Write posts that last forever aka evergreen

By
Real Estate Broker/Owner with Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 GREC# 169695

Something that I learned here at ActiveRain and that has served me well at keeping the pipeline flowing is posts that last forever.  As an example,  my post on Forest Lake Village subdivision is one of the most clicked on posts I've ever written.  Over 26,000 views and 8 comments.  And that post that still makes the phone ring, from a live link, I wrote in 2011.  It was my first of many "neighborhood posts" . Now do you think my post has 26,000 views because other ActiveRainers saw it and decided not to comment... nope.  It's a post with "live links" to my IDX feed.  You can click on waterfront or off water links in the post and find... well right now you'll find there are no homes for sale.  A subdivision with 280 homes and not one on the market.  Yes, it's a highly sought after subdivision and since I wrote that post 11 years ago.... it will still make my phone ring.  Sometimes I get ...  "there are no waterfront homes".  Well when I have a potential buyer wanting the subdivision and there are NO homes, I do a mail campaign. 

Another "do this and it will pay off" tip I can give you about blogging is be the source of the source.  We can't be expected to know everything, but it's great to be the source of the source.  And I've written posts about the lake and how "GA POWER" is the go to for answers and posted a link to their site, and here's what showing at the theater and posted a link to their site, and these are the hours and days the trash dump locations are open and posted a link.  Sometimes people still call and ask me "what's playing" and "are the dumps open today".  And while some people might consider those calls an annoyance, I consider them opportunities to connect.  And I guarantee I won't hang up without them talking about real estate with me. I am always friendly and as helpful as possible.  And it makes a difference. A few years ago a lady called to ask about the date of an event and we chatted.  We became facebook friends and she gave my first grandson a rocking chair.  I attended her funeral a few months ago. Her son stopped by my office about selling the house recently.

You just have to think like a consumer when blogging.  If you were looking for a great agent where you lived what information would you want?  And of course picking a niche and focusing on it.... like my office does with Lake Sinclair is also key to our blogging and real estate success. 

And writing this post has led me to some "old blog maintenance" of updating old posts.  When I was looking for my theater post I found one about losing my wallet in the theater and a very nice man turning it in and I had posted about an app called Lemon wallet.... back in the day, which was eventually bought by LifeLock, but it had a bad link so I fixed it.  So now I'm going to scan through a couple months of old posts and fix things that might need fixing.  So yeah, I guess that's the 3rd "do this for successful blogging" tip for this post.

Happy New Year. 

 

 

Posted by

706-485-9668  us on facebook

Tammy@Lake-Sinclair.com

(Click on Lane Realty Logo for web site)

Tammy Lankford, Broker/Owner

 

Broker License # 169695  Lane Realty License # H-11420

Real Estate Instructor License # 355089

Call me today for all your Lake Sinclair real estate needs.

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Comments (22)

Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Michael Jacobs the last 5 years I've dedicated a LOT more time to family.  My daughter had her first child in 2018 and she hasn't paid for a sitter at all.  I've kept both my grandsons on the days they both work during the week.  My son in law is a firefighter, on 24 off 48 so it's just one or two days a week.  And I don't do it to save money, but I do it because I made the choice to spend the time with the boys before they start school.  The oldest is already in prek and the youngest in nursery school 2 days a week.  So the chance to spend as much time with them is growing to an end.  And my posts have kept working for me and my office while I've been doing less blogging these past few years.

Dec 28, 2022 01:46 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Grant Schneider it does work to write posts that last over time and still get found.

Dec 28, 2022 01:47 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Tammy,

Like your two ideas and your writing evergreen posts is a great strategy..it continues to work for you especially as family has been taking up a lot of your time these past five years. Good for you those little boys will always remember you taking care of them! 

Dec 28, 2022 03:30 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Tammy:

This is all great advice from someone who knows the score from personal experience. Evergreen posts can have tremendous value...and are worth updating now and then. And thinking like a consumer is a great way to generate blogging ideas.

Thanks for your 2 Challenge entries!

Happy New Year!

Jeff

Dec 28, 2022 05:22 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

HI Tammy- very well said!  A key point is  to think about what your consumers are looking for and provide it!!!

Dec 28, 2022 06:33 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Evergreen posts have been our bread and butter for some time.  Love getting business from posts written 5 to 10 years ago!

Dec 28, 2022 08:01 PM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Hi Tammy, 26,000 views! That is an oldie but a goldie that keeps providing new life. When the blog is good it will never die. Happy New Year. Jeff

Dec 28, 2022 09:04 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Being the source of the source has always been advice that I have adhered to, there is already too much liability for us in real estate, haha.

Dec 29, 2022 03:40 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Excellent advice, Tammy. Over the years I've picked up a number of clients from writing neighborhood posts. In fact, closed a sale of over $650,000 last month from a post in 2017 about my own neighborhood. I got a kick out of the fact that they picked up the 2017 post as I update the information on that neighborhood every quarter.

Dec 29, 2022 05:19 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Excellent post. I totally agree about the value of writing evergreen/local posts. And I also agree about those calls with questions that have nothing to do with real estate until they do.

Dec 29, 2022 05:32 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Dorie Dillard Austin TX I know you are right, because my grandmother kept me.  I love coffee because my grandmother put a smidge of coffee in my milk when I was a girl and I poured some in the saucer and dipped my toast in it.  She read to me.  She let me play outside and get dirty. So many fond memories and I know I'm making those with my grandsons.

Dec 29, 2022 10:45 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Jeff Dowler, CRS I learned so much on the pages of this platform that I like to give back when I can.

Dec 29, 2022 10:46 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Kathy Streib it's always worked for me to "think like the consumer" when doing any kind of marketing.  That's why my direct mail is stamped and hand addressed.  I know what I open and what goes in the trash can without getting opened.

Dec 29, 2022 10:47 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Liz and Bill Spear me too.  Between family and how busy the past two years were they were a life saver.  They kept the phone ringing.

Dec 29, 2022 10:48 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI  a few good ones have died... as neighborhoods and businesses change and close.  But for the most part they keep on giving.

Dec 29, 2022 10:50 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Brian England I will say this about Georgia.... contracts protect agents very well.  It literally says "you can't sue your agent for your failure to obtain the information you need"  That being said, I try to be helpful without being stupid.

Dec 29, 2022 11:12 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Nina Hollander, Broker my neighborhood posts aren't statistical (market reports), but ammenies, conveniences, etc. with a live link to idx feeds for the subdivision, so no updating needed.  Even the HOA info is a link to their sites so it's auto updated as well.

Dec 29, 2022 11:14 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Kat Palmiotti my mom says I would talk to a rock and never met a stranger.  I'm always friends by the time we get off the phone.

Dec 29, 2022 11:15 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Tammy, you are right, some of these older posts are the most seen when our SEO was more powerful.    Glad to hear you are still receiving calls!

Dec 29, 2022 01:43 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Hyper-local can get attention and your post that got 26,000 views and still counting is proof positive.  There aren't 26,000 AR members that comment regularly

Dec 31, 2022 12:11 PM