Special offer

something buyers can love!

By
Industry Observer
buyerlove

a spin off from property biz cards for sellers...
Here's something your buyers can love  
 
While buyers are busy packing and making moving arrangements....

You might boost your congratulatory show of appreciation and get in on the fun of helping to announce their new home and your services to their family and friends - it's personalized, inexpensive, and practical

Expand on “Just Moved” postcards - with a bite-size edition to broadcast the home, the move or the new address on a biz card: 

Enhance the staying power potential by fashioning a dozen or so into biz card size refrigerator magnets for your buyers to use in their new abode and to distribute among their sphere – help keep your name and services in view on a handy useable magnet!

peelnstickPre-cut, self adhesive, card size magnets - can be purchased at many office supply stores

with your card design - it's as easy as peel and stick



Design with a focus on the home, new homeowner(s) or something identifiable with them. Some ideas are to:
  • Highlight the “New Address” 
  • Splash some color with a photo of the property, family, garden, or something associated with the new homeowner
  • Include your contact info via light branding  

I’ve had great feedback on biz card magnets using:

  • A wedding photo of newlywed clients
  • Photo of a blown glass piece created by an artistic client
  • Family photo for first time homebuyers
  • New home photo for move up buyers  

This is one you can have some fun with! 

 

Card magnet examples below: ok! maybe Champaign would be a better choice than “tootsies” for a refrigerator magnet but you get the idea :) 
card1

card2  
card3 card4

If direct mail is part of your promotions –  a “Just Sold” biz card with your newsletter or other direct marketing might be advantageous - These miniatures can convey much the same message as your "Just Sold" postcard but may have a longer shelf life because of their easy to KEEP size - ideal for a card file, rolodex, or wallet.  

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Doreen Johan
RE/MAX Sunset Coast - Saint Joseph, MI
Sunset Coast Michigan

These are great!  Certainly customers must appreciate your clever approach an dthoughtfullness.  I make up business cards of the sellers home with bullets points and my contact info and give the seller 50 in a nice case and ask them  to give them  to EVERYBODY. I carry assorted homes cards with me and pass then everywhere also, like in the bank,  at meetings, restauraunts, hair salons,  It is such a WIN-WIN.  Thanks for your great ideas.

Jul 02, 2008 05:49 PM
Teresa Berry
Seattle, WA

Hi Doreen it sounds like you're on top of it with home cards. Always amazed at how much info can fit in such a small space and how receptive people are to holding onto them. Being a saver of other peoples cards, I can appreciate the value and handiness. Thanks for sharing your ideas!  

 

Jul 02, 2008 06:35 PM
Jacqueline Tolstyka
Coldwell Banker Schmidt Realtors - Cheboygan, MI
Realtor - Selling Beautiful Northern Michigan

Gosh Teresa, Where do you find the time to come up with such good ideas. I'm still thinking about the Biz cards for the Sellers.

Jul 03, 2008 02:23 PM
Michael Sahlman
www.HomesForVIPs.com - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

Great post. Thanks for the recommendations.

Jul 03, 2008 03:46 PM
Ara Hunt
Coldwell Banker Apex - Rockwall, TX
Realtor Ara - Team Hunt

This is good, I make address labels for the new home and send them to them also!

Jul 03, 2008 06:09 PM
Teresa Berry
Seattle, WA

Hi Jacqueline - the answer is - I've used the ideas over time so the challenge is more in how to effectively communicate them and thank you for the compliments!  Have a terrific holiday week-end and I'll be thinking of you on that beautiful property by the water!  

Thank you Michael! and have a great 4th of July :)

Ara that's a great idea with the labels also! great add that buyers can Love!

 

Jul 03, 2008 08:35 PM
* Rate A Home
Rate A Home - Saugatuck, MI

Teresa, love it, I'm adding this to my favorites file, thanks for sharing.

Jul 04, 2008 01:43 AM
Teresa Berry
Seattle, WA

Duane love that you love it! hope you're having a great holiday 4th!

 

Jul 05, 2008 02:00 AM
Chuck Willman
Chuck Willman - Alpine, UT
NewHouseUtah.com

Another one for me to, er, "emulate" in my marketing. ;-)

 

Jul 08, 2008 08:54 AM
Teresa Berry
Seattle, WA

Chuck you crack me up! Cheers!

 

Jul 09, 2008 05:00 AM
Michelle Tucker ~ Pooler Real Estate
!Daley Real Estate - Pooler, GA
Rincon~Savannah~Richmond Hill

Teresa:  Like the idea, I also found the bit about carrying a few "sellers" card on hand helpful as well.  I enjoy reading your ideas and advice. Keep up the great sharing.

Aug 18, 2008 01:56 PM
Teresa Berry
Seattle, WA

Thanks Michelle - and I'm hoping that worked with the signature. I will check in on you at your blog in a bit. Cheers!

Aug 19, 2008 01:15 PM