Ask An Ambassador: New Year, Time To Pivot?

Thanks Liz and Bill for reminding us that often a "pivot" is necessary in a changing environment...or in football terms...fake left but go right. Jeff

Hello Bill (and Liz too) - Happy New Year.  Whether it's a pivot, a shift or some kind of other movement, beginnings look to opportunities.   

Hi Bill this is a really good point.....Pivot, shift or whatever works WORKS for agents! With a market shift there is a need to seriously look at what isn't working, what could you could improve on.....great points.  I think it's also a good idea to brainstorm with others that could shed some new light or ideas......1+1 = 3 

Liz and Bill Spear There are still many buyers and niche marketing will always work in my humble opinion. There is just not a buying frenzy. Hard-core marketing getting your name out there whether it be blogging or postcards or both with consistency in the right areas should still work.  Happy New Year   always open to new ideas 

New Year can be a new day in most cases and I don’t think there’s anything wrong with it and if you want to do something new or you’re tired of the same old same old or need a new result

Only pivoting at the start of the year could be a mistake, real estate is a quickly changing business and might require pivots throughout the year, haha.

interesting point to think about...things have been good, but the shifting market is surely making a difference in leads. Thanks for the nudge to look into alternatives.

Not surprising but when I read this a light went off in my head - I need to double down on my niche(s) - after all it is pretty economical.

The reflections on the previous year should be productive especially if the mindset it there to make the necessary adjustments

Hi Bill,
We should never put all our eggs in one basket (or niche). Multiple niches can help keep an agent's business more stable regardless of the changes that affect real estate.

In 2007 I expanded into Property Management. What a great move that was. Those management fees kept coming in whether I sold any houses or not. Most renters eventually buy, so that's another whole pool of buyers I had an "in" with.

Excellent post! Thanks to your post, you've given me a great idea for a new post in my niche.  Those looking for homes have ideas of what they are looking for, but sometimes added tidbits can prove helpful.  Have a wonderful 2023!

Good afternoon Bill,

Happy New year and what a great post! You are definitely right we all need to evaluate our business, make some needed changes, shift or make some kind of movement that will allow us to attract the clients we are seeking.

Great idea and reminder to look into the focus we have and determine how to change it, 0r modify it. I have found that re-evaluating fundamentals (annually, quarterly) always produces good results. I liked also your reminder that IDX page-creation always helps as the market changes.

It is always time to pivot:) The question is not about desire but about doing it: making a decision about the necessary steps and sticking to it consistently. 

Happy New Year all! 

I used to specialize in helping buyers.  I had my best 6 months ever and thought, "I have figured out this business."  The next 6 months were my worse six months.  The market turned and became a very serious seller's market.  That is when I learned that I had to be flexible.  

Taking on the market with a pivot and a positive attitude -- looking forward - not backward.  Full steam ahead!  Congrats on the Feature!