Authenticity Counts: Three Top Brand Marketing Trends for 2023
Pandemic recovery continues to come with mixed feelings: no-going-back opportunities and attitudes we could hardly have imagined just a few years ago offset by labor market pressures and protracted economic uncertainty. Spikes in inflation and interest rates, anxieties about consumer spending and the real estate market, and ongoing demand for high-quality talent are sure to keep brand marketers and real estate brokers and agents feeling uneasy about how best to attack the year already underway.
Detailed 2023 trends lists in digital marketing and ad-making are surely dominating your inbox. We’re here to help compile and distill what we know, narrowing to focus on a few key areas of influence in the coming year. Rising to the top of all the lists we’re seeing are continued calls for prioritizing authenticity, building trust and connection with customers, and doubling-down on social commerce content showcasing UGC creators and influencers to create brand ambassadors out of everyone.
1: Video content continues its reign
2: Marketers continue to humanize their brands
3: User Generated Content (UGC) creators and influencers still dominate
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Thank you Jan! If you need help producing and editing video let me know. I can teach you how to record with your phone and do the editing for you.