Last night I watched the college football championship game. What I expected beforehand based on the semi-final games was for a high-scoring game with TCU remaining competitive. While I got the high scoring game I expected, the reality was I didn't expect ONE team to put almost all the points in the game!
Many moons ago when I was taking my real estate licensing classes, I had some knowledge of what I was getting into thanks to Liz starting in the business 2 years prior. I knew the reality of what I was getting into, but many of my fellow students were expecting easy money and little effort! I often wonder how many (if any) of those students are still agents once the reality of the business set in?!
Blogging for business comes with its own set of expectations vs. reality.
Expectation: Blogging will bring LOTS of business!
Reality: It's possible, but the HOW you blog will have much to do with making that expectation reality. Topic choice, frequency, quality, etc., matter.
Expectation: Blogging will QUICKLY bring business.
Reality: Most probably not. For most of us, blogging is more of a marathon than a sprint. It takes time to develop the right type of content to get results, and enough of that content to get found.
Expectation: Blogging is easy.
Reality: Perhaps. For some people it's easier than for others. If you already have an ability to write and have identified a target audience, blogging may be easy. For others, it takes some time to develop the skills. For others, hiring out the work would be the choice.
Expectation: Blogging won't take up much of my time.
Reality: Another, it depends. I do believe that until you have a critical mass of content available for your target audience, you need to blog consistently, and IMO "consistently" isn't once a month, and probably not even once a week.
If you have a list of topics, a library of photos, and the right mental state to blog (and minimal interruptions), then blogging probably won't take up too much of your time. Consider the time spent an investment in future business.
If you're willing to put in the effort over the long term, blogging can be one of the most cost effective means of generating business, but managing your initial expectations is key to avoiding a "blogging doesn't work" result.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz