Brand Reveal: Tyler Ware
We were so excited to begin work with Tyler a few months ago. He is a positive, inspirational, and driven person who is using his real estate business to build others up. We are honored to be able to visually tell his story through his brand!
Tyler hasn't always been the driven and positive person he is today. As someone who pulled himself up from what many would consider rock bottom, Tyler is not ashamed to share his story and is proud to focus on working with clients that may not believe the dream of home ownership is possible.
An important element of Tyler that he wanted incorporated in his brand was this rocky climb and the obstacles overcome. The slogan, "One Step At A Time, Every Step of the Way," resonates with Tyler's journey and is critical in what he provides to his clients - hands-on service with a background that helps him relate to anyone.
Entering the branding process, it was clear that a logo with strong meaning was critical to the overall brand as it would be something he could use as a stand-alone element on many different types of media. Our design team went to work, exploring concepts involving lions, gorillas, and crowns, to rocks and keys. The clear winner was an "Excalibur" concept, featuring "Tyler's Key" that only he could pull from the rocky slope.
Once the logo was established, we balanced the logo's rocky texture and strong, dark, natural colors with a warm wood and blue script.
Tyler's brand came together to be something he, and we!, can't wait to share with the world.
Curious about how your personal style can be represented in a professional brand? Book a branding consultation today!
By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.
Lise - Thank you. We have many more here and here and here too! Just the tip of the iceberg really - we've been making brands for agents for over two decades now. - Denise