Pick your 5 pillars - Keep it simple!

Real Estate Agent with Samson Properties VA0225077251

As a seasoned Northern Virginia Realtor (hitting 2 decades), many of my mentees have come and gone in the real estate industry. 

One of the common questions many of these mentees have asked me "How do I get that listing or buyers and have instead pipeline of the business? I am pumped up and ready to sell like HGTV. "

As we all know Rome was not built in one day and so will be your business. 

I was a rookie once and was the envy of my peers who were successful. It sounded so glamorous seeing their volume of business and sales. So, I understand these sentiments my rookie mentees have. It is tough to be empty and waiting on that call or sales to happen. 

Over the decades in the real estate industry, I have learned:
We live in a world of glitter and glamor. And sales are like a Vegas buffet.

We have so many choices. So how do we as seasoned agents navigate? You have already heard and have been advised to create your own niche but how? 

Here is a secret! Pick your 5 pillars and keep it simple!

1. Personal touch- What are you doing to keep a human-to-human touch? It could be pop-bys or lunch with a past client. Networking with our trade partners. Be human and connect!

2. Futuristic Marketing- While it may sound sci-fi but what are you doing to be relevant in the fast pace of Facebook, Tik-Tok, or the Instagram world? We live in 2 worlds virtual and real. How are you connecting in the VR world?

3. Sharing your Wealth- Not the monetary wealth. I am referring to knowledge! Like blogging on activerain or creating a Youtube video and sharing local knowledge.

4. Giving Back- While everything else may scream ME, ME, and ME this is one of the strongest pillars that holds everything together in life. What are you passionate about? Connect with your tribe. Go give back by volunteering or supporting a cause that makes your heart bleed!

5. Mindset- We don’t really know what the future holds.  Your mindset will set the path to your success or failure. Be more intentional about who you allow in your space. Don't let energy-sucking vampires take over your life! Wish I had learned this early on. Surround yourself with the people who will lift you rather than pull it down. Go attend that sales meeting, meet a successful Realtor in the area, educated yourself, or support a fellow agent who needs help. 

After all, remember 

“People don’t buy what you do, they buy why you do it.” Simon Sinek


 If you have not already participated or want to hear the insider tips? Soak up at the January 2023 Challenge: Sharing Your Marketing Tips For Real Estate Business hosted by Aura Alex and Anna Banana Kruchten.

Thank you Aura & Anna for the January challenge. 

Posted by

Associate Broker

NVAR, Life Time Top Producer
NVAR,Multiple Million Dollar Sales Club Member
Samson Properties
Cell - 703-625-4949
Email - info@eNOVAHomes.com
Web: www.eNOVAHOMES.com
Residential real estate agent serving Northern Virginia in Fairfax & Loudoun county over a decade and almost $100+M in sales volume experience. 


Comments (26)

Aura Alex
Seattle, WA
Retired Real Estate Pro

"Surround yourself with the people who will lift you rather than pull it down."

Hi, Ritu.

The words above struck me; although we know about the Mindset concept when it comes to practice, we don't always pay attention to those around us and how to avoid negativity, especially when it comes from someone we thought we knew well. 

Also, "giving is receiving" has been my motto, and I believe in this powerful concept.

Thank you for this post. Ritu. Enjoy your day.

Jan 10, 2023 10:02 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Ritu Desai 703-625-4949 those 5 pillars go a long way to achieving success.

Jan 10, 2023 01:46 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ritu- Love your 5 pillars. If we focus on these 5...if we add them to how we live our lives then we can't help but be successful. 

Jan 10, 2023 06:53 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Ritu,
Your 5 pillars are an excellent foundation for building a sustainable business. Thanks for sharing.

Jan 11, 2023 06:23 AM
Philip A. Raices
Turn Key Real Estate - Great Neck, NY
1 of the Most Knowledgeable Brokers on the Net!

Hi Ritu,

Those 5 pillars make sense in anyone's brain who follows them as it will make cents in their bank account!

Jan 11, 2023 08:45 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Ritu,

Love your five pillars you suggest. You are right Rome wasn't buit in a day and if you follow these 5 you're bound to be successful! I hadn't heard this quote befores but I like it! “People don’t buy what you do, they buy why you do it.” Simon Sinek

Jan 11, 2023 12:01 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

The biggest change I have seen since becoming an agent in 2003 is the rise of social media--that is a must to keep up and have a presence there for buyers and sellers. Then of course, provide excellent service!

Jan 11, 2023 12:13 PM
Cara Marcelle Mancuso
Golden Girls with SW Desert Homes - Tucson, AZ
Call a Marana neighbor, I'm THERE!

Very inspirational - thank you so much!!  I really do believe that mindset plays a huge part in determining our very happiness, not to mention success.

Jan 13, 2023 10:05 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Yes, excellent. These five pillars are indeed important not just in real estate but in life.

Jan 14, 2023 04:19 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Ritu. Rome was not built in a day and work precedes success. Points well made. Enjoy your day.

Jan 14, 2023 04:49 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ritu, 

These pillars and a strong foundation to building a successful career and a powerful marketing strategy.  They are simple and easily understood.  Nice entry into the January Challenge. 

Jan 14, 2023 09:08 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

All good advice. For the newbies you help, you might also add "Have patience!"

Jan 14, 2023 12:43 PM
Ed (Edward) Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Many people love the glamor of the business but have little idea of how to achieve that success. Hard work and being good to others is a good way to start.

Jan 14, 2023 03:23 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Jan 14, 2023 06:38 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Ritu Desai 703-625-4949 what a great pillar of posts. Sharing your knowledge with others is so important. You really said all so well. So glad Kathy Streib Featured this 

Jan 15, 2023 04:07 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent points all!  I so appreciate this post because of my passion in energy efficiency.  When I speak about it, I get excited and it's contagious, sharing the wealth!  Your pillars are key to running a successful business. 

Jan 17, 2023 05:37 PM
Berni Kerr
Retired - Mortgage Professional. - Port Dover, ON
Retired AMP Mortgage Agent - Port Dover ON

Great tips indeed especially into the New Year when people want to be inspired and motivated! ❤️🌟

Jan 18, 2023 06:07 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Those 5 pillars are right on!  Thank you for sharing with us.  Congratulations on the Feature!  All good points! 

Jan 23, 2023 10:31 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Good morning! I'm catching up on reading the January entries and your post is excellent. It will inspire newer agents to grow in all 5 areas, and will encourage others to do what they know to do! Thanks for your contribution. I enjoyed it.

Jan 25, 2023 09:14 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Hi Ritu! I love, love, love your fresh perspective on marketing! What a fantastic entry in January's challenge. Like Pat Starnes-Front Gate Realty, I'm catching up on last month's entries and do love yours. Thanks again for participating!

Feb 04, 2023 07:19 PM