In a previous post, We are Starting to create YouTube Shorts, I shared that the team, aka...me, will be expanding into YouTube Shorts that are one minute or less and today I want to follow up and share the channel's improvements.
The first video was published November 15, 2022 and was a introduction to the Team and topics we'll cover. Pretty simple video and it received 38 views, no comments and no thumbs-up.
Since then, 23 videos have been published on the residential purchase and sale, home maintenance, scenery as filler content, preparing a house for sale, and financing and the first set of numbers are in for review.
YouTube Shorts over the Previous 90 Days
- Views ⬆️
- Likes ⬆️
- Subscribers ⬆️
View all the shorts here: https://www.youtube.com/@BarnettAssociatesTeam/shorts
These statistics are great for us since our channel has experienced little to no growth since its inception.
What types of Content are Performing the Best?
Reviewing the below chart, the scenery videos do well in views and impressions yet overall topics that are focused on the residential purchase are consistently out performing other topics.
Breakdown by Traffic Source
The Shorts feed is by far the top performer yet Search and Channel Pages are sources of interest. I'm looking for Search and Channel Pages to increase yet we'll see if the content produced continues to be of value and worth watching.
Moving Forward through 2023
In an another yet related post, Follow me on TikTok, Kat Palmiotti's comment was:
I'm hesitant to start on yet another platform but I took a look at some of your videos and can see why it might be a good idea. And I totally get what you mean about having to do multiple attempts at making videos. It looks easy but it's not always!
I couldn't agree more that including an additional network to connect, grow an audience, and spend time on is difficult. However, the same video published as a YouTube Short is uploaded to Facebook & Instagram Reels as well as TikTok. One video for 4 platforms is good ROI in my opinion.
Why do upload the same video to 4 different platforms?
Saves time, the video reaches a different audience, and mainly that Facebook & Instagram are not indexed as fast for me as YouTube and TikTok is not indexed at all by Google - Shorts is YouTube's answer to TikTok. Each platform is a different audience
That all said, I will continue to create Shorts covering the purchase and sale contract, tips for sellers and buyers in this current market place, and how homeowners can do simple and quick maintenance items to protect that investment and keep a good roof over the head. Unless, I catch the creative bug and branch out.
Now, I'd Like to Hear from You
Are you, or will you be, including YouTube Shorts in your 2023 marketing plan? If you are, share with us how/topics/methods you're using, or if you're going to and/or if you don't know where to start, we'd be happy to help and get you going. Thank you for tuning into today's blog and hope its help. I'm off to make today's short.
We too make long form content, and will continue, yet these shorts are amazing for some traffic. Not sure they'll translate into business.