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2023 Brand Strategy Trends, Brand Casting, and More

Services for Real Estate Pros with R. Michael Brown LLC Digital Marketing & Public Relations

Authenticity Counts: Three Top Brand Marketing Trends for 2023

Pandemic recovery continues to come with mixed feelings: no-going-back opportunities and attitudes we could hardly have imagined just a few years ago offset by labor market pressures and protracted economic uncertainty. Spikes in inflation and interest rates, anxieties about consumer spending and the real estate market, and ongoing demand for high-quality talent are sure to keep brand marketers and real estate brokers and agents feeling uneasy about how best to attack the year already underway.

Detailed 2023 trends lists in digital marketing and ad-making are surely dominating your inbox. We’re here to help compile and distill what we know, narrowing to focus on a few key areas of influence in the coming year. Rising to the top of all the lists we’re seeing are continued calls for prioritizing authenticity, building trust and connection with customers, and doubling-down on social commerce content showcasing UGC creators and influencers to create brand ambassadors out of everyone.

Top Three

1: Video content continues its reign 

2: Marketers continue to humanize their brands

3: User Generated Content (UGC) creators and influencers still dominate

See the Details and More [R. Michael Brown Marketing Trends]

Comments (1)

Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Your top 3 trends are excellent.  I need to do more video - that's my downfall!  Great post!

Jan 14, 2023 01:08 PM
R. Michael Brown

Thank you Jan! If you need help producing and editing video let me know. I can teach you how to  record with your phone and do the editing for you. 


Jan 15, 2023 08:27 AM