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How to Make a Home Listing Stand Out

By
Real Estate Agent with Downing Frye Realty Naples Golf Guy

How to Make a Home Listing Stand Out

Tips to make your home listing the bestOn the surface, making a new home listing stand out sounds and looks easy. If it appears that way, then we are doing our job as professional REALTORS®.

In partnership with our Sellers we will help you prepare the home for high quality professional photos, videos and showings. This is just the tip of the iceberg of what will need to be done to maximize your sales price.

How to Showcase Your Home For a Successful Sale

Your home listing needs a compelling description to appeal to home buyers. It is important to focus on the homes unique features which will showcase why the property is a must-see.

  • Start with an eye-catching headline which entices a buyer to want to learn more about the home.
  • Leverage descriptive words to portray the homes most compelling attributes.
  • Focus on unique features first.
  • Highlight the lifestyle of the community and the amenities available to residents.

We work closely with our clients to create a compelling description of both your home as well as the lifestyle residents will enjoy when they purchase your property.

Why is Online Presence a Key to Selling Your Home Listing?

The internet is the primary way buyers search for and view properties for sale. In today’s day and age, tablets and smartphones have contributed to home buyers browsing properties before they view it in person.

The more buyers who view your property, the sooner you are likely to receive an offer and at a higher price. It is important your listing agent markets your home across multiple platforms. To maximize your home’s exposure your real estate professional should have a well established online presence.

  • Local MLSswfl homes for sale
  • National & International Award Winning Websites such as Realtor.com, Zillow, Homes.com and so forth
  • Broker Website
  • Agent Website
  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • Google Business
  • Professional agent networks

While online presence is the new norm, print advertising such as Just Listed post cards may still be relevant especially in some geographic regions of the country.

Why are Professional Photos a Key to a Higher Price for Your Home Listing?

You only have a few seconds to capture a buyers interest. First impressions are critical. If you only have 1 photo displayed or the photos are done with a phone and are dark you will loose buyers. I can’t tell you how many times buyers have looked at properties without professional photos and said, “no the property is too dark, there’s not enough natural light” when it’s really just the poor photos which are dark. Ultimately, you are limiting your buyer pool and therefore your potential to maximize your sales price.professional photos make your home listing standout

  • Homes with Professional Photos get 61% more views. (Redfin)
  • Listings with Professional Photos sell 32% faster than (PR Newswire)
  • Listings with professional photos receive 118% more online views. (Imoto photo)
  • Buyers spend 60% of their time looking at listing photos and only 20% each on the listing and agent descriptions. (The Wall Street Journal)

Why is Video so Important in Showcasing Your Home Listing?

In addition to an eye catching photos, video and drone coverage of your home and community have proven to lead to more views per listing.

  • Listings with video receive a 403% increase in inquiries than listings without video (National Association of Realtors)
  • Homes listed with a video tour are viewed for 90 seconds, those without only 7 seconds

High quality videos give buyers a better ‘feel’ for what it is like to live in the home and the community.

How to Optimize Your Listing So it Stands Out Above the Rest

It is not just about the media platforms where your home is featured, but also about how your listing is portrayed to potential buyers. Your home listing needs a compelling description to appeal to home buyers. It is important to focus on the homes unique features which will showcase the why the property is a must-see.

  • Start with an eye-catching headline which entices a buyer to want to learn more about the home.
  • Leverage descriptive words to portray the homes most compelling attributes.
  • Focus on unique attributes first.
  • Highlight the lifestyle of the community and it’s

Enhance Your Curb Appeal

Once you’ve captured a buyers interest online, the next step is likely an in-person preview of your home. You have one shot at a great first impression so curb appeal is critical to making your home listing stand out amongst the rest.

  • curb appeal improves your home listingFront door – Apply a fresh coat of paint and replace the hardware.
  • Coordinate Hardware – Address numbers, mailboxes, door locks  and your outdoor light are small elements which add a lot of polish to your home’s look when they match.
  • Colorful Plants – Turn your entry way into an inviting focal point by adding a few well-chosen and nicely arranged potted plants.
  • Freshen Up Your Landscaping – Add some colorful plants and mulch in your front yard and consider walkway lighting along with landscape lighting.
  • Clean Dirty Spaces – Power wash your walkway and entryway.

Take a look at 23 ways to add curb appeal to create the best front yard on your block…

Home selling seems easy, but in reality it is not. An experienced real estate agent will work closely with a Seller to ensure your home has a compelling listing description, your home is prepared for viewing, we’ll screen potential buyers and provide feedback on each showing. It is important to adjust to market conditions and buyer feedback.

As a full-time professional Realtor, I will help guide you through the selling process to make the experience stress-free. We have an experienced team with 20 years of experience in helping clients sell their home in Southwest Florida.

More Home Selling Tips

Why Hire a Real Estate Agent to Sell Your Home

Should I Use a Realtor or Sell on My Own?

Home Selling Tips…

Results You Can Count On

The Naples Golf Guy Team, as seen on Forbes, is committed to extraordinary customer service with an emphasis on detail. Professionalism, integrity and discretion are not goals, they are standards. We collaborate with our sellers to design and implement a customized marketing campaign to present your property to the world. If you are a buyer, we are committed to helping you find the community which will allow you to live the ultimate Florida lifestyle in Paradise.

Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Great advice about that on line presence and enhancing it - I think we all need to amp up that part of our marketing. 

Jan 02, 2023 07:16 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Matt - one of the many things a wannabe seller is wise to realize is that their home becomes a house that is a real estate product to sell.  It's a shift in the mind that it is helpful in making a successful transaction.  Even in the best of times, selling a property isn't as easy as some say.  Be prepared.  Stay focused on the goal.  

Jan 02, 2023 07:16 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Mathew, have a wonderful Holiday today, “Drop the last year into the silent limbo of the past. Let it go, for it was imperfect, and thank God that it can go.” KJM

Happy New Year!

Bill

Jan 02, 2023 07:21 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Mathew,

Excellent post on making your listing stand out. Its all about presentation and you've cover all the ways and what you need to be doing. As Barbara Todaro always said "the eye buys!"  Most all home searches begin on-line!

Jan 02, 2023 07:36 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Thank you Lise Howe . It's hard to keep up with all the changes. Always looking for new ideas and suggestions. Happy New Year! Matt

Jan 02, 2023 10:02 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Michael Jacobs , well said. It's important sellers try to put themselves in the buyers shoes when they're prepping their home. Easier said than done sometimes. Have a great year. Matt

Jan 02, 2023 10:03 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Bill Salvatore - East Valley , definitely ready to start a new chapter! Happy New Year to you and yours. Matt

Jan 02, 2023 10:04 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Thanks Dorie Dillard Austin TX ! Very much appreciate the comments and love "the eye buys" comment you shared from Barbara Todaro . I hope you have a fantastic year!! Matt

Jan 02, 2023 10:06 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker
Great information, thanks for sharing.  I hope you have a great day.
Jan 04, 2023 03:56 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Thanks Richard Weeks! Have a fantastic Wednesday.

Jan 04, 2023 05:40 AM