your post provides excellent information.

May 2023 bring you happiness, good health and abundance.

Dec 28, 2022 07:18 PM
Paddy Deighan MBA JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

This is often overlooked but very important so excellent post and best wishes for a Happy New Yea

Dec 28, 2022 10:32 PM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Joan, thank you! I'm glad you liked the tips. 

Dec 29, 2022 02:20 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Thanks, John. A prosperous 2023 to you as well. 

Dec 29, 2022 02:21 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Thank you Paddy, and happy New Year to you too. 

Dec 29, 2022 02:22 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

As others have said, a CTA is often overlooked.  Having referred other agents business in other states, I so appreciate this from a different perspective.  When we can't locate an agent's contact info either on or their website, much less in Google, it's really tough to refer to that agent.  Just that simple oversight makes the agent appear lazy or not wanting business.  

Dec 29, 2022 10:33 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Jan, you make a very good point. Thanks for the comment. 

Dec 30, 2022 01:51 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Great information, thanks for sharing.  I hope you have a great day.

Jan 02, 2023 03:19 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Thanks, Richard. Have a great day too. 

Jan 03, 2023 02:02 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thank you for sharing these valuable tips -- all good to know!  Happy New Year!

Jan 06, 2023 11:09 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Diana, that's great! Happy new year :)

Jan 06, 2023 12:36 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

A call to action can also be used in conversations. When all the "talking" is done, the call to action is "Where do we go from here?"

Jan 07, 2023 05:08 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Leanne, that's a great point. Thanks!

Jan 09, 2023 12:04 PM
Leanne Smith

My pleasure

Jan 09, 2023 03:02 PM