Highlights of 30 Content Marketing Statistics You Should Know

Services for Real Estate Pros with R. Michael Brown LLC Digital Marketing & Public Relations

Content Marketing is key to your Marketing Strategy in 2023. You must be in the broadcasting and publishing business in this tightening year to compete!

Content will help you establish you as an expert, an authority, and as a trustworthy source in your industry. And it will improve your traffic, engagement, leads, and sales.

Content continues to rule most marketing strategies, and there is evidence to support my assertion.

Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re running a small local business or a large multinational corporation.

After all, content is indisputably the very lifeblood upon which the web and social media are based.

Modern SEO, for all intents and purposes, has effectively become optimized content marketing as Google demands and rewards businesses that create content demonstrating Expertise, Authority, and Trustworthiness to the benefit of their customers.

Content marketing involves creating and sharing valuable, relevant, entertaining, and consistent content in various text-based, video, and audio formats.

See More [R. Michael Brown Marketing Tips]

Comments (9)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello and thank you for sharing your information in your blog with us here in the Rain.  Make it a great start to the week!

Jan 09, 2023 08:19 AM
R. Michael Brown

Thanks Will! You too. Are you using content marketing in Colorado? If so what types of content?

Jan 09, 2023 08:25 AM
Edward Gilmartin
CRE - Boston, MA

You have to keep the content new and fresh to grab attention. Some just post old content repeatedly

Jan 09, 2023 08:33 AM
R. Michael Brown

You're right Edward! What types of content do you post? 

Jan 10, 2023 12:04 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Michael. You have to adapt to the times. People can't deal with you if they don't know you or you are hard to contact. Enjoy your day.

Jan 14, 2023 04:57 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Relative content that is well written, creative and sparks the curiosity of the reader to beginning to build trust is essential.

Jan 14, 2023 05:30 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Good Saturday Morning, 

Quality content marketing is a necessary tool in the professional REALTOR®s toolbox!

Jan 14, 2023 08:44 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Most Agents believe that today being found on line is everything ! But they are not planting any seeds to harvest 

Jan 16, 2023 10:31 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Content, and the way that content is presented, is a reflection of the originator!

Jan 17, 2023 01:19 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Relevant content marketing is key to build trust!  Great post!

Jan 17, 2023 06:12 PM
R. Michael Brown

Thanks Jan!

Jan 25, 2023 06:14 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Marketing is all about CONTENT ... without it, you lose.

Jan 23, 2023 10:38 AM