Cross pollinating your videos and your real estate blog posts.
When you receive market message signals and promote anything online, use more than one medium.
The real estate agent, broker, REALTOR of today is lucky to have so many methods to reach out and make an impression.
Phone, email, snail mail, texting show some of the communication options on a personal level.
Advertising is all about impressions.
How many dollars or time spent to create how many thousand impressions. It's not the more the better and quality impressions help save on the ROI.
Your user experience in property marketing, your videos and real estate blog posts should be connected and cross pollinate.
Some buyers and sellers have limitations or preferences in how they receive their information. Like education, some students do better hearing information read to them. Others reading the line by line makes the school bell ring louder. Or provide more photos like they do at the drive throughs.
So many devices to tap your marketing signal but are you feeding them all and cross pollinating to provide more options than read ready read a wall of words?
Are you utilizing all the methods available to relay information and make the long lasting memorable connection with real estate buyers and sellers?
Ever written a real estate blog post and embedded a companion video that expands on the topic?
Or produced a video that in the description you add a link to a blog post on the same real estate or a community information subject?
Just uploaded a video above with the link to the real estate blog post that adds to the information transfer.
I embedded this video higher than the blog post link to get more SEO traction.
At the same time, hunt and pecked a blog post on Maine shoreland zoning do's and don'ts that spotlights the video.
With so many ways to make your connection to your online real estate buyers and sellers, why would you only use one medium?
You and I have five senses for a reason. To quick and easy gather information and process it for the best decision making. Real estate is a big decision and the stakes are high buying and selling. Get the word out using more marketing tools to tap the senses.
Same with social media outlets at your finger tips to hitch a marketing message ride for free organic traffic. Don't waste opportunities.
Use the eyes and ears and evoke the other senses with your marketing by cross pollinating.
You and I are stocking the information shelves, adding more property listings just as fast as you can get them uploaded and syndicated to major national portals right?
Hitch and cross pollinate to build a larger online and hyper local expert presence. People are busy but have their antennae up ready to receive your crystal clear signal. Tag team them together for greater marketing exposure return punch.
Put your message before a larger audience by offering lots of connection options.
That connect solidly. For grazing on your message or spotting it out of the corner of their eye or hearing it in the background of their very busy lives.
Do you cross pollinate and wire your real estate marketing components together?
I'm Maine REALTOR Andrew Mooers, ME Broker
207.532.6573 | info@mooersrealty.com |
MOOERS REALTY 69 North ST Houlton ME 04730 USA
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